We understand technical complexity
We've worked across SaaS, AI, cybersecurity, fintech, robotics and enterprise technology. We know how to translate technical detail into a story buyers can follow without losing what makes your product different.
Explainer video production
Explainer video production company that makes complex tech clear.
We turn complex products into clear, compelling videos that help buyers understand your value. From SaaS and AI platforms to robotics and warehouse automation, we handle strategy, script, design, animation and delivery.
Explainer video examples
Explainer Video Examples:
Complex Products,
Clearly Explained
Explore explainer videos we've created for enterprise SaaS, AI, fintech, cybersecurity and industrial technology companies.
CybersecurityFortanix
Making multi-cloud data security easier to understand through a combination of 2D and 3D animation.
FintechTesorio
Explaining accounts receivable automation and the value of smarter financial workflows.
Warehouse automationAddverb
Visualizing how robots, automated storage and warehouse systems work together through 3D animation.
Healthcare AIDroidal
Showing how agentic AI can simplify complex prior-authorization workflows.
Data engineeringZipstack
Turning an interconnected data platform into a clear visual explanation.
Booking platformBookX
A 2D motion graphics explainer for BookX: multi-day bookings, capacity control, reminders and payments.
Healthcare SaaSKanTime
KanTime DataHub, a business intelligence tool for healthcare management, in motion graphics.
Employee wellbeingCuraLinc
Workplace mental health and wellness, told through 2D character animation.
FintechAtom Finance
Investment research turned into a motion graphics film about smarter portfolio decisions.
What would a video like this cost for your product?
Explore More Explainer VideosContact us for a quote
Custom videos for startups
and large corporations
since2009
and large corporations
since2009
Our approach
More Than Animation.
A Team That Understands
Complex Products.
Your audience doesn't need to know every feature. They need to understand what your product does, why it matters and how it solves their problem. That's where we focus.
We write for your buyer
Every video starts with your audience and the decision you want to influence. We connect product capabilities to business value, rather than simply animating a list of features.
We make production predictable
One dedicated producer, clear milestones and structured reviews. Your team knows what's being created, when feedback is needed and what comes next.
Types of explainer video
Types of Explainer Videos We Produce
The right format depends on your product, audience and objective. We'll recommend the approach that communicates your message most effectively.
3D explainer videos
For products too big to film, or not built yet.
Show products and environments from perspectives that traditional filming cannot capture.
2D animated explainer videos
Make a complex product obvious.
Not sure which style fits?
Tell us the goal. We recommend the style.
Launch, explain, sell or train: the goal decides the style.
Get a RecommendationContact us
Let's Plan Your Explainer Video
Tell us what you're building and what you need the video to achieve.
We'll recommend an approach, estimated production timeline and project budget based on your brief.
Tell us about your video
Three quick fields. Your project estimate arrives by email.
Message received.
Thank you. We will reply by email.
Choose the right style
Which explainer video style fits your goal?
Start from the job the video has to do. The style follows.
Your goalBest style
Explain a software product2D animated explainer
Show a machine or physical system3D animated explainer
Make data and UI easy to followMotion graphics explainer
Show the product workingProduct demo video
Teach users and onboard themEducation video
Hear it from a customerTestimonial video
How we work
Our Explainer Video Production Process
A structured process that keeps your message, visuals and production aligned from the first brief to final delivery.
Discovery and Strategy
We understand your product, audience, objectives and key messaging challenges. Together, we establish what the video needs to communicate.
Output: Agreed brief and direction.Script and Storyboard
We develop the narrative, define the visual approach and map the story scene by scene.
Output: Script, storyboard and visual direction for approval.Design and Animation
Our team creates the visual assets and brings the approved story to life through animation, voiceover and sound.
Output: Animated video for review.Refinement and Delivery
We incorporate feedback within the agreed revision scope, complete the finishing work and deliver the approved video.
Output: Final video in the agreed format.- Dedicated producer
- Milestone reviews
- Clear timelines
- Shared ownership
Where explainers work
Where B2B Teams Use Explainer Videos
A well-planned explainer can support more than one marketing or sales activity.
- Websites and Product PagesHelp visitors understand what your product does and why it's relevant before they book a demo.
- Sales Presentations and OutreachGive prospects a consistent explanation before, during and after sales conversations.
- Product LaunchesIntroduce new products, capabilities and solutions without overwhelming audiences with technical detail.
- Customer onboardingShows new users the first steps and reduces support questions.
- Trade Shows and Industry EventsShowcase systems and workflows that are difficult, expensive or impossible to demonstrate physically.
- Investor and partner decksMakes the model clear in under two minutes.
Planning where your explainer will run?
Tell us the channels and the goal. We scope one video that works across your website, sales and onboarding, plus any short cut-downs for campaigns and events.
Pricing and timelines
Explainer Video Pricing and Timelines
Every video is scoped around the work required to communicate your product effectively.
How much does explainer video production cost?
Most explainer videos we produce cost between $1,250 and $6,500. A typical 60-second 2D explainer averages about $3,000.
- Stock footage and whiteboard
- $2,250
- 2D and motion graphics
- $3,000
- 3D animation
- $5,000
Average for a 60-second video, in US dollars. 30-second videos start at $1,250, and each extra 30 seconds adds about $1,000 to $2,500. Every price covers script, storyboard, style frames, illustration and animation, voiceover, music and sound, with milestone reviews.
Why it costs what it does
Pricing depends on video length, animation style, visual complexity, asset requirements and the number of deliverables.
- Video lengthEvery extra 30 seconds is more script, storyboard and scenes to animate.
- Animation style2D and motion graphics are drawn and animated from scratch. 3D adds modelling, lighting and rendering.
- Visual complexityMany screens, data flows or moving parts take more research and design.
- Asset requirementsCustom characters, product models and UI recreations add production time.
- Number of deliverablesEach cut-down or extra aspect ratio is produced and checked on its own.
A 2D software explainer typically requires a different production approach from a detailed 3D animation of an industrial system.
How long does production take?
4 to 6 weeks
A typical 2D explainer video takes approximately four to six weeks. More complex 3D work and multi-video projects are scheduled according to their scope.
- Discovery
- Script and storyboard
- Animation, voice and sound
- Delivery
We'll provide an estimate with
Get a Project Estimate - A defined scope
- Production timeline
- Deliverables
- Revision allowances
Explainer video case studies
Real Projects. Real Client Experience.
Full project breakdowns from fintech, AI, SaaS and warehouse automation: the brief and the approach behind each video.
Warehouse automation
Addverb
End-to-end warehouse automation, mapped in 3D.
3D animationRead case study
Fintech
Tesorio
AI payment prediction and collections, made easy to follow.
ExplainerRead case study
Cybersecurity
Fortanix
Multi-cloud data security, decoded in a hybrid animation.
Hybrid animationRead case study
Computer vision
BrightPoint AI
AI visual inspection, shown as an immersive 3D product experience.
3D product videoRead case study
RFID tracking
Levata
RFID tracking made visible from end to end.
Case studyRead case study
Autonomous AMR
Falcon Autotech
An autonomous AMR system, walked through in 3D.
3D walkthroughRead case study
Data engineering
Zipstack
A unified cloud data platform, explained in motion graphics.
Motion graphicsRead case study
Corporate wellness
CuraLinc
Workplace mental wellness, told through a thoughtful animation.
Character animationRead case study
Client stories
What clients say about our explainer video production.
Named clients, real roles, real companies. From teams who needed a partner that understood the product.
★★★★★Energy tech
“Quality production, and an easy process from start to finish. Client-friendly and dependable throughout.”
★★★★★Consumer tech
“Outstanding value: a no-compromise product at an extremely reasonable price.”
★★★★★Automotive
“A true one-stop shop for an animated video. Completely headache-free.”
★★★★★Fintech
“Delivered on the exact timelines they promised. No missed deadlines, no scope drift.”
★★★★★Enterprise tech
“Proactive, with updates every step of the way. Final version within five weeks.”
★★★★★Warehouse robotics
“3D videos helped us showcase our capabilities at exhibitions and convert many leads.”
★★★★★SaaS
“Good listeners. They turned our thoughts into the final product with minimal back and forth.”
★★★★★Fintech
“Willing to learn all about our industry, which was new to them.”
★★★★★Consumer app
“Took feedback constructively while pushing the creative bar.”
FAQ
Explainer video production FAQ.
Short answers to what marketing teams ask first.
What is explainer video production?
Explainer video production is the process of creating a short video that explains a product, service or idea. It covers discovery, scriptwriting, storyboarding, visual design, animation, voiceover, sound and delivery. Most B2B explainers run 60 to 120 seconds.
How much does an explainer video cost?
Most explainer videos we produce cost between $1,250 and $6,500, and a typical 60-second 2D explainer averages about $3,000. Pricing depends on video length, animation style, visual complexity, asset requirements and the number of deliverables. We provide an estimate with a defined scope, production timeline, deliverables and revision allowances.
- Stock footage and whiteboard
- $2,250
- 2D and motion graphics
- $3,000
- 3D animation
- $5,000
Averages for a 60-second video, in US dollars. See full pricing
How long does it take to produce an explainer video?
Most projects take four to five weeks from brief to final delivery, depending on scope and review cycles. 3D projects are scoped per asset, and the timeline is confirmed in your proposal.
What is the difference between 2D and 3D explainer videos?
2D animation is often suitable for software, workflows and abstract ideas. 3D animation is useful for physical products, robotics, machinery and environments requiring spatial or technical visualization.
We're not sure what type of video we need. Is that okay?
Yes. Tell us what you want to launch, explain, sell or train. We recommend the approach based on your audience, goal, timeline and budget.
Something else? Contact us and we will answer it.