Educational Videos. Have you noticed how more and more companies are talking about it? Why are Educational videos gaining more and more momentum? And…what are Educational videos anyway?
Educational videos are videos that are created from the point-of-view of customer education. So basically, you take your area of expertise and create videos around it to educate the customer. So if you run a restaurant, you could share recipes, if you are a dentist your educational videos could be around dentistry, if you are a bank you could teach your customers ways to be more prudent with their money, etc.
How do these educational videos help you? Well, let’s see…
- They establish you as an authority in your field.
- Because you share knowledge, people like your brand- you are concerned, you want to share, you are helping them improve, etc are all signals you are giving off with these videos.
- As it is useful content, people are likely to share your videos with others.
- If these educational videos are of good quality as well, they may serve to install your brand in the minds of the viewer and improve recall.
- Educational videos, like all video content, can improve your SEO rankings.
And I’m sure there are lots more benefits as well… but you get the idea! Now, if you are still curious about how to make educational videos that work for your brand, let us look at some exceptional examples. Not only have these brands created educational videos, but they have also managed to use animation to their advantage. Let’s take a look, shall we?
Student Loans Explained In Under 2 Minutes By Mint.com
This video works because it appeals to its target market. It is an animated educational video and hence, it immediately connects to the younger crowd. The video is around an important subject.
How To Choose a Trailer by Canadian Tire
An educational video need not always be directly related to your product, and this video is a very good example of this. A company that is about tire can easily render advice on choosing a trailer, and this can mean better business, no rocket science there, right?
What’s the Cost of Buying a New Car vs Used Car?
As the other animated educational videos above, this video too, takes the approach of educating the customer on something that is valuable to them and then indirectly imprinting the brand in their mind. The use of graphs adds to make the message easy.
Meditation | Getting Started by Headspace
An educational video on meditation? Sound helpful. And it is. Headspace uses cute, sprightly animation to make its message stand out and engage the audience. They create a video that is informative and yet it doesn’t compromise on the product itself.
What are Different Types of Mutual Funds- Equity, Debt & Hybrid by ETMONEY
Yup, this animated educational video is from our own kitty. It simplifies the complex subject into a digestible form. The voiceover is clear and the clear visuals only enhance this. The use of brand colors serves to subtly reinforce branding.
“How to Wear a Coach Scarf” by Coach
When you set out to create an educational video, you can do it on ANY business, it need not be limited to financial services. And the stylish video educating viewers on how to wear a scarf is a brilliant example of the same.
Time to open up your horizons, share a little, care a little. Your educational videos can only mean good news for your business if done right.