Explainer videos

What’s the fastest and most effective way to explain a complex idea? For thousands of businesses, from tech startups to Fortune 500 companies, the answer is an explainer video. It’s the perfect tool for grabbing attention and delivering a clear, compelling message in under two minutes.

An explainer video is a short animated video that breaks down a product, service, or idea into a simple, easy-to-understand story. It’s designed to do one thing exceptionally well: create that “aha!” moment of understanding for the viewer.

The Classic Formula for Clarity

The most successful explainer video examples follow a simple, powerful narrative structure that has been proven to work:

1. The Problem: It starts by identifying a clear pain point that the target audience experiences.
2. The Solution: It introduces the product or company as the clear and simple solution to that problem.
3. How It Works: It briefly explains how the solution works, focusing on 2-3 key benefits.
4. The Call to Action: It ends with a clear instruction on what the viewer should do next.

This formula is why B2B explainer video examples are so effective at the top of the marketing funnel, turning confused visitors into qualified leads.

A Showcase of Powerful Explainers

In this collection, you’ll find the best explainer videos across a wide range of industries and styles. From slick motion graphics video examples to charming character animations, these videos are a masterclass in clear communication.

Explore the showcase to find explainer video inspiration for your next project.