PRODUCT VIDEOS

Short videos featuring your product and showcasing its most important features.

What are Product videos? Why do I need them?

A Product Video helps your customers in visualizing your product. It makes the product real and tangible for them. They are able to imagine how they would interact with it, how it would help them or change their life. It can be an effective marketing tool.

Advantages of Product Videos

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Grab Attention

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Get Understood

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Explain Yourself

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Make Quick Impression

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Tell a story

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Become a Brand

Reasons for creating Product Videos with Mypromovideos

Product videos need the expertise to understand your product and visualize it right. Often it needs the video-creating company to delve deep into research to understand the product to bring it to life and also to bring all the benefits to life. Mypromovideos truly excels in this arena.  Our team is made of people from diverse backgrounds and this makes it easy for us to understand any concept. We also always begin with the target audience in mind, and our natural empathy helps us in understanding exactly what it is that they need, and how they need it. We also love to research and work hand-in-hand with the clients to get the best video output. Of course, as we have over a decade of experience, we have done many Product videos and this experience helps us improve each time we create a new  video. 

The Process

Product videos could be stand-alone, or part of a series. But the process is essentially the same. Here’s how it goes:

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Stage 1: We ask. You explain. We understand exactly what you need.

Explianer video script

Stage 2: We write a script and get your approval

Explianer video storyboard

Stage 3: We create a storyboard and get your approval

Explianer video voice over

Stage 4: We get the voiceover recorded and get your approval

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Stage 6: We send you the final draft and get your approval

Explianer video animation

Stage 7: We add music and sound effects… and get your approval

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Stage 8: We send you the final video!

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Stage 5: We create style frames and get your approval

Yup. Notice how there’s your approval at every point? We proceed only when you are satisfied.

Time taken

Typical Product videos take a very short time. Most often, you get your video in just 4 to 6 weeks!

Here are a few categories of Product videos you could choose from:

Product Vizualization Videos

Sometimes you have the Product idea but creating a proof-of-concept time taking and costly affair. This is where Product Visualization Videos come in. With the support of 3D or even 2D visualization tools, you can bring everything from cutting-edge robotics to factory settings to futuristic scenarios to life. 

Pros of this style of Startup videos:

  • Aids imagination
  • Less costly than creating a proof-of-concept
  • Less time taking
  • Can set the tone of your brand
  • Can be of any length

Cons of this style of Startup videos:

  • A lot of research needs to go into the visualization to get the right output.

Character-Based Videos

When you show characters using your products, the viewers connect better. They are able to imagine themselves using the product too and benefitting from it. When they see the character’s struggle, they feel the struggle, when they see the life of the character improve, they put themselves in the shoes of these characters and feel the same. 

Pros of this style of Product videos:

  • Memorable
  • Engaging
  • Connects to the audience at an emotional level.
  • The same characters can be repeated in a series.
  • Can be extended to other branding collaterals

Cons of this style of Product videos:

  • The scenario needs to be well planned out and appealing

Explainer Videos

Sometimes Product needs a thorough explanation. You need to expand what they are and why the customer needs them. But such an explanation has to be imaginative and convincing.  That’s where explainer videos come in. If done right, they can draw you  into the world where your product becomes the central 

 Pros of this style of Startup videos:

  • Understandable
  • Short
  • Casual
  • Relatable
  • Slice-of-life

Cons of this style of Startup videos: 

  • The explanation has to be perfect- adding motion graphics and text animation helps.

Shape-Based Animations

Shape-based Animations look smart, cool, and modern. These videos also work if you are using videos in kiosks or exhibitions. You can make them look intelligent and trendy and combine them with text for some neat typography. 

Pros of this style of Startup videos:

  • Creative
  • Smart
  • Attention-grabbing
  • Audio not essential
  • Versatile
  • Short

Cons of this style of Startup videos:

  • You can’t go too much into details of the product with this style as you risk losing interest.

Need a Product video? Need help with selecting a style? Need more info?

UdhayaProduct videos