When you show characters using your products, the viewers connect better. They are able to imagine themselves using the product too and benefitting from it. When they see the character’s struggle, they feel the struggle, when they see the life of the character improve, they put themselves in the shoes of these characters and feel the same.
Pros of this style of Product videos:
- Connects to the audience at an emotional level.
- The same characters can be repeated in a series.
- Can be extended to other branding collaterals
Cons of this style of Product videos:
- The scenario needs to be well planned out and appealing