Last Updated on November 21, 2023
Motion Graphics- smart, sophisticated, fancy, cute and highly engaging. Motion Graphics or MoGraph are widely used by animation firms, especially explainer video studios because they are a great tool for explaining even complex, boring material. Big brands, big GLOBAL brands, in fact, have been using MoGraph successfully to educate, entertain, and entice their audience. I’m sure you are eager to check out exactly how. So shall we get started?
Presenting 16 Awesome examples of how Big Brands use motion graphics!
Hang on to your seatbelts 🙂
A classic example for a motion graphics video. At the time of its launch, it had many of us animation/explainer lovers salivating. Stylish, minimalist, and clear messaging doesn’t get better than this.
2.Lay’s- Lay’s Chipperie
Why does a potato chips company need an explainer video? We don’t know, but we’re glad it was needed because this is just a treat! The visuals are hypnotic and mesmerizing. It’s a treat…wait, did we say that already?
3.Amazon- Amazon Holiday
Here Fulfilment by Amazon is explained like a children’s storybook rhyme. It is not often that the animations and visuals do justice to a creative script. But in this motion graphics video, they all go hand-in-hand… 100%!
4.Uber – Year With Uber
Psychedelic visuals, slick movements, and eye-popping colors- we can imagine the kind of effort that would have gone into making this video. And that’s why this uber -cool video from Uber makes it to our list1! (sorry couldn’t resist the pun).
5.Johnson & Johnson – mHearth
Simple. Graceful. Meaningful. These are some of the words that pop to the mind with this beautiful explainer. The animation is pure and flows, nay glides to create a lovely companion for the voiceover.
‘Replay’ is childlike, but not childish, goes the description and that’s exactly how we feel about the animations as well. The transitions are playful, the energy is upbeat, there is this peppiness to the animations that can be felt throughout.
Minimalistic designs make a great combo with MoGraph. Case in point, this video. It makes effective use of loops and negative spaces to make for entertaining fare.
8.DELL – Human Error
Professional, character-based, smart AND motion graphics. Yep, that’s definitely possible. And this video proves it. There is very little use of color and negative spaces are effectively used. If you are a brand like this and need an explainer for a product, this style is well worth checking out.
9.Nat Geo Wild & Hershey’s Kisses: Mother’s Day
When two beautiful brands combine to make a video, the end result is often something as beautiful. Like the one here. With the additional aww factor of Mother’s day and cute animals, this makes for a heart-warming video.
Wells Fargo created a series of videos to explain its various features. These videos are like tiny snippets, but even in these tiny snippets you can see the brand reflected like a king. The few colors used are striking. The illustrations are awesome. It’s the sort of branding one does not forget soon.
In the current world scenario with social distancing becoming the norm, online classrooms are becoming a part of how schools can connect with their students. But when this video came about, this was still a futuristic concept. Beautiful, youthful illustrations support the seamless transitions to create an effective explainer.
Similar to the Google education video, here Facebook tries to explain a seemingly futuristic concept via effective animations. The design elements are quirky and funny. The video speaks a whole lot without saying a word!
A classic example of motion graphics video…here the shapes are set in movement, the text is animated and the colors used are solid. Eye-catching and creative with a powerful use of spaces, this video shows how to combine creative professionalism with a dash of spunk.
14. Apple – Designed by Apple
Much like the CMO.com, the Apple video uses circles (or dots), straight lines and text, to make for a brilliant video. The colors are monochromatic. What takes this video to the next level is the usage of visual metaphors that accentuate the message.
15.Walmart: Walmart Works
A true labor of love gets reflected in so many ways. This video has numerous elements going for it, the dark lines, the colors, the landscapes, the assets, the transitions, the sheer scope of the locations covered…. Truly mo-graph doesn’t get much better than this example right here.
16. Coca-Cola – Xmas Cards #1
This video is spectacular. It is not often that MoGraph and character expression are brought together but here they are and the end result is WHOA! Add to it 3D, unusual angles, attention to brand colors, and a truckload of extra elements… and you will understand exactly what makes it soooooo alluring.