Why do we need a Startup Explainer Videos list? There seem to be so many Explainer Video lists out there already. Because most lists are either not startup-specific or (let’s face it) are not classy enough or(which is mostly the case) contain explainer videos that came years ago as examples.
So what did we do? We created our own list of Startup Explainer Videos with
- Explainer videos by startups ergo Startup Explainer Videos(of course)
- Explainer videos that are all of excellent quality
- Explainer videos that are pretty recent.
Read also: The 5 Types of Videos Startups Need to Stay in the Game
We went through many videos and spent copious amounts of time trying to pass it off as work looking for the most stunning Startup Explainer Videos so that you can take it easy. Yup, we have our own huge portfolio of excellent explainer videos but we wanted to make a conscious effort to showcase what others are doing- we could assess and learn in the process too. So, all set?
Let’s check out some really stunning Startup Explainer Videos(in random order).
TRENDY BUTLER
When you are trying to create a video on fashion, finding the right balance of creativity without going overboard is tough. That’s why the Trendybutler video makes it to our list of Startup Explainer Videos. It is classy in design with slick animations. It makes use of limited colors but uses them beautifully. It has a witty, grasping script that ties it all together wonderfully.
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ALLTRAILS
When it comes to Startup Explainer Videos, there are many missed opportunities? Well, not with AllTrails video. The creators had a wonderful chance to showcase nature and bring the outdoors alive on our computer screens and that’s exactly what they do. They tap into the rich beauty of nature and diverse scenarios. The characters are simple. Colours are bright with a lot of importance given to white, green, blue and yellow. The importance is given to the scenery and the explanation of the product. The interface is well-integrated into the video flow.
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EATRUSCAN
Explaining biology through an animated video is no easy task, explaining it with awe-inspiring visual animation is really an all-new level of “difficult”. This Eatruscan video makes our list of Startup Explainer Videos for precisely this reason. It has mind-blowing visuals combined with some really compelling narration. Check it out.
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SPEEDIFY
With a nice, straightforward script, some really neat designs, and very smooth animations the Speedify video enters our list of Startup Explainer Videos that standout. It is mostly black and with occasional spurts of color. It relies heavily on lines and dots. The narrative style is made interesting with questions being asked to the viewer.
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SKIP SCOOTERS
Startup Explainer Videos are often about innovation. And the Skip Scooters video speaks of a simple little innovation- the world’s first retractable cable lock for scooters. And it does it in the most straightforward way possible. But this video does this using a variety of styles ranging from 2D to 2.5D to 3D and using a plethora of colors. End result? Brilliant.
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FERNWOOD FITNESS
From one striking video to another, the beautiful parade of Startup Explainer Videos just doesn’t stop. The Fernwood Fitness video is aesthetically appealing, yes, extremely so. But what is even more appealing is the way the message comes out. How it unites the common pain points of so many women and gives them a ray of hope. Sensitive, fresh, and well-made, this video has earned its place on this list.
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BUGLAB
A trend with making Startup Explainer Videos these days is to have designs and gifs that can be used in websites, social media pages, and other platforms. Creating a video that seamlessly integrates into all these platforms can do wonders to a startup’s branding if done right. And this video does it right. The video looks lovely as a stand-alone video and uses technical terms deftly to explain with clarity. It also serves extremely well to set the tone of Buglab’s branding experience.
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FLOW
This video is for pure alkaline drinking water that’s good for the body and Mother Earth. Unlike many other Startup Explainer Videos that stand out, the Flow video makes it to our list because of its simplicity. It is simple, sweet, pleasant and soothing- just like good water should be. The water droplet character stays with you long after you have seen the video.
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YOVA
The Yova explainer is a classic example of a good Startup Explainer Video. It is uncomplicated, easy-to-follow and short. The design is clean and simple with thick lines and dotted patterns dominating. The characters are cute. The e-commerce platform is explained well.
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ARIANEE
The Arianee video is elegance in every scene. The gliding transitions smoothly weave through the narrative – indoors and outdoors. The breathtaking layouts are fully complemented by the animation. In a very subtle manner, the entire scene compliments the voiceover. If a thing of beauty is a joy forever, this video is forever joy.
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FARM BIODIVERSITY
When a Startup works for a noble cause like environment or sustainability, the stakes are high. The Startup Explainer Videos made for such causes have to create awareness and encourage change, without pointing fingers. “Better Farming Practices – Wood Turtle” does a great job here. It is direct, beautiful and impactful.
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PRICE & COST
Money matters can be important, but let’s face it, they can also be boring. When creating a Startup Explainer Video related to this topic, the studio has to keep in mind that it has to be serious enough to be taken seriously, yet simple enough to connect with the audience. Price&Cost video succeeds in doing that with a clean script and cute motion graphics animation.
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To conclude:
We wanted to open up the minds of our readers with this blog. A startup is the product of passions, dreams, and aspirations. Startup Explainer Videos should embody the same. They reflect what your brand can grow into and therefore should never be a compromise on the message, quality or production value. And they need not be, as these examples clearly illustrate.
