Top SaaS Explainer & Marketing Videos
For a SaaS company, the product is everything. But in a crowded market, a great product isn’t enough. You need to clearly and concisely communicate its value to attract, educate, and convert customers. This is why video has become the most essential tool in the SaaS marketer’s playbook.
From high-level explainer videos that grab a visitor’s attention on the homepage to detailed product demos that close deals, video works across the entire customer lifecycle. It’s the engine of a modern SaaS marketing strategy.
From Awareness to Advocacy with Video
A great SaaS explainer video is the perfect top-of-funnel asset. In 90 seconds, it can articulate the core problem your software solves and present your platform as the ideal solution, driving sign-ups and demo requests.
Further down the funnel, a SaaS product demo video takes over. It walks an interested prospect through key features and workflows, answering their questions and showcasing the user experience. These videos are crucial for activating new users and empowering sales teams. The best SaaS brands use a strategic mix of both to guide customers on their journey.
A Showcase of SaaS Storytelling
In the collection below, we’ve gathered the best explainer and marketing video examples from the SaaS world. You’ll find everything from animated explainers that simplify complex software to product-focused videos that highlight killer features. Pay attention to how they focus on benefits over features and always end with a clear call to action.
This is your ultimate resource for SaaS video inspiration.
Design Collaboration Platform Wake | 2D Animation | Wake
Mobile App QA & User Flow Testing | 2D Animation | Waldo
G Suite & Squarespace | Live Action | Brand Film | Squarespace
ClickUp All-in-One Tool | Brand Film | Explainer | ClickUp
User Behavior Insights with Hotjar | 2D Animation | Contentsquare
Anchor Podcast | 2D Animation | Explainer | Spotify for Creators
G Suite Intelligent Apps | 2D Animation | Explainer | Google
Collaborative Learning LMS | Product Film | 360Learning
No-Code Development | 2D Animation Explainer | Webflow
Pitch Platform Launch | 2D & 3D Animation | Brand Film | Pitch
Collaborative Web Design | 3D Animation | Brand Film | Wix Studio
Server Boosting Perks | Motion Graphics Explainer | Discord
Unified Communication Platform | Brand Film | Explainer | Dialpad
Local Guides | 2D Animation | Brand Film | Google Maps
E-commerce: Shopify Product Network | Brand Film | Shopify
Next-Gen Dev: Shopify Editions | Explainer | Brand Film | Shopify
AutoCAD Cloud Collaboration | Product Demo | LucidLink
Employee Engagement Platform | Explainer | Culture Amp
Streamline Team Workflows | Brand Film | Explainer | LucidLink
