Videos that help educate your viewer in your area of expertise.

What are Educational videos? Why do I need them?

Customer educational videos are very big these days. Customers feel instantly attached to brands that go the extra mile to share their knowledge. And that’s where these videos come in. These are videos created for customer education. So if you are a beauty parlor, you could give beauty tips to your customers. Or if you are a FinTech brand, you could give advice on healthy financial practices.

Here is a blog on “How to use educational videos to grow your business (with examples)

Advantages of Educational Videos

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People trust you more

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You are considered an authority

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These videos are shareable

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Imprint your brand

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Helpful in SEO

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If made into a series, it keeps engaging your customers

Here is a blog from Wistia talking about how to Leveraging Educational Videos to teach and inform

Reasons for creating Educational Videos with Mypromovideos

When it comes to educational videos, the most important aspect is how well your audience understands you. And that’s where we come in. You see, our team is made of people from diverse backgrounds and this makes it easy for us to understand any concept. We also always begin with the target audience in the mind, and our natural empathy helps us to understand exactly what it is that they need, and how they need it. Of course, over our ten years of experience, we have done many educational videos, and this experience backs us up in creating great content.

The Process

The process of creating an explainer video is a snap. Here’s how it goes:

Explainer video Questionnaire

Stage 1: We ask. You explain. We understand exactly what you need.

Explianer video script

Stage 2: We write a script and get your approval

Explianer video storyboard

Stage 3: We create a storyboard and get your approval

Explianer video voice over

Stage 4: We get the voiceover recorded and get your approval

Explianer video styleframe

Stage 5: We create style frames and get your approval

Explianer video animation

Stage 6: We send you the final draft and get your approval

Explianer video musicandsfx

Stage 7: We add music and sound effects… and get your approval

Explianer video delivery

Stage 8: We send you the final video!

Yup. Notice how there’s your approval at every point? We proceed only when you are satisfied.

Time taken

Typical explainers take a very short time. Most often, you get your video in just 4 to 6 weeks!

Here are a few categories of educational videos you could choose from

Narrative Video

Nothing like a good narration with facts to engage your audience. People love a well-informed educational video and if it is of high quality it also serves to reemphasize your brand image.

Pros of this style of educational videos:

  • Can be of any length
  • Easy to produce
  • Establishes brand authority
  • Can be made into a series
  • Humor can be added

Cons of this style of educational videos:

  • The narrator and script have to be engaging or people can get bored.

Storytelling Video

This style is highly effective if you want to connect to the emotions of the viewers. It is also a great way to entertain them. There may be so many benefits and features of your product you want to educate your audience on. With a storytelling educational you can now explain and engage.

Pros of this style of educational videos:

  • Memorable
  • Engaging
  • Connects to the audience
  • The same characters can be repeated in a series.
  • Educate customers about lesser-known features
  • Can be extended to branding

Cons of this style of educational videos:

  • May take a longer time to create, analogy needs to be well thought out.

How-To Video

Customers usually love this type of educational material. These videos are usually tips and tricks on how to do stuff. They are naturally connected to your business but don’t sell directly. Customers like that they are learning something useful and new. Because these videos are short, they also retain attention.

Pros of this style of educational videos:

  • Directly beneficial to customers
  • Short
  • Professional
  • Can be formal or informal
  • Can be technical
  • Potential for a series

Cons of this style of educational videos:

  • The explanation has to be perfect- adding motion graphics and text animation helps.

Awareness Video

If you want to create awareness about your product and subtly educate the customer about why your product is better, go for this category. These videos could be narrative, or tell a story. They work best when told from a personal point-of-view. This perspective helps the customer connect to the message better.

Pros of this style of educational videos:

  • Immersive
  • Creative
  • Emotional
  • Creates brand loyalty
  • Underlines brand trustworthiness

Cons of this style of educational videos:

  • There is a subtle line between creating awareness and putting others down. The right tone needs to be struck if you don’t want to brag.

Out-of-the-box Video

Well, this not a style per se. It is just videos where we go all out with creativity to create these memorable gems. Anything from the evolution to how-to to awareness can be covered in this style. But what makes it exceptional is the creative treatment.

Pros of this style of educational videos:

  • Lively
  • Memorable
  • Extraordinary
  • Scope to try new things

Cons of this style of educational videos:

  • This high level of creativity usually takes more time and a slightly higher budget.

Need an educational video?Need help with selecting a style? Need more info?

UdhayaEducational Videos