Top SaaS Explainer & Marketing Videos

For a SaaS company, the product is everything. But in a crowded market, a great product isn’t enough. You need to clearly and concisely communicate its value to attract, educate, and convert customers. This is why video has become the most essential tool in the SaaS marketer’s playbook.

From high-level explainer videos that grab a visitor’s attention on the homepage to detailed product demos that close deals, video works across the entire customer lifecycle. It’s the engine of a modern SaaS marketing strategy.

From Awareness to Advocacy with Video

A great SaaS explainer video is the perfect top-of-funnel asset. In 90 seconds, it can articulate the core problem your software solves and present your platform as the ideal solution, driving sign-ups and demo requests.

Further down the funnel, a SaaS product demo video takes over. It walks an interested prospect through key features and workflows, answering their questions and showcasing the user experience. These videos are crucial for activating new users and empowering sales teams. The best SaaS brands use a strategic mix of both to guide customers on their journey.

A Showcase of SaaS Storytelling

In the collection below, we’ve gathered the best explainer and marketing video examples from the SaaS world. You’ll find everything from animated explainers that simplify complex software to product-focused videos that highlight killer features. Pay attention to how they focus on benefits over features and always end with a clear call to action.

This is your ultimate resource for SaaS video inspiration.