The purpose of an explainer video, and more generally, of an explainer video production project, is to clearly and concisely explain a product, service, or concept in a way that engages and educates the audience. These videos are typically used by companies as a marketing tool to showcase their brand and product, and to drive the audience to take a desired action.
Explainer videos are typically short, animated videos that use a combination of visuals, audio, and text to tell a story. The goal of this type of video is to effectively communicate complex ideas in a simple and engaging way.
One of the key benefits of explainer videos is that they can be easily understood by a wide audience. These videos are able to break down complex ideas and make them accessible to anyone, regardless of their level of expertise.
Explainer videos are also a great way for companies to showcase their brand and product. By using animation and storytelling, these videos are able to capture the attention of the audience and effectively communicate the unique value proposition of a product or service.
Another important purpose of explainer videos is to drive the audience to take a desired action. Whether it’s purchasing a product, signing up for a service, or simply learning more about a concept, explainer videos are designed to engage and persuade the audience.
Overall, the purpose of an explainer video is to effectively communicate complex ideas, showcase a brand and product, and drive the audience to take a desired action. By using animation, storytelling, and engaging content, explainer videos are a powerful tool for any business.