Top SaaS Explainer & Marketing Videos
For a SaaS company, the product is everything. But in a crowded market, a great product isn’t enough. You need to clearly and concisely communicate its value to attract, educate, and convert customers. This is why video has become the most essential tool in the SaaS marketer’s playbook.
From high-level explainer videos that grab a visitor’s attention on the homepage to detailed product demos that close deals, video works across the entire customer lifecycle. It’s the engine of a modern SaaS marketing strategy.
From Awareness to Advocacy with Video
A great SaaS explainer video is the perfect top-of-funnel asset. In 90 seconds, it can articulate the core problem your software solves and present your platform as the ideal solution, driving sign-ups and demo requests.
Further down the funnel, a SaaS product demo video takes over. It walks an interested prospect through key features and workflows, answering their questions and showcasing the user experience. These videos are crucial for activating new users and empowering sales teams. The best SaaS brands use a strategic mix of both to guide customers on their journey.
A Showcase of SaaS Storytelling
In the collection below, we’ve gathered the best explainer and marketing video examples from the SaaS world. You’ll find everything from animated explainers that simplify complex software to product-focused videos that highlight killer features. Pay attention to how they focus on benefits over features and always end with a clear call to action.
This is your ultimate resource for SaaS video inspiration.
Dynamic Workflow Management | Mixed Media Video | Smartsheet
Efficient Gantt Chart | 2D Animation Explainer | monday.com
Remote Work Efficiency with Slack | 2D Animation | Slack
Streamlined Hotel Payments | Brand Film | Cloudbeds
B2B Marketing Strategies: Say No to | Brand Film | Cloudbeds
CRM Support Solutions with CRM Care | Brand Film | monday CRM
Modern Workplace Booking Solutions | 2D Animation | Skedda
Elevate Your Business | Live Action | Brand Film | monday.com
AI-Powered Software Planning & Delivery | Brand Film | monday.com
Streamline Workflows | Live Action | Explainer | monday.com
Streamline Your Business | Promotional Film | HoneyBook
Phone Booking Optimization | Hybrid Film | Cloudbeds
Team Collaboration & Syncing | Promotional Film | Dropbox
Improve Software Adoption | Live Action | Explainer | WalkMe
Boost B2B Productivity | Live Action Promotional | ClickUp
Sales Automation & CRM | 2D Char Animation | Pipedrive
ERP Industry Solutions | Motion Graphics | Yaveon GmbH
Whiteboard Animation in ClickUp | Live Action | ClickUp
Fix Employee Workflow Friction | Company Culture | Promo | WalkMe
