PRODUCT VIDEOS

A Product Video helps your customers in visualizing your product. It makes the product real and tangible for them. They are able to imagine how they would interact with it, how it would help them or change their life. It can be an effective marketing tool.

Product videos need the expertise to understand your product and visualize it right. Often it needs the video-creating company to delve deep into research to understand the product to bring it to life and also to bring all the benefits to life. Mypromovideos truly excels in this arena.  Our team is made of people from diverse backgrounds and this makes it easy for us to understand any concept. We also always begin with the target audience in mind, and our natural empathy helps us in understanding exactly what it is that they need, and how they need it. We also love to research and work hand-in-hand with the clients to get the best video output. Of course, as we have over a decade of experience, we have done many Product videos and this experience helps us improve each time we create a new  video. 

Sometimes you have the Product idea but creating a proof-of-concept time taking and costly affair. This is where Product Visualization Videos come in. With the support of 3D or even 2D visualization tools, you can bring everything from cutting-edge robotics to factory settings to futuristic scenarios to life. 

Pros of this style of Startup videos:

• Aids imagination
• Less costly than creating a proof-of-concept
• Less time taking
• Can set the tone of your brand
• Can be of any length

Cons of this style of Startup videos:

• A lot of research needs to go into the visualization to get the right output.

When you show characters using your products, the viewers connect better. They are able to imagine themselves using the product too and benefitting from it. When they see the character’s struggle, they feel the struggle, when they see the life of the character improve, they put themselves in the shoes of these characters and feel the same. 

Pros of this style of Product videos:

• Memorable
• Engaging
• Connects to the audience at an emotional level.
• The same characters can be repeated in a series.
• Can be extended to other branding collaterals

Cons of this style of Product videos:

• The scenario needs to be well planned out and appealing

Sometimes Product needs a thorough explanation. You need to expand what they are and why the customer needs them. But such an explanation has to be imaginative and convincing.  That’s where explainer videos come in. If done right, they can draw you  into the world where your product becomes the central 

 Pros of this style of Startup videos:

• Understandable
• Short
• Casual
• Relatable
• Slice-of-life

Cons of this style of Startup videos: 

• The explanation has to be perfect- adding motion graphics and text animation helps.

Shape-based Animations look smart, cool, and modern. These videos also work if you are using videos in kiosks or exhibitions. You can make them look intelligent and trendy and combine them with text for some neat typography. 

Pros of this style of Startup videos:

• Creative
• Smart
• Attention-grabbing
• Audio not essential
• Versatile
• Short

Cons of this style of Startup videos:

• You can’t go too much into details of the product with this style as you risk losing interest.