How we created a brand new explainer video for WorkFlowy

We wanted to create an explainer video for WorkFlowy . We knew first-hand about how useful WorkFlowy could be because we use it on a regular basis at MyPromoVideos. But how does one communicate the uses to others? That was the challenge. Gopal and I had to first list out the various uses of WorkFlowy and then only retain the ones that had universal appeal and made WorkFlowy unique. Who would benefit from WorkFlowy the most? A person who needed help in organizing. That is how Jeff was born- a person struggling to balance his personal and professional roles in life. Soon a story began taking shape. Once the Screenplay was ready, Vignesh along with Saravana Kumar brought it to life. And finally our efforts paid off  and Jesse Patel at WorkFlowy loved the cute explainer video 🙂

I leave you with the interview of us with Jesse Patel, WorkFlowy. if you are new to the world of Explainer videos, you may really enjoy it.


Vimida is a self-proclaimed writer and creative director who thinks that more than 10 years of writing makes her eligible for the Pulitzer or Nobel or “somesuchthing” (well, she’s doesn’t care much about names, it is the sentiments that matter, right?) She often uses her BA English Gold Medal and Symbiosis Mass Communication background to finish off arguments, if they’re not going in her favour. Not being satisfied with writing, she has now decided to interfere in Creative Direction as well. When not at work, she can be seen in the company of her son, who has the uphill task of making his mom grow up right. You can get in touch with her on Facebook, or Twitter, or any social platform, because she signs up for a new one each day. She has many blogs,but she rarely blogs, so the best place to catch her work will be our website.

VimidaHow we created a brand new explainer video for WorkFlowy

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  • - January 16, 2013 reply

    “WorkFlowy-Brand new demo video | MyPromoVideos | Blog” was
    in fact a terrific post. If perhaps it possessed a
    lot more photos this would certainly be quite possibly more effective.
    All the best ,Ezekiel

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