Last Updated on February 22, 2024
20 Best SaaS Explainer Video Examples for Strategic Inspiration
In today’s fast-paced digital landscape, capturing attention and effectively communicating your product’s value is crucial. Enter the explainer video, a concise and engaging visual story that cuts through the noise and resonates with your target audience. But for SaaS (Software as a Service) companies, where the product itself isn’t a tangible object, explainer videos take on an even greater significance.
What are SaaS Explainer Videos?
SaaS explainer videos are short, animated or live-action films that showcase the benefits and functionalities of your software. They act as virtual salespeople, explaining complex concepts in a clear, digestible way while highlighting the pain points your product solves and the value it delivers.
The Power of Visual Storytelling in SaaS
In the SaaS industry, where features and functionalities can be intricate, visual storytelling becomes a game-changer. Explainer videos leverage the power of animation, motion graphics, and even live-action footage to bring your product to life. They can:
- Demonstrate complex workflows: Show, don’t tell. Visualize how your software works and how it simplifies tasks for users.
- Connect with emotions: Use humor, heartwarming stories, or relatable scenarios to create an emotional connection with viewers.
- Boost brand awareness: Establish your brand identity and personality through engaging visuals and storytelling.
- Drive conversions: Compelling calls to action at the end can encourage viewers to try your free trial, sign up for a demo, or visit your website.
Ready to be inspired?
Explore our curated list of 20 best SaaS explainer video examples. Learn from the masters, discover different styles and approaches, and spark your creativity for your own video masterpiece! Remember, the key lies in understanding your target audience, highlighting the unique value proposition, and crafting a compelling story that resonates deeply.
Stay tuned for the next section, where we’ll delve into the specific examples and unpack their strategic brilliance!
The Top 20 SaaS Explainer Video Examples
1. Calendly: Simple yet Elegant SaaS Explainer Video
Calendly’s explainer video stands as a shining example of how a simple yet elegant Calendly’s explainer video stands as a shining example of how a simple yet elegant animated video can effectively convey the message of a SaaS product. The animation style is meticulously crafted, clean and uncluttered, allowing viewers to focus on the unique features of Calendly without visual overload. The attention to detail is evident in every frame, from the smooth transitions to the carefully chosen color palette, creating a visually engaging and professional experience.
But the video’s true strength lies in its ability to showcase the value proposition of Calendly in a clear and concise way. It effectively demonstrates how the software simplifies meeting scheduling and eliminates the dreaded back-and-forth email exchanges, a common pain point for professionals. This relatable scenario instantly connects with the target audience, driving engagement and understanding.
The success of Calendly’s explainer video highlights the power of simple yet effective engagement strategies in SaaS marketing. By focusing on clear communication, a user-centric approach, and a touch of elegance, you can create a video that resonates with your target audience and drives conversions.
2. Astro Bot: A Stellar Example of Audience Engagement in Best SaaS Explainer Videos
Astro Bot’s explainer video rockets into the category of best SaaS explainer videos by showcasing how a well-crafted narrative can simplify client pain points and communicate value effectively. It boldly takes inspiration from its name, employing smart motion graphics and space references to transport viewers on a futuristic journey where AI effortlessly tackles their inbox woes.
However, the brilliance lies not just in the theme, but in its execution. The deliberate absence of characters keeps the focus laser-sharp on the features and benefits, allowing viewers to immerse themselves in the product’s potential. The upbeat and intriguing voice-over further fuels audience interaction, drawing viewers deeper into the problem-solving odyssey.
This video exemplifies how compelling storytelling can elevate a SaaS offering above the competition. By demonstrating value in a way that’s both engaging and easily digestible, Astro Bot sets a high bar for other SaaS explainer videos. It serves as a valuable case study for businesses looking to bring their products to life through video.
3. RingCentral: A Masterclass in Visual Storytelling for SaaS Explainer Videos
RingCentral’s product video stands as a beacon of inspiration for explainer videos of SaaS companies, demonstrating how to showcase features in a visually stunning and engaging way. The video masterfully utilizes photo-realistic visuals and UI animations, creating a seamless and immersive experience for viewers. By opting for a complete 3D animation technique, they bring the product’s capabilities to life in a dynamic and captivating manner.
But beyond the visual aesthetic, what truly elevates this video is its focus on user-centric storytelling. Instead of simply listing features, the video weaves them into a narrative that resonates with viewers’ needs and aspirations. This approach, combined with the stunning visuals, fosters deep audience engagement and allows viewers to truly envision themselves using the product.
RingCentral’s video also highlights the potential of interactive elements in SaaS explainer videos. While this particular video doesn’t incorporate them directly, it paves the way for exploring interactive features like clickable hotspots, product tours, or quizzes that can further enhance engagement and understanding.
4. Webflow E-commerce: A Stellar Example of Strategic Messaging in SaaS Explainer Video Production
Webflow E-commerce’s brand explainer video shines as a beacon for startups navigating the world of SaaS explainer video production. It masterfully blends stunning visuals with strategic messaging, resulting in a video that not only captivates viewers but also effectively drives them towards action.
The video opens with a futuristic vibe, evident in the vibrant glow effect, sleek design, and dynamic 3D animation. These elements instantly grab attention and set the stage for a modern, innovative product. The smooth transitions, coupled with the clever use of icons and a fresh color palette, further enhance the video’s visual appeal and keep viewers engaged.
But what truly elevates this video is its strategic messaging. By artistically recreating the user interface, the video gives viewers a tangible experience of using the product, fostering a deeper understanding and connection. This approach aligns seamlessly with the target audience, showcasing how Webflow E-commerce empowers startups to build their dreams without technical limitations.
5. SendGrid: A Masterclass in Targeted Value Proposition in SaaS Explainer Videos
SendGrid’s “Next Era of Email Marketing” video stands out as a shining example of effective SaaS explainer videos. Utilizing a vibrant yet simple 2D animation style, the video captivates viewers with its engaging visuals and relatable storyline.
The focus on the marketer’s struggles to deliver emails resonates deeply with the target audience, fostering immediate connection and understanding. By focusing on audience segmentation, the video paints a picture of the marketer’s ideal scenario – their email landing directly in the right inbox. This emotional connection drives engagement and highlights the value proposition of SendGrid’s platform in a clear and impactful way.
The video cleverly avoids overwhelming viewers with technical jargon. Instead, it uses simple language and animation to illustrate how SendGrid simplifies email delivery and streamlines the marketing process. This approach ensures that the core value proposition is accessible to viewers of all technical skill levels, maximizing the video’s reach and impact.
6. Slalom Build: Minimalism Meets Storytelling in a Kickass SaaS Explainer Video
Slalom Build’s animated explainer video exemplifies how “less is more” can pack a punch in the world of SaaS explainer videos. By embracing a minimalist design, they’ve crafted a standout piece that is both visually captivating and effortlessly informative.
The video’s success hinges on a clever interplay of elements. Text and motion graphics dance together, while the strategic use of shapes, particularly triangles, creates a dynamic and visually appealing experience. The elegant and sophisticated blue color palette adds a touch of professionalism, further enhancing the minimalist aesthetic.
But minimalism alone doesn’t guarantee success. What truly elevates this video is its compelling storytelling technique. The slick animation and art seamlessly translate complex information into an easily digestible format. This approach ensures viewers grasp the message while remaining engaged throughout.
7. Dropbox: Where Simplicity and Brand Identity Shine in Best SaaS Explainer Videos
Dropbox’s “Work in Progress” video stands as a testament to the power of simplicity and brand identity in creating exceptional best SaaS explainer videos. This stunning animated piece transcends mere feature showcasing, transforming into a captivating experience that strengthens their online presence and resonates deeply with viewers.
The video’s brilliance lies in its minimalist aesthetic. Breathtaking lighting illuminates the use of lines and shapes, forming a mesmerizing dance that conveys complex ideas in a visually stunning way. The single-color frames and abstract interpretation of “work in progress” add another layer of depth, showcasing how video can be used to create unique brand value and drive engagement.
But beyond the visuals, what truly sets this video apart is its seamless alignment with Dropbox’s brand identity. The video’s inherent simplicity reflects Dropbox’s core values of ease and accessibility, while the abstract representation of “work in progress” resonates with their focus on empowering users to be productive and creative. This synergy creates a powerful connection that strengthens their online presence and resonates deeply with their target audience.
8. Brave Browser: Innovation Meets Visual Flair in Explainer Videos of SaaS Companies
Brave Browser’s explainer video isn’t just another product demo; it’s a testament to the power of innovation in visual aesthetics for explainer videos of SaaS companies. By pushing the boundaries of motion graphics, they’ve created a memorable and engaging piece that effectively communicates their value proposition.
The video’s brilliance lies in its unique blend of 3D animation and a deceptively simple 2D finish. The thin-line and flat-color drawings inject a touch of fun and personality, while the grungy textures and modern color palette add a touch of edge. This unexpected combination creates a visually striking and instantly memorable experience for viewers.
But the innovation goes beyond aesthetics. The video cleverly utilizes engaging voice-over narration, seamlessly weaving together humor and informative content. This approach keeps viewers hooked and ensures they grasp the complex topics of privacy and browsing security in a clear and concise way.
9. Slack: Decluttering Communication with a Killer Explainer Video for Young Startups
Slack’s explainer video isn’t just a product showcase; it’s a masterclass in adaptability for explainer videos of SaaS companies. By using a blend of abstract elements and motion graphics, they’ve crafted a piece that resonates with young, empowered startups while effectively communicating their value proposition.
The video’s strength lies in its clear focus on solving a common pain point: cluttered communication within organizations. The straightforward approach, combined with engaging animation, makes the solution easy to understand and instantly appealing to the target audience. This focus on problem-solving ensures a high ROI for the video, as viewers immediately grasp the value Slack brings to their communication woes.
But what truly elevates this video is its adaptability. The use of abstract elements and motion graphics avoids overly technical language or specific product features. This allows the video to resonate with a wider audience of young startups, regardless of their industry or technical expertise. This adaptability ensures the video’s message remains relevant and impactful, maximizing its reach and potential for conversions.
10. Testbox: Liveliness and Humor Propel This Best Explainer Video
Struggling to generate leads for your SaaS product? Look no further than Testbox’s explainer video, a shining example of best explainer video production in the SaaS world. This video goes beyond mere product explanation, injecting lively entertainment and playful energy to captivate viewers and drive conversions.
The secret sauce lies in the funny and peppy voiceover, perfectly complemented by the engaging characters. These elements breathe life into the product, making it relatable and memorable for viewers. The clever use of the “Textbox” square as a branding element further enhances recognition and reinforces their brand identity.
But the true brilliance lies in the meticulous attention to detail. Every element, from the vibrant color palette to the small, humorous touches, is designed to keep viewers engaged and entertained. This holistic approach ensures the video remains captivating throughout, effectively explaining how Testbox works while simultaneously generating leads.
11.SparkCentral: A Masterclass in Explainer Video Voiceover and Storytelling in Best Explainer Videos
SparkCentral’s in-app messaging product demo video stands as a testament to the power of blending animation, music, and multiple voiceovers in best explainer videos. They’ve crafted a masterpiece that not only showcases their product but also deeply resonates with viewers by following the perfect storytelling pattern of problem, solution, and benefits.
The video opens by clearly outlining the common pain point: frustrating customer experiences. The relatable voiceover immediately connects with viewers, fostering understanding and engagement. This initial problem-framing sets the stage for the compelling solution – SparkCentral’s in-app messaging platform.
But SparkCentral doesn’t stop there. They utilize a strategic mix of 3D elements and a minimalistic user interface. This visually appealing combination not only looks aesthetically premium, but also ensures clarity and focus on the product’s features. The seamless integration of multiple voiceovers further adds depth and personality, highlighting different aspects of the platform and its benefits.
By following the powerful storytelling pattern and masterfully utilizing explainer video voice over, SparkCentral has created a video that is both informative and engaging. Viewers not only understand the product, but they also connect with the solution on an emotional level, seeing how it can improve their customer experience.
12. Jostle: Where Simplicity and Clarity Shine in Best Explainer Videos
Jostle’s explainer video redefines simplicity in the realm of best explainer videos. By showcasing uncomplicated illustrations with abstract figures, they’ve crafted a captivating narrative that effectively communicates their value proposition. This approach ensures clarity and focus, allowing viewers to effortlessly grasp the core message.
The video’s brilliance lies in its deliberate minimalism. Instead of overwhelming viewers with complex visuals or jargon, Jostle utilizes clean lines and abstract figures to represent employees. This allows the explainer video voiceover to take center stage, delivering a clear and concise message about how Jostle enhances both employee engagement and internal communication.
But simplicity doesn’t equate to dullness. Jostle expertly incorporates subtle music and character sound effects to add a touch of personality and keep viewers engaged. These elements enhance the storytelling experience without distracting from the core message.
13. Helcim Commerce: Simplicity and Focus Drive Value Proposition in Best Explainer Videos
Helcim Commerce’s explainer video proves that even a simple approach can create a best explainer video. By utilizing an elegant 3D animation and a laser focus on the benefits it offers, the video packs a punch, showcasing the power of their e-commerce platform.
The key to their success lies in their strategic simplicity. By avoiding visual clutter and complex language, the video ensures viewers effortlessly grasp the core message. The focus remains firmly on the value proposition: empowering e-commerce businesses with everything from payment processing to online sales.
This focus is further amplified by the use of clear and concise voiceover. Each benefit is highlighted and its impact on viewers’ business success is emphasized. This direct approach resonates with the target audience and effectively communicates the value proposition in a way that is both memorable and impactful.
14. Asana: A Masterclass in Visual Storytelling for SaaS Explainer Video
Asana’s explainer video, titled “Doing great things together,” is a shining example of what exceptional explainer video services can achieve. This visual treat motivates and inspires, demonstrating the power of powerful visuals and strategic storytelling.
The video opens with a mesmerizing rainbow-like glow, instantly captivating viewers. Three interconnected circles weave throughout the narrative, visually representing collaboration and connection. The user interface is showcased artistically, featuring simple text and a clean font that reinforces the video’s minimal and inspiring aesthetic.
But what truly sets this video apart is its powerful use of silence. With no voiceover, the message is conveyed purely through visuals and music. This bold choice forces viewers to engage actively, immersing themselves in the story and connecting with the product on an emotional level.
15. VeriFi: Setting the Standard for Modern SaaS Explainer Video Production
VeriFi’s explainer video is a masterclass in modern SaaS explainer video production. It seamlessly blends buttery smooth transitions, a fast-paced voiceover, and eye-catching vector icons and line animations, creating an experience that is both visually stunning and informative.
The video’s success hinges on its meticulous attention to detail. The gorgeous movements and cutting-edge animation not only captivate viewers but also effectively showcase VeriFi’s cutting-edge technology. This approach seamlessly aligns with the video’s core message: revolutionizing workflow management.
But aesthetics alone aren’t enough. The video’s fast-paced voiceover keeps viewers engaged, delivering key information in a clear and concise manner. This ensures viewers grasp the value proposition quickly and effortlessly.
16. Global Graphics GDoc: Bold Colors Captivate in a Retro Explainer Video
Global Graphics GDoc’s explainer video proves that explainer video script examples can be more than just words on a page. They can be a springboard for unleashing creativity and crafting truly unique visuals that resonate with your audience.
This video takes a bold approach with its eye-catching color palette. Vibrant reds, blues, yellows, greens, and blacks dance across the screen, accentuated by thick line animation and comic book-style icons. This unique aesthetic, reminiscent of a retro pop art style, instantly captures attention and sets the video apart from the crowd.
But the visual feast doesn’t stop there. The video seamlessly integrates a relaxed and upbeat soundtrack, creating a fun and enjoyable viewing experience. This playful atmosphere complements the bold visuals and reinforces the video’s overall message: GDoc makes creating documents easy and engaging.
17. Airtable: Seamless Workflows Take Center Stage
Looking for a saas explainer video that showcases the power of your product in action? Look no further than Airtable! Their video excels by immersing viewers directly into the user experience, demonstrating how it simplifies complex workflows, making it a perfect example to try out in 2024.
The video doesn’t waste time with lengthy introductions. It dives straight in, showcasing a marketing team facing challenges managing their workflow. As the narrative unfolds, Airtable’s interface comes alive through animation, seamlessly demonstrating how it streamlines and improves each step of the process. This approach effectively puts the viewers in the shoes of the target audience, allowing them to instantly grasp the value proposition and visualize how Airtable can solve their own pain points.
18. Hotjar Analytics Feedback: Minimalism Meets Memorable in Visually Stunning SaaS Video
Hotjar Analytics Feedback’s explainer video proves that visually stunning SaaS videos can be achieved without relying on overwhelming complexity. Their video shines with a clean and minimalistic style, utilizing line and dot outlines in illustrations for a modern and colorful look.
The brilliance lies in the meticulous attention to detail. Small touches like the animated flame in their logo add personality and reinforce brand recognition. The creative use of a mock UI seamlessly integrates functionality demonstrations without distracting from the overall aesthetic. Even the sound effects, sparingly used, enhance the experience without being intrusive.
This video demonstrates that compelling storytelling doesn’t require an elaborate visual extravaganza. By prioritizing clarity, focusing on impactful details, and utilizing a consistent minimalist style, Hotjar has crafted a memorable video that resonates with viewers.
19. Inbox: Playful Storytelling Captures Attention in Engaging SaaS Explainer
Get ready for a fun and energetic take on the classic SaaS explainer video! Inbox throws the rulebook out the window and delivers a captivating experience that shines with personality and creativity.
The video embraces a minimalist background, ensuring viewers stay focused on the central message. However, it doesn’t sacrifice visual appeal. Vibrant brand colors and likable cartoonish characters infuse the video with charm and personality, instantly grabbing attention and setting the tone for a lighthearted and engaging experience.
But the secret sauce goes beyond just visuals. Inbox leverages the power of sound effects and music to create a dynamic and immersive experience. This deliberate choice, combined with simple yet impactful text, eliminates the need for a traditional voiceover. The result? A fast-paced and engaging narrative that viewers can easily follow and understand.
And the fun doesn’t stop there! This video cleverly presents itself as a series of shorts, allowing for multiple uses across different marketing channels. This versatility offers immense flexibility, enabling you to target specific audiences and highlight different aspects of your product or service.
20. Zipstack: Building a Compelling Story with Motion and Abstraction in a SaaS Explainer Video
Zipstack’s explainer video serves as a prime example of how to build a compelling story within the realm of SaaS explainer videos. They’ve crafted a narrative that resonates with the target audience by following a clear formula: problem, solution, and benefit.
The video opens with a relatable protagonist facing the struggles of data management. This immediately connects with viewers, as they see themselves reflected in the character’s challenges. As the story unfolds, Zipstack emerges as the hero, offering a cloud-based data productivity tool that effortlessly solves the protagonist’s problems.
The key to their success lies in the skillful use of motion graphics and character animation. These elements visually represent the challenges and solutions in a clear and engaging manner, keeping viewers captivated throughout the video. Additionally, the abstract UI used to explain product features and benefits ensures simplicity and avoids overwhelming viewers with technical jargon. This approach effectively demonstrates the product’s value proposition in an easily understandable way.
Why SaaS Explainer Videos Matter
In the fast-paced world of SaaS, capturing attention and effectively communicating value can be a challenge. That’s where explainer videos come in, playing a crucial role in simplifying complex ideas, building trust with potential customers, and ultimately driving growth. Here’s why:
1. Simplifying the Complex: SaaS products often involve intricate features and functionalities. Explainer videos break down these complexities into easily digestible chunks, using visuals, storytelling, and clear language to make them understandable even for non-technical audiences. This empowers potential customers to grasp the value proposition quickly and efficiently.
2. Building Trust and Credibility: A well-crafted explainer video maker acts as a trusted advisor, guiding viewers through the product’s features and benefits. By showcasing real-world applications and addressing common pain points, you build trust and credibility, making viewers more likely to consider your product as a solution.
3. Enhancing Brand Visibility and Engagement: Explainer videos are powerful marketing tools that can reach a wider audience across various channels. They are easily shareable, making them ideal for social media, website landing pages, and even email campaigns. This increased visibility not only expands your reach but also fosters engagement, as viewers actively interact with the content.
4. Boosting Conversions and Sales: By simplifying complex ideas, building trust, and increasing engagement, explainer videos ultimately pave the way for conversions and sales. Viewers who understand your product’s value and trust your brand are more likely to take the next step, whether it’s signing up for a free trial or making a purchase.
Beyond the Basics:
Explainer videos are not just one-size-fits-all solutions. Different styles, from animation and live-action to whiteboard and motion graphics, can cater to diverse audiences and product types. The key is to understand your target audience, their needs, and the unique value proposition of your SaaS product. By tailoring your explainer video to these elements, you can create a powerful tool that resonates with viewers, drives engagement, and ultimately propels your business forward.
Create Your Own SaaS Explainer Video with Our Expertise
Ready to take your SaaS to the next level with a captivating explainer video? MyPromoVideos is here to help you transform complex concepts into engaging narratives that resonate with your audience.
Don’t just explain your product, tell a story. Our team of experts will craft a video that:
- Simplifies complex features: We break down jargon and use visuals to make your product easily understood by everyone.
- Builds trust and credibility: Showcase your expertise and address customer pain points to establish yourself as a thought leader.
- Boosts engagement: Captivate viewers with dynamic animation, compelling storytelling, and strategic calls to action.
- Drives conversions: Increase sign-ups, free trials, and sales by showcasing the true value of your SaaS solution.
Why Choose MyPromoVideos?
- Experience & Expertise: We have a proven track record of creating high-converting explainer videos for SaaS companies.
- Tailored Approach: We understand that each SaaS is unique, and we tailor our videos to fit your specific needs and target audience.
- Full-Service Solution: From scriptwriting and animation to voiceover and sound design, we handle everything for you.
- Measurable Results: Track the impact of your video with our detailed analytics and see how it drives conversions.
Ready to get started?
- Schedule a free consultation: Discuss your vision and goals for your explainer video.
- Receive a custom quote: Get a transparent and competitive price based on your specific needs.
- Start your video production: Sit back and relax while our team brings your vision to life.
Don’t wait any longer to unlock the power of explainer videos for your SaaS. Contact MyPromoVideos today and let us create a video that helps you captivate, convert, and grow!