Corporate Video production vs Commercial Video production

Corporate Video Production Vs Commercial Video Production

Last Updated on March 14, 2024

Estimated reading time: 12 minutes


Are you a conventional thinker, always adhering strictly to the rules and following the beaten path? If that sounds like you, it’s high time to welcome a breath of fresh air and embrace a paradigm shift. When the term “corporate videos” comes to mind, it’s often accompanied by images of dry, technical, and unfortunately uninteresting content. Meanwhile, TV Commercial Videos dazzle and dance, effortlessly captivating our attention with their visually enchanting allure.

But here, right now, in the center of innovation and imagination, we stand poised to shatter this long-held myth.

A tantalizing thought: Imagine a world where the complexities of technology dance gracefully with the artistry of storytelling. Picture ‘boring’ boardrooms morphing into vibrant canvases, painted with the strokes of innovation. Envision the ‘mundane’ corridors of corporate identity blossoming into captivating landscapes of imagination. See the ‘technical’ intricacies, once shrouded in jargon, unveiling themselves as tantalizing tales of ingenuity.

That there my friend we see a wind of change! Are you ready as we stand at the crossroads of potential? Ready to challenge the status quo and embrace the unconventional.

But first, let’s begin with the fundamentals.

Differences between Corporate Videos Vs. Commercial Videos 

  1. Purpose and Audience
  2. Content and Messaging
  3. Length and Format
  4. Call to Action (CTA)
  5. Personalization and Relatability

Corporate and Commercial Videos, while united in their visual medium, embark on divergent paths when it comes to their purpose and intended audiences. These distinctions shape their essence and impact, allowing each to serve unique functions in the realm of video marketing. Let’s delve into the key differences that set these video content types apart:

1. Purpose and Audience

Laser-focused on businesses, decision-makers, and industry professionals, Corporate Videos cater to a B2B landscape. Their primary aim is to educate, inform, and solve industry-specific challenges, making them invaluable tools for showcasing expertise and addressing the needs of a specialized audience. Stepping onto the consumer stage, Commercial Videos take center stage in the B2C arena. Their objective? Creating mass appeal and emotional resonance among everyday consumers. These videos are designed to captivate, entertain, and drive consumer actions, forging connections that transcend mere transactions.

2. Content and Messaging 

Anchored in a foundation of expertise, Corporate Videos delve into in-depth information, industry insights, and problem-solving. They deliver a wealth of knowledge, offering pragmatic solutions to complex challenges that resonate with a business-savvy audience. Characterized by emotion, Commercial Videos build brand recognition through resonant storytelling. Their core focus is on showcasing product benefits and eliciting consumer engagement. By fostering an emotional connection, these videos inspire consumer loyalty and advocacy.

3. Length and Format 

Boasting a longer format, Corporate Videos are vehicles for comprehensive exploration. They shine in conveying informative and educational content, such as product demos and webinars. These videos accommodate a B2B audience’s appetite for in-depth understanding. Embracing brevity, Commercial Videos thrive in succinct communication. They capture attention with engaging and entertaining content, ideal for ads and social media promos. In a world of fleeting attention spans, their concise nature ensures maximum impact.

4. Call to Action (CTA) 

Guided by the spirit of education and information, Corporate Videos prompt viewers to delve deeper. The CTA often encourages further research, consultation, or exploration, nurturing a path to informed decision-making within the B2B realm. Committed to driving immediate results, Commercial Videos wield CTAs that push for action. Whether it’s making a purchase, signing up, or engaging with a brand, these videos leverage emotion to inspire swift consumer responses.

5. Personalization and Relatability

Personalization in Corporate Videos often revolves around tailoring content to specific industries, addressing pain points, and presenting tailored solutions. These videos aim to establish the brand as an industry authority, resonating with professionals seeking specialized insights.Relatability takes the forefront in Commercial Videos, aiming to connect with a diverse consumer base. By highlighting relatable scenarios and emotions, these videos create a sense of familiarity, encouraging consumers to envision how the product or service could fit into their lives.

With a thorough understanding of the distinct characteristics that set corporate and commercial videos apart, we find ourselves at the crossroads of an enticing inquiry: How can we infuse corporate videos with the captivating essence that defines their commercial counterparts? 

This endeavor mirrors our own spirit of experimentation and exploration, as we venture into uncharted territories of creativity. As we embark on this voyage, we seek to harmonize the informative precision of corporate communication with the irresistible charm of commercial engagement, ultimately redefining the art of capturing attention and igniting curiosity.

Navigating New Horizons: Unveiling the Fusion of Commercial Video Production Energy in Corporate Videos

Amidst the curiosity, you may find yourself pondering the course we chart ahead. How, you might ask, can the dynamic essence of commercial videos seamlessly interweave with the realm of corporate storytelling? Allow us to illuminate this concept that unveils the art of infusion.

1. From Static To Dynamic

Imagine, if you will, a corporation deeply entrenched in the technological landscape, specializing in cutting-edge software solutions for businesses. Traditionally, their corporate videos resembled informative walkthroughs: dignified, factual, and laden with technical jargon.

But here, the winds of change blow. Inspired by the captivating allure of commercial videos, the creative minds within the corporation dare to tread a novel path.

The Volvo Trucks video titled “The Epic Split feat. Van Damme” is a remarkable illustration of how a corporate video can successfully incorporate essential commercial elements. In this video, iconic action star Jean-Claude Van Damme performs an astonishing split between two moving Volvo trucks. While showcasing the technical precision and engineering of Volvo trucks, the video also ignites a sense of awe and entertainment, appealing to a broad audience. The breathtaking stunt, combined with Van Damme’s charisma, invokes emotion, creating a memorable and shareable experience. This corporate video masterfully merges informative content with commercial allure, illustrating how dynamic storytelling can captivate and engage viewers while conveying essential brand messages.

2. Breaking the Conventional Path Of StoryTelling

In the not-so-distant past, the term “documentary” might have conjured images of monotonous narrations and sluggish pacing. However, this paradigm is shifting, exemplified by gems like “The Elephant Whisperer,” available on platforms like Netflix.

This documentary isn’t just a recitation of facts; it’s an immersive journey into the lives and emotions of both humans and animals. It’s a symphony of storytelling that resonates with its viewers, capturing their hearts and minds. By delving deep into the narrative, this documentary transcends mere information dissemination. It engages the audience on an emotional level, unveiling the profound connections between the protagonists and the creatures they seek to protect.

Here, we glimpse a trailblazing shift in the landscape of corporate video production. The marketing strategy rulebook is being rewritten, and creative teams are venturing into uncharted territories. They’re crafting narratives that not only educate but also entertain and provoke thought. Just as “The Elephant Whisperer” transforms the conventional documentary into a captivating emotional odyssey, so too can corporate videos undergo a metamorphosis.

3. Provocative Teaser and Igniting Curiosity

Begin your corporate video with a provocative teaser that tantalizes the viewer’s curiosity. Pose questions, present intriguing scenarios, or offer a glimpse of the transformative journey that lies ahead. This approach, reminiscent of the curiosity-inducing openings in commercial videos, entices viewers to continue watching.

Incorporate unexpected twists and revelations within your corporate video. Just as commercial videos surprise and captivate, introduce elements that challenge assumptions, spark intrigue, and keep viewers guessing. This element of surprise sustains engagement and keeps them invested.

Take a look at the 2D Animated Explainer Video by Mypromovideos showcasing Zipstack-Cloud Data Stack for example. It perfectly embodies the concept of a provocative teaser and ignites curiosity in a corporate video. This video starts with a question, “Do you struggle with managing complex data stacks?” This immediately piques the viewer’s interest and invites them to learn more.

As the video progresses, it introduces the challenges and pain points associated with data stack management, resonating with the audience’s potential struggles. Just like a commercial video, the narrative takes an unexpected twist by introducing the solution: Zipstack-Cloud Data Stack. This revelation serves as a “wow” moment that challenges assumptions and provides a solution viewers might not have anticipated.

Throughout the video, the engaging animations and concise messaging keep the audience captivated, much like the allure of commercial videos. By addressing pain points, introducing a solution, and sparking intrigue, this corporate video effectively merges the elements of curiosity and surprise to maintain viewer engagement and convey a compelling message.

4. Interactive Annotations and Pop-ups

Enhance your promotional video with interactive annotations and pop-ups that provide additional context, insights, or links to related content. Offer links to in-depth articles, interactive tools, or case studies that allow them to delve deeper into the subject matter, mirroring the resourceful nature of commercial videos.

5. Captivating Visual Effects

Introduce captivating visual effects that enhance the storytelling experience. Employ animation, motion graphics, and visual enhancements that bring your narrative to life. These effects, reminiscent of the visual spectacle in commercial videos, captivate and intrigue. Elevate the mood and atmosphere of your corporate video through artful color grading. Use colors to evoke emotions and accentuate key moments, adding a touch of visual sophistication akin to the artistic color palettes of commercial videos.

The Wizzki Animated Explainer Video by Mypromovideos is a splendid demonstration of the captivating visual effects that can be employed to enhance a corporate video’s storytelling experience. This video is a perfect illustration of how animation and motion graphics can elevate a narrative and make it more engaging.

From the very start, the video draws viewers in with dynamic animations that showcase the app’s interface and functionality. The characters and scenes come to life through vibrant and fluid animations, holding the audience’s attention and making the content visually appealing.

The use of motion graphics is evident throughout the video, effectively illustrating how the app works and highlighting its key features. The visual transitions between different scenes are seamless and add a professional touch, making the information easy to follow and comprehend.

Additionally, the artful color grading in the video plays a crucial role in setting the mood and atmosphere. The color palette is carefully chosen to evoke positive emotions and convey a sense of energy and innovation. Bright and contrasting colors are used strategically to accentuate important moments and create visual interest.

6. Behind-the-Scenes Insights

Lift the curtain and reveal the faces behind your brand. Offer glimpses of the people, passion, and dedication that drive your corporate endeavors. Showcase the human side of your organization, akin to the relatable figures often found in commercial videos.

Transform employee stories into captivating testimonial videos. Let team members share their personal journeys, challenges, and triumphs within your company. These narratives not only reflect the emotional allure of commercial videos but also emphasize the collaborative spirit of your corporate identity.

You may also like to Read : Corporate video best practices

Do You Need A Professional Corporate Video Production Crew?

Engaging a professional crew is a strategic move, particularly when confronted with projects of substantial scope and complexity. Their mastery of the intricate facets of video production, from lighting and sound to editing and post-production, ensures a seamless execution that culminates in a refined and polished end product. Their technical prowess and equipment proficiency contribute to a production quality that resonates with credibility, leaving an enduring impression of professionalism and competence.

Here are some points to consider when selecting a video production agency that aligns with your thoughts and vision:

  • Portfolio and Expertise: Review the agency’s portfolio to assess the quality, style, and diversity of their previous work. Look for projects that resonate with your vision and demonstrate their ability to create engaging and innovative content.
  • Understanding Your Vision: During initial discussions, ensure that the agency takes the time to listen and understand your goals, ideas, and vision for the corporate video. They should be able to provide insights and suggestions while staying true to your concept.
  • Creative Approach: Discuss their creative process and how they plan to infuse commercial energy into your corporate videos. A great agency should offer unique and inventive ideas that align with your objectives.
  • Collaborative Partnership: Look for an agency that values collaboration and considers your input as an integral part of the creative process. They should be willing to work closely with you to refine concepts and ensure alignment.
  • Technical Proficiency: Ensure the agency has the technical expertise to execute your vision effectively. This includes proficiency in cinematography, editing, animation, and other relevant production techniques.
  • Relevant Experience: If your corporate video requires specific industry knowledge or technical understanding, consider agencies with experience in your field. They’ll be better equipped to communicate complex concepts effectively.
  • Client Reviews and Testimonials: Research client reviews and testimonials to gauge the agency’s reputation, reliability, and professionalism. Positive feedback from previous clients can indicate a track record of delivering on promises.
  • Budget and Transparency: Discuss your budget openly and ensure the agency provides a clear breakdown of costs. A trustworthy agency should be transparent about pricing and any potential additional expenses.
  • Timeline and Deadlines: Clarify the expected timeline for the project and make sure the agency can deliver within your desired timeframe. Punctuality is crucial in the world of video production.
  • Flexibility and Adaptability: Video production projects can evolve, and sometimes adjustments are necessary. Choose an agency that is adaptable and willing to accommodate changes while maintaining the quality of the final product.
  • Communication: Effective communication is key to a successful partnership. Choose an agency that communicates promptly, keeps you updated on the progress, and addresses any concerns or questions you may have.
  • Value-Added Services: In addition to video production, consider agencies that offer additional services like scriptwriting, concept development, and post-production support. These services can enhance the overall quality of your video.
  • Passion and Enthusiasm: Opt for an agency that shows genuine enthusiasm for your project. Their passion for storytelling and creativity can greatly impact the final result.

Remember, finding the right agency might take some time and research, but investing in the right partner can lead to a video that exceeds your expectations and effectively communicates your message.

Conclusion-Embrace Unconventional Thinking

Embrace the fusion of corporate and commercial energies, where the precision of knowledge intertwines with the allure of emotion. Embrace the power to captivate, provoke, and resonate with audiences on a profound level. The myth of uninteresting corporate videos is shattered, replaced by the potential for narratives that dance, inspire, and leave an indelible mark. So, dare to challenge assumptions, unleash your creativity, and let your corporate videos thrive as captivating storytellers in their own right. Welcome to a new era of video communication, where innovation and engagement converge to create something truly extraordinary.

Ready to transform your corporate videos into captivating narratives that engage, inspire, and resonate? Let’s embark on a journey of creativity and innovation together. Contact us today to infuse commercial energy into your corporate storytelling and redefine the way you connect with your audience. Dare to stand out, think out of the box, and captivate with every frame. Your next compelling video awaits.

Picture of Anil Kumar
Anil Kumar
Producing B2B video content is hard. We help technology firms build brands and win more customers through our videos.
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