Product Video Production that gets sales
Create short videos with our product video production team to showcase its most important features.
What are Product videos? Why do I need them?
A Product Video helps your customers in visualizing your product. It makes the product real and tangible for them. They are able to imagine how they would interact with it, how it would help them or change their life. It can be an effective marketing tool.
Advantages of Product Video Production
Grab Attention
Get Understood
Explain Yourself
Make Quick Impression
Tell a story
Become a Brand
Reasons for creating Product Videos with Mypromovideos
Product videos need the expertise to understand your product and visualize it right. Often it needs the video-creating company to delve deep into research to understand the product to bring it to life and also to bring all the benefits to life. Mypromovideos truly excels in this arena.
Our product video production team is made of people from diverse backgrounds and this makes it easy for us to understand any concept. We also always begin with the target audience in mind, and our natural empathy helps us in understanding exactly what it is that they need, and how they need it. We also love to research and work hand-in-hand with the clients to get the best video output. Of course, as we have over a decade of experience, we have done many Product videos and this experience helps us improve each time we create a new video.
The Process
Product videos could be stand-alone, or part of a series. But the process is essentially the same. Here’s how it goes:
Stage 1: We ask. You explain. We understand exactly what you need.
Stage 2: We write a script and get your approval
Stage 3: We create a storyboard and get your approval
Stage 4: We get the voiceover recorded and get your approval
Stage 6: We send you the final draft and get your approval
Stage 7: We add music and sound effects… and get your approval
Stage 8: We send you the final video!
Stage 5: We create style frames and get your approval
Yup. Notice how there’s your approval at every point? We proceed only when you are satisfied.
Time taken
Typical Product videos take a very short time. Most often, you get your video in just 4 to 6 weeks!
Here are a few categories of Product videos you could choose from:
Product Visualisation Videos
Sometimes you have the Product idea but creating a proof-of-concept time taking and costly affair. This is where Product Visualization Videos come in. With the support of 3D or even 2D visualization tools, you can bring everything from cutting-edge robotics to factory settings to futuristic scenarios to life.
Pros of this style of Startup videos:
- Aids imagination
- Less costly than creating a proof-of-concept
- Less time taking
- Can set the tone of your brand
- Can be of any length
Cons of this style of Startup videos:
- A lot of research needs to go into the visualization to get the right output.
Character-Based Videos
When you show characters using your products, the viewers connect better. They are able to imagine themselves using the product too and benefitting from it. When they see the character’s struggle, they feel the struggle, when they see the life of the character improve, they put themselves in the shoes of these characters and feel the same.
Pros of this style of Product videos:
- Memorable
- Engaging
- Connects to the audience at an emotional level.
- The same characters can be repeated in a series.
- Can be extended to other branding collaterals
Cons of this style of Product videos:
- The scenario needs to be well planned out and appealing
Explainer Videos
Sometimes Product needs a thorough explanation. You need to expand what they are and why the customer needs them. But such an explanation has to be imaginative and convincing. That’s where explainer videos come in. If done right, they can draw you into the world where your product becomes the central
Pros of this style of Startup videos:
- Understandable
- Short
- Casual
- Relatable
- Slice-of-life
Cons of this style of Startup videos:
- The explanation has to be perfect- adding motion graphics and text animation helps.
Shape-Based Animations
Shape-based Animations look smart, cool, and modern. These videos also work if you are using videos in kiosks or exhibitions. You can make them look intelligent and trendy and combine them with text for some neat typography.
Pros of this style of Startup videos:
- Creative
- Smart
- Attention-grabbing
- Audio not essential
- Versatile
- Short
Cons of this style of Startup videos:
- You can’t go too much into details of the product with this style as you risk losing interest.
Need a Product video? Need help with selecting a style? Need more info?
There are many reasons why you should work with a product video production company. First and foremost, video is a powerful marketing tool that can help you promote your product and brand online. By creating high-quality product videos, you can showcase the features and benefits of your products in a way that engages your audience and helps you stand out from your competitors.
Tell your real brand story
A professional product video production team will have the skills and experience necessary to create compelling content that tells your brand’s story and showcases your products in the best possible light. They will help you through every step of the process, from concept development and scriptwriting to filming and post-production.
Working with a product video production company will also save you time and resources. Creating professional-grade product videos can be a complex and time-consuming process, and it often requires specialized equipment and expertise. By partnering with a team of professionals, you can focus on running your business while they handle the video production process.
Market your videos online
Another benefit of working with a product video production company is that they can help you effectively market your videos online. From social media marketing to ecommerce platforms like Amazon, there are many ways to promote your product videos and reach a wider audience. A skilled team will have a deep understanding of the different channels and strategies available, and they can help you create a marketing plan that aligns with your overall business goals.
Use quality assets for your target audience
Ultimately, working with a product video production company is a great way to ensure that your product videos are of the highest quality and effectively communicate your brand’s message to your target audience. Whether you’re looking to create demo videos, product launches, or social media content, a professional team will be able to help you achieve your objectives and take your product videos to the next level.
A product video can be a highly effective tool for marketing and promoting a product or service. When used effectively, a product video can help to showcase the features and benefits of a product, as well as provide a visual demonstration of how it works.
Here are some tips on how to use a product video to your advantage:
- Start by planning and strategizing your product video. This includes determining your target audience, identifying the key features and benefits of your product, and determining the best format and length for your video.
- Consider hiring a professional video production agency to help you create a high-quality product video. These companies have the expertise and resources to help you bring your vision to life, and can assist with everything from script writing and storyboarding to filming and editing.
- When creating your product video, be sure to highlight the key features and benefits of your product. This will help to differentiate your product from competitors and convince potential customers to make a purchase.
- Use the video to tell a compelling story that engages your audience. This can include highlighting customer testimonials, demonstrating how your product solves a specific problem, or showing how it can be used in different scenarios.
- Promote your product video on social media and other online platforms. This can include sharing it on your company’s website and social media accounts, as well as posting it on ecommerce platforms like Amazon.
- Make sure to track the performance of your product video and analyze the data to see what is working well and what could be improved. This will help you to optimize your marketing strategy and get the best results from your product video.
Overall, using a product video can be a great way to showcase your products and services to potential customers and drive sales. By investing in a high-quality video production and promoting it effectively online, you can reach a wider audience and increase brand awareness for your company.
Video production is a crucial aspect of marketing for companies, particularly in the ecommerce and social media industries. The best practices of product video production involve creating high quality content that effectively communicates the features and benefits of a product to the target audience.
Create a clear brand message
One key aspect of product video production is the process of creating a clear and concise brand message. This involves working with a team of creative professionals to develop a strategy that aligns with the company’s overall branding and marketing efforts. This includes choosing the right tone, style, and visuals to showcase the product in a way that resonates with customers.
Video shooting is crucial
Another important aspect of video production is the process of filming and shooting the video. This involves working with a team of experienced professionals to plan and execute the shoot, ensuring that all necessary equipment and resources are in place to create a high quality video.
Use high-end editing
The editing process is also a crucial part of video production, as it allows companies to fine-tune and refine the content of the video to ensure that it is engaging and effective. This includes adding in graphics, transitions, and other visual elements to enhance the overall impact of the video.
One of the best ways for companies to create great product videos is to learn from the experience of others. For example, Amazon is known for its high-quality product videos that showcase the features and benefits of their products in a clear and concise manner. By studying the techniques used by companies like Amazon, companies can learn from their successes and apply those lessons to their own product video production efforts.
In addition to creating high quality content, it is also important for companies to consider the timing of their video releases. Releasing a video at the right time, such as when a product is first launched or during a key sales period, can help to maximize the impact of the video and drive sales.
Overall, the best practices of product video production involve creating high quality content that effectively communicates the features and benefits of a product to the target audience, developing a clear and concise brand message, and carefully planning and executing the shoot and editing process. By following these best practices, companies can create engaging and effective product videos that drive sales and build brand awareness.