Top SaaS Explainer & Marketing Videos
For a SaaS company, the product is everything. But in a crowded market, a great product isn’t enough. You need to clearly and concisely communicate its value to attract, educate, and convert customers. This is why video has become the most essential tool in the SaaS marketer’s playbook.
From high-level explainer videos that grab a visitor’s attention on the homepage to detailed product demos that close deals, video works across the entire customer lifecycle. It’s the engine of a modern SaaS marketing strategy.
From Awareness to Advocacy with Video
A great SaaS explainer video is the perfect top-of-funnel asset. In 90 seconds, it can articulate the core problem your software solves and present your platform as the ideal solution, driving sign-ups and demo requests.
Further down the funnel, a SaaS product demo video takes over. It walks an interested prospect through key features and workflows, answering their questions and showcasing the user experience. These videos are crucial for activating new users and empowering sales teams. The best SaaS brands use a strategic mix of both to guide customers on their journey.
A Showcase of SaaS Storytelling
In the collection below, we’ve gathered the best explainer and marketing video examples from the SaaS world. You’ll find everything from animated explainers that simplify complex software to product-focused videos that highlight killer features. Pay attention to how they focus on benefits over features and always end with a clear call to action.
This is your ultimate resource for SaaS video inspiration.
Asana Broke Workplace Silos in 15 Seconds With This Tight Mixed Style Explainer Ad
GoTo Gets Its Team Synchronisation Message Across in a 30-Second Mixed Style SaaS Demo
Oneflow Fixed Contract Commitment Issues With a Slick Mixed Style Brand Film
Sopro Explains Multi-Channel Prospecting With a Fast-Paced Mixed 2D Animated Explainer
How a Baker Turned Flour Into a Website With Squarespace in This Cinematic Live Action Ad
WINN.AI Shows Sales Teams How to Quit Typing CRM Data With This Mixed Style Explainer Film
Motion Graphics Video Example: How Webflow Declares a New Era of No-Code Building
Motion Graphics Video Example: How Grammarly Helps Teams Move Projects Forward With Better Tone
Motion Graphics Video Example: How Webflow Proves You Can Design Websites Without Code
Motion Graphics Video Example: How Contra Shows Portfolio Magic for Freelancers
Live Action Video Example: How Webflow Shows What Web Design Could Feel Like
Motion Graphics Video Example: How Sked Social Wins the Social Media Management Battle
Motion Graphics Video Example: How Google Workspace Celebrates Gmail’s 15th Birthday
Motion Graphics Video Example: How GitHub Universe Builds Developer Community Hype
Motion Graphics Video Example: How Google Drives Workplace Adoption for Cloud Productivity SaaS
Motion Graphics Video Example: How to Show Ocean Freight Visibility for Maritime SaaS
Motion Graphics Video Example: How Google Workspace Celebrates Gmail’s 15th Birthday
Motion Graphics Video Example: How GitHub Universe Builds Developer Community Hype
Motion Graphics Video Example: How Google Drives Workplace Adoption for Cloud Productivity SaaS