product video production
Increase conversions for your software products.
Our product video production services give your software products the visibility they deserve.
Engage your audience in every style
Product walkthrough videos
Product walkthrough videos provide a comprehensive demonstration of a software or digital product’s features and functionalities. We specialize in creating engaging and informative videos that showcase your software’s unique aspects. Our team works with you to identify key features and benefits, creating a storyboard that effectively communicates to your audience.
Product launch videos
Product launch videos are a powerful way to generate excitement and buzz around a new product. They are an important component of any successful product launch strategy, as they can effectively communicate your product’s key uses to potential customers. Our end-to-end services cover every aspect of the video production process, making it easy for you to create a high-quality product launch video without any hassle.
Product demo videos
Businesses seeking to exhibit their products and services should employ product demo videos as a crucial resource. These videos provide a succinct, comprehensible, and captivating technique for illustrating a product’s distinct characteristics and advantages to potential customers. Rely on us to create outstanding product demo videos that highlight your brand’s products.
Crafting custom videos for startups to large corporations
since 2009.
Let’s take a look at some of our product video work
Know more about product videos
Why does a software product need a video?
Just like e-commerce products, software products need videos to showcase their features and benefits effectively. Videos are a crucial tool for e-commerce, and they can be particularly valuable in promoting software products. They provide a clear and concise overview of your software, making it easier for customers to understand how your product can meet their needs. With decreasing attention spans, videos can help your software stand out and capture people’s attention. By showcasing your software in action through a video, you can create an engaging and memorable experience for your audience. Ultimately, a well-crafted video can make your software more accessible, easier to understand, and more appealing to customers, leading to increased sales and a more successful product launch.
What is the right duration for a product video?
The right duration for your video depends on its purpose, kind, and intended audience. Typically, the best videos are between 1 to 2 minutes in length, but longer videos may be necessary to effectively convey your message. Shorter videos tend to have better engagement rates due to attention span, so it’s important to choose an appropriate length for your budget and audience. Ultimately, the length of your video should be determined by its purpose and audience.
Why is using a product video on your home page a must?
Using a video on your home page is a must because it’s a great way to showcase your product and its benefits to target customers. Not only is it important for e-commerce products, but also for software products. With the help of a production agency, every video can be customized to make your product stand out from the competition. A video on your home page is an effective way to grab the attention of visitors, provide a quick overview of what your product does, and ultimately persuade them to take action. It’s a valuable investment that can improve your conversion rates and help your brand succeed.
What is our product video production process?
We understand that a high-quality video can make all the difference when it comes to showcasing your product’s offerings. That’s why we work with you to create an engaging video that accurately portrays your products and resonates with your target audience. Our video production process follows a step-by-step approach to ensure that your end goals are achieved.
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Discovery & strategy
We start by getting to know your brand, target audience, and end goals through our discovery and strategy phase. By understanding your objectives, we create a strategy that outlines the approach we'll take to bring your product to life in a compelling and visually stunning way. Our videos can help your audience better understand your products, making it easier for them to make purchasing decisions.
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Scriptwriting
Once the strategy is in place, our experienced scriptwriters will craft a compelling script that communicates your key messages and tells your product's story in a way that resonates with your audience. We understand that the end goal of your video is to drive results for your business, and we work to ensure that the script is optimized to achieve that goal. Our videos can serve as explainer videos, helping your audience understand the value and unique features of your product.
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Voiceover
Before we begin animation and design, we'll record the voiceover for your video. We carefully select the perfect voice talent to match your brand and messaging, ensuring that your video has a polished and professional finish. By incorporating a high-quality voiceover, we can create animated videos that capture your audience's attention and keep them engaged from start to finish.
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Storyboarding
Next, our team creates a storyboard that outlines the visuals and narrative of your video. This allows us to visualize the final product and make any necessary revisions before we begin the animation. By creating a storyboard, we can ensure that the video flows seamlessly and captures your message effectively. Storyboards are also a great way to make sure that the video planned is organically aligning with the brand.
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Animation & design
Using cutting-edge animation and design techniques, our team brings your product to life with stunning visuals and engaging animations. We work closely with you throughout this process to ensure that the final product is on-brand and aligned with your vision. Our animated videos can actually help your audience better understand your products and make a connection with your brand.
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Sound design & music
To further enhance the impact of your video, we add custom sound effects and music that complement the visuals and voiceover. We carefully select the perfect music to match your brand and messaging, ensuring that your video has a polished and professional finish. By incorporating high-quality sound design and music, we can create animated videos that not only look great but also sound great.
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Revisions & final delivery
Once we've completed the initial draft of your video, we'll work with you to make any necessary revisions to ensure that the final product meets your expectations. Our animated videos are designed to drive results for your business, and we want to make sure that the final product reflects that. Once you're happy with the final product, we'll deliver the final video in the format of your choice, ready for distribution across all channels.
What our clients say about their video production experience with us
We pride ourselves on delivering high-quality videos that exceed our clients’ expectations. Our videos have earned us recognition from industry experts and satisfied clients who say that we meet their video production needs.
Connect with our awesome team
At our core, we’re all about turning your software product ideas into reality with our expert skills in video creation. Let’s connect and make some amazing video content for your business!
Frequently Asked Questions (FAQ)
Why should you create your video through video production companies?
Firstly, a great product needs to be showcased in the best possible way, and a video production company has the expertise and equipment to do just that. By working with a production company, you can create a video that highlights the key features of your product in a visually appealing way.
Secondly, creating a high-quality video that effectively communicates your message requires a certain level of expertise and experience. A video production agency has a team of professionals with specialized skills in scripting, storyboarding, editing, and post-production. They have the knowledge and tools to create a quality video that captures the attention of your audience and helps to build your brand.
Finally, videos have become a critical tool for businesses to connect with their target audience. A well-produced video can help to increase brand awareness, drive engagement, and ultimately, lead to increased sales. By working with professionals, you can ensure that your video is of the highest quality and effectively conveys your message to your intended audience.
In summary, working with a video production company can help you create a great video that highlights the key benefits of your product, produce a quality video that effectively communicates your message, and create a video ad that increases brand awareness and drives engagement.
Do we need to provide the UI screens to be included in the video, or can you create an abstract video?
While we can certainly create an abstract video without your UI screens, providing them to us will ensure that we have a better representation of your product and can create a video that highlights its unique features. Having access to your UI screens gives our production team and the viewers more clarity on how your product works, which is especially important for explainer or demo videos. Even if you don’t have access to high-quality UI screens, we can recreate them artistically to ensure that the final product is of the highest quality. So, while it’s not necessary to provide UI screens, it certainly helps us create a more effective and visually appealing video for your great product!
Will you recommend the right video style for our software video?
Yes, absolutely. Our team of experts will work with you to recommend the right video style for your software video. Based on your requirements, we may suggest using motion graphics, 3D animation, or any other style which can be an effective way to convey your information in a visually engaging and impactful way.
We’ll also take into consideration your marketing strategy and ensure that the video aligns with your brand’s voice and values. Our goal is to create a video that not only showcases your software but also shows your customers how it can benefit them.
Rest assured, we have the experience and expertise to create a video that highlights the features and benefits of your software without a hitch. Whether you provide us with specific UI screens or not, our production team can recreate them artistically to provide more clarity to the viewers.
Where can I use product videos?
There are many places where you can use them to promote your product and improve engagement with your audience. Here are some examples:
Events: They can be played at trade shows, conferences, and other events to attract attention and generate interest in your product.
Demo: A video can be used to demonstrate how your product works and highlight its key uses.
Apps: You can integrate product videos within your mobile app or use it as an advertisement within other applications.
Website: They can be featured on your website homepage or product page to provide potential customers with an engaging visual representation of your product.
Social media: Social media platforms such as Instagram, Twitter, Facebook, and LinkedIn are great places to share videos and reach a wider audience.
Video streaming services: YouTube, Vimeo, and other video streaming services are popular platforms for hosting and sharing them, allowing you to reach a larger audience.
Sales pitch: They can be used in sales pitches to help close deals and persuade potential customers to buy your product.
Investor presentations: If you are seeking funding or investment for your product, such a video can be a valuable addition to your investor presentations to help communicate your product’s value proposition.
What are the best practices for creating product video content?
Understand your target audience: Before creating any video, it’s important to know your target audience and what they want. This will help you create a video that speaks directly to them and addresses their pain points.
Choose the right video services: Choosing the right video production company or services is crucial in creating a high-quality video. Look for a team with experience in creating the type of video you need, whether it’s an explainer video, a product demo, or a video ad.
Focus on benefits: When making videos, it’s easy to get caught up in the features of your product. However, it’s important to focus on the benefits of your product and how it can solve your customers’ problems.
Use clear and concise messaging: Your videos should be clear and concise, using simple language to explain the benefits of your product. Avoid technical jargon or complex terminology that could confuse your audience.
Showcase your product: While it’s important to focus on the benefits of your product, you also need to showcase your product in action. This helps your audience understand how your product works and how it can benefit them.
Use a storytelling approach: To create a compelling video, consider using a storytelling approach. This can help you connect with your audience on an emotional level and make your product more memorable.
Optimize for different platforms: When creating videos, consider the different platforms where you’ll be sharing them. For example, video ads on social media may require different formatting than a product demo on your website.
Keep it short and engaging: Attention spans are short, so keep your videos short and engaging. Aim for a length of 60-90 seconds to keep your audience engaged and focused on your message.
Include a clear call-to-action: Finally, make sure to include a clear call-to-action at the end of your video. This can be a link to your website, a sign-up form, or a request for a demo. Make it easy for your audience to take the next step with your product.
What are the scenarios when a product needs a video?
- Your product has complex features that are difficult to explain in writing or through static images.
- Your product is unique or innovative and needs to stand out in a crowded market.
- Your product has a high price point that requires a more convincing sales pitch.
- Your target audience prefers visual content over written content.
- Your product has a long sales cycle
- You want to increase brand awareness and create a stronger connection with potential clients.
- You want to showcase customer testimonials or case studies to build trust and credibility.
- You want to demonstrate your product’s benefits and how it can solve your customers’ problems.
- You want to improve your SEO ranking by including video content on your website.
- Your competitors are using videos to promote their products and you want to keep up with the industry trends.
- Your product has multiple use cases
