Top SaaS Explainer & Marketing Videos
For a SaaS company, the product is everything. But in a crowded market, a great product isn’t enough. You need to clearly and concisely communicate its value to attract, educate, and convert customers. This is why video has become the most essential tool in the SaaS marketer’s playbook.
From high-level explainer videos that grab a visitor’s attention on the homepage to detailed product demos that close deals, video works across the entire customer lifecycle. It’s the engine of a modern SaaS marketing strategy.
From Awareness to Advocacy with Video
A great SaaS explainer video is the perfect top-of-funnel asset. In 90 seconds, it can articulate the core problem your software solves and present your platform as the ideal solution, driving sign-ups and demo requests.
Further down the funnel, a SaaS product demo video takes over. It walks an interested prospect through key features and workflows, answering their questions and showcasing the user experience. These videos are crucial for activating new users and empowering sales teams. The best SaaS brands use a strategic mix of both to guide customers on their journey.
A Showcase of SaaS Storytelling
In the collection below, we’ve gathered the best explainer and marketing video examples from the SaaS world. You’ll find everything from animated explainers that simplify complex software to product-focused videos that highlight killer features. Pay attention to how they focus on benefits over features and always end with a clear call to action.
This is your ultimate resource for SaaS video inspiration.
MongoDB Showed How Conde Nast Unified AI Recommendations Across 70 Sites With Atlas
Okta Turned Shadow AI Into Office Comedy to Announce Its Agentic Enterprise Blueprint
WeTransfer Let an Artist Build a Bunt Machine to Prove Creativity Is the Product
Contracts on Boss Mode: How Oneflow Made a Punchy 33-Second Mixed Style Film
Wistia Showed Real Teams Streamlining Video Production in a 42-Second Brand Film
Launching a Meditation School Online Is the Concept Behind This Cinematic Squarespace Live Action Ad
GitHub Showed 100 Million Developers How to Build Anything With a Mixed Style Explainer
AppsFlyer Used an Analogy Film to Explain Why Measurement Independence Matters
Keap Blended Live Action and Animation to Explain CRM and Sales Automation for Entrepreneurs
Square Launched Its Handheld POS Device With a Crisp 22-Second Mixed Style Demo
OpenText CloudAlly Showed Exactly How SharePoint Data Recovery Works in 56 Seconds
Deel Made Global HR Actually Fine With This Energetic Mixed Style Brand Film
Dolly Parton Reimagined 9 to 5 as a Cinematic Squarespace Side Hustle Anthem
Automated Invoice Management Gets a 16-Second Mixed Style Explainer From Spendesk
Notion Proved Your Best Ideas Travel Without WiFi in a 33-Second Cinematic Brand Film
FloQast Turned Month-End Close Anxiety Into a Funny Mixed Style Explainer Film
Spendesk Built a 7-in-1 Spend Management Story With Live Action and Motion Graphics
Hacken Explained Its Blockchain Cybersecurity Platform and Token Ecosystem in a Long-Form Film
Barry Keoghan Stars in Squarespace Cinematic Fairy Tale Brand Film for Super Bowl 2025
