Valvoline Global Rebuilds 150 Years of Operations on SAP S/4HANA, Signavio, and LeanIX: Live Action Case Study
Last updated on June 29, 2026
Want a live action case study that turns your technology deployment into a stakeholder story? MyPromoVideos builds them. Get a quote now.
Get a Quote for a Video Like This →| Category | Details |
| Featured Brand | Valvoline Global (automotive services company established 1866, operating across 140+ countries) |
| Industry | Automotive Services / Enterprise ERP |
| Video Style | Live Action |
| Video Type | Corporate Case Study Film |
| Estimated Length | 2 minutes |
| Target Audience | Digital transformation leaders and enterprise IT decision-makers evaluating ERP migration strategies |
| Primary Goal | Position SAP's greenfield S/4HANA deployment as a business transformation story through a real customer proof case |
SAP published this 2-minute live action case study to show how Valvoline Global rebuilt 150 years of service operations on a clean-slate SAP S/4HANA platform. On-camera executives explain the greenfield deployment decision in commercial terms: new services launched, legacy processes cleared, and global operations standardised. The film targets digital transformation leaders and enterprise IT decision-makers evaluating ERP migration strategies. A viewer finishes the film able to articulate the greenfield ERP tradeoff to any executive sponsor in one conversation.
What This Video Does
Most enterprise software vendors announce a platform migration with a spec sheet, not a story. Valvoline and SAP made a live action case study instead. The 2-minute film frames a greenfield SAP S/4HANA deployment as a commercial decision to unlock new services, not a technical infrastructure upgrade.
Structurally, the live action format puts on-camera executives at the centre rather than system architecture diagrams. B2B buyers in ERP evaluations trust a peer's commercial reasoning over a vendor slide. The film earns that trust by leading with the business outcome before any platform feature appears.
The greenfield angle is the contrarian core of this live action case study. Most enterprise companies choose a brownfield migration to preserve legacy configurations. Valvoline chose a clean-slate deployment on SAP S/4HANA, Signavio, and LeanIX. For SAP's marketing team, that single decision is a stronger story than a standard upgrade path.
Additionally, the film covers three SAP products in two minutes. Each product appears in context of a specific business outcome. No product is explained in isolation from the result it delivered. That structure keeps the runtime tight and the message commercially focused throughout.
For live action case study examples built around enterprise technology deployments, browse the live action video examples at MyPromoVideos. The B2B video production company page covers how MyPromoVideos approaches similar enterprise technology briefs.
What Makes This Video Stand Out?
- Greenfield Framing as Competitive Positioning: The film opens on the greenfield choice as a deliberate strategic decision, not a technical default. Most ERP case study videos describe the deployment timeline. This one explains why Valvoline chose to start clean. That is the commercially relevant question for every enterprise buyer facing the same ERP migration decision.
- Three-Product Coverage Without Feature Definitions: The film covers SAP S/4HANA, Signavio, and LeanIX without pausing to define any of them individually. Each product appears in context of a specific business outcome. The edit trusts the audience to connect the product to the result without a feature glossary or animated diagram.
- On-Camera Executive Credibility: Valvoline executives deliver the business case on camera rather than through quote cards or voiceover-led animation. That choice converts the live action case study from a marketing asset into a peer endorsement. Enterprise buyers respond to on-camera testimony in ways that animated explainers cannot replicate.
- 150-Year Legacy as a Story Anchor: The 150-year operational history is the hook that makes the greenfield decision land commercially. It shows the scale of what moved onto the new platform. Without that context, the deployment is just a software migration. With it, the film becomes a story about rebuilding the systems behind 150 years of global services operations.
- Outcome-First Script Architecture: The script leads with what the business can now do rather than what SAP S/4HANA is. New services, streamlined processes, and global standardisation appear before any product definition. That sequence order is a conversion decision. Decision-makers scan for outcomes before they evaluate platforms.
Want a live action case study that turns your enterprise technology win into a sales asset? MyPromoVideos builds them from brief to final file.
Get Your Free Quote →4 Production Moves Worth Copying
These four decisions from this greenfield live action case study solve the hardest problems in enterprise ERP video briefs. Apply them to any corporate case study film you commission.
Greenfield-Driven Script Structure
Build the script around the clean-slate decision, not the deployment timeline. The greenfield choice is the commercial story. Each section should answer one question: what did the business gain by starting clean? That question keeps the runtime focused and the audience engaged from the first executive on camera to the final product mention.
On-Camera Executive Proof
Put the customer's executives on camera delivering the business case. Do not substitute quote cards or voiceover-led animation. On-camera testimony converts the live action case study from a marketing claim into a peer endorsement. Enterprise buyers respond to that format differently than they respond to animations or testimonial slides.
Multi-Product Context Mapping
Cover multiple products by anchoring each to a single business outcome instead of listing features. SAP S/4HANA appears against core ERP, Signavio against process transformation, LeanIX against enterprise architecture management. That mapping gives each product a reason to be in the film. Without the outcome anchor, a multi-product script reads as a feature list and loses the viewer.
Legacy-Scale Story Anchor
Use the scale of what the business moved to make the deployment decision feel commercially significant. One hundred and fifty years of global services operations is the number that makes the greenfield SAP S/4HANA decision concrete. Find that number in your own brief. It belongs in the first 30 seconds of the live action case study.
When to Use Live Action for Your Business Video
This live action case study shows when the format outperforms animation for enterprise technology brands. Use it when a technology result is commercially clear and the buyer needs a peer endorsement to act.
Enterprise ERP Case Studies
Live action works for ERP case study films because it puts a real executive in front of a real business outcome. The format removes the abstraction that animation creates between the viewer and the claim.
Technology Platform Launches
A new enterprise platform needs to show a real customer result before it earns a sales conversation. Live action places a real person making the business case. That is the fastest trust signal in enterprise B2B video production.
Complex B2B Sales Enablement
When the buying cycle is long and the deal requires executive approval, a live action case study gives the sales team a peer endorsement asset. A buyer can share it with a sponsor who was not in the demo room.
Feature-Level Product Demos
Step-by-step feature walkthroughs require on-screen UI annotation and precision that live action cannot provide efficiently. A screen-recorded or motion graphics format handles product demos more accurately and at lower production cost.
Production Duration
A live action case study film of this scope typically takes six to eight weeks. That timeline covers script, executive interview scheduling, production day, and post-production. Interview availability is the most common source of delay.
Last-Minute Campaign Deadlines
Live action production requires executive availability, location logistics, and a production day that cannot compress below a practical floor. Brands with a two-week deadline should use motion graphics or an animated format instead of a full live action shoot.
Why Live Action Works for B2B Marketing
Live action video places real executives on screen with a real business result behind them. For enterprise technology platforms, that combination is the fastest trust signal in the marketing mix. The Valvoline live action case study shows how a greenfield SAP deployment fits cleanly in two minutes. See MyPromoVideos B2B video case studies and the video inspiration library for how live action scales in enterprise technology.
Frequently Asked Questions
What is a live action case study video and when does it work for B2B marketing?
A live action case study video uses real footage and on-camera executives to tell a business outcome story. It works best when the result of a technology purchase can be expressed through a person rather than a diagram. For complex B2B sales like ERP platforms, this format turns an abstract system upgrade into a visible business win. The Valvoline case study is a strong example of this format. A 2-minute film makes a SAP greenfield deployment feel commercially concrete and relevant to decision-makers. MyPromoVideos produces this format for enterprise technology brands.
What production decisions make a greenfield ERP story work as a video?
Three decisions shape an effective greenfield ERP case study video. First, focus on the business outcome rather than the system architecture. Decision-makers respond to services launched and processes simplified, not to migration timelines. Second, let on-camera executives frame the greenfield choice in strategic terms. It should read as a competitive decision, not a technical default. Third, keep the runtime under two minutes. ERP stories can run long when left unedited. Tight structure forces the team to prioritise the one or two outcomes that genuinely move the audience.
Can MyPromoVideos produce a live action case study for our software or ERP launch?
Yes. MyPromoVideos produces live action case study videos for enterprise software companies and technology platforms that need to turn a customer success story into a sales and marketing asset. This format serves as practical video inspiration for B2B marketing teams evaluating how to position a technology transformation to new buyers. It works well for greenfield deployments, product launches, and platform rollouts where the outcome is commercially clear but the technology is complex. Contact MyPromoVideos at mypromovideos.com/contact/ to scope the story, the talent, and the budget.
Production Notes
Structure a greenfield ERP live action case study around the single strategic decision that changed what the business could offer. For Valvoline, that decision was starting clean on SAP S/4HANA, and the 2-minute film earns every second by staying on that one outcome.
MyPromoVideos Production Team, 2,000+ B2B videos deliveredRelated Video Searches
Enterprise technology marketing teams searching for live action case study examples and ERP deployment video references also explore these terms.
- #live action case study examples
- #greenfield ERP deployment video
- #SAP S/4HANA case study film
- #enterprise ERP transformation video
- #B2B technology case study video
- #live action corporate video production
- #ERP migration business story
- #Valvoline digital transformation video