Of course, if there is one takeaway from this casestudy, then it has to be this- Process first! We had a talented, multifaceted team that was willing to go the extra mile for every video, we had a very supportive client who was willing to match pace with us every step of the way, but for this entire journey to become successful we needed a well-defined process. We needed a flow that every individual would adhere to, a system where we all knew what came next, and what was needed to be done in case of hiccups etc. Every member of the team was aware of what came before and after their work in the process. We were all bound together by the same thread and this helped us not only work smoothly but also created a feeling of camaraderie. AppViewX videos needed research on the subject matter. They demanded an inner understanding of the customer and the customer touchpoint. But when even when all this research was weaved into the process, work had a natural harmony.