3D animation video for Oneview – A 3Dimensional treat!

Did you get a chance to checkout out our TOTALLY sleek 3D animation video? I’m talking about the explainer video we did for One View Procurement Solutions. It is simply a work of art…and I can give an unbiased opinion on this because I was hardly involved in the project.

It all started off, as it usually does, with the Creative Director —Anil—coming out with a concept. The approach for this video was going to be unique. As you may have noticed, most of our videos are story-based and therefore revolve around characters. Anil and our client felt that this 3D animation video should be different in that it would have no story—and for that matter, character. This video was going to be all about the presentation. Yeah baby, we were up for a challenge!

So Anil devised a flow of the script that’d suit a pure, out-and-out motion graphics 3D animation video and then passed on the baton to Nisha, the scriptwriter. Nisha was new to Mypromovideos back then, it was amongst the first few scripts that Nisha devised. And she did a really commendable job of it. The words were fresh and crisp and lent themselves to a fast-paced video.

And then was the time for the next BIG test—visuals! Now I’m not going to act all oh-so-cool and say that we got the visuals easily. Nope, it was TOUGH WORK. We wracked and wracked and wracked our brains, and then suddenly after a lot of futile brainstorming, it all fell into place— in one hour! The visuals were going to rely heavily on symbols and metaphors. For example, when we speak of storage in this video, the storage involves software and no hardware or material of any sort.

Yet, we use cabinets and drawers to depict storage and make something intangible, tangible. All the scenes happen around boxes or quadrilaterals that convey the ideas we want…so we have folders, cabinets, servers etc. The colours, look and feel of the 3D animation video could be summed up in one word — trendy. The illustrations were all smart. And to give it the perfect modern look, we would use flat colours.

The project was in Dinesh’s hands to do his magic. Now I’d told you this project was unique and given you the reason. But here’s another thing that made this video distinct—this video was done completely in 3D. Dinesh tried and innovated all types of fresh transitions that just left me stunned the first time I saw it. I’m told the video was 2D composited…I’d be damned if I tell you I know what it means! But I know one thing the end result was a 3D animation video that took your breath away!

Vimida

Vimida is a self-proclaimed writer and creative director who thinks that more than 10 years of writing makes her eligible for the Pulitzer or Nobel or “somesuchthing” (well, she’s doesn’t care much about names, it is the sentiments that matter, right?) She often uses her BA English Gold Medal and Symbiosis Mass Communication background to finish off arguments, if they’re not going in her favour. Not being satisfied with writing, she has now decided to interfere in Creative Direction as well. When not at work, she can be seen in the company of her son, who has the uphill task of making his mom grow up right. You can get in touch with her on Facebook, or Twitter, or any social platform, because she signs up for a new one each day. She has many blogs,but she rarely blogs, so the best place to catch her work will be our website.

Vimida3D animation video for Oneview – A 3Dimensional treat!

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