What are some great examples of explainer video scripts?

What are some great examples of explainer video scripts

Last Updated on July 31, 2023

Estimated reading time: 14 minutes

Explainer video scripts are written narratives or voice-over script for animated videos that aim to explain a product, service, concept, or idea in a clear, concise, and engaging manner. These scripts serve as the foundation for creating compelling explainer videos that effectively communicate complex information to a target audience.

By blending storytelling, visuals, and persuasive language, explainer video scripts have the power to captivate audiences, simplify intricate concepts, and leave a lasting impression. In this article, we will delve into the significance of explainer video scripts and discover great examples that successfully convey complex ideas, showcase products or services, and set new standards for compelling communication in the world of animated explainer videos

Why Explainer Video Script Matters?

  1. Importance of a Well-Crafted Script
  2. Impact on Audience Engagement and Conversion Rates

The success of an explainer video heavily relies on the quality of its script. A well-crafted explainer video script holds immense importance as it serves as the blueprint for the entire video production process.

Importance of a Well-Crafted Script 

A well-written script lays the foundation for a compelling and coherent explainer video. It acts as a roadmap, guiding the visual and auditory elements to seamlessly convey the intended message. A clear and concise script ensures that the video communicates the core ideas effectively, leaving no room for confusion or misunderstanding.

Impact on Audience Engagement and Conversion Rates

An engaging script has a direct impact on audience engagement and retention. A well-crafted narrative, coupled with captivating visuals, keeps viewers hooked from start to finish. When viewers are engaged, they are more likely to watch the video in its entirety, increasing the chances of influencing their decision-making process. Consequently, a compelling script can significantly boost conversion rates and achieve the desired objectives of the explainer video.

Explainer Video Script Examples 

  1. 60-Second Explainer Video Script Example 
  2. B2B Explainer Video Script Example 
  3. Example for a 30-Second Animated Explainer

To better understand the impact of well-crafted explainer video scripts, let’s explore some noteworthy examples that have effectively captured audiences’ attention and conveyed their messages concisely.

60-Second Explainer Video Script Example 

Introduction: [Engaging Animation] Welcome to the future of healthcare with Vital Beats!

Problem Identification: [Narrator] In the bustling world of healthcare, hospitals face challenges in combining vast amounts of patient data from various sources.

Solution Presentation: [Narrator] Enter Vital Beats, a cutting-edge software platform that seamlessly integrates wearable devices, health records, medical devices, and patient-generated data.

Benefits and Features: [Visual Showcase] Powered by Artificial Intelligence, Vital Beats generates predictions and alerts, providing healthcare professionals with valuable insights for timely interventions and personalized care.

Call to Action: [Narrator] Embrace the revolution in healthcare with Vital Beats. Join us in transforming patient outcomes and advancing medical practices. Experience the power of data-driven healthcare today!

This 60-second explainer video script for Vital Beats showcases the platform’s potential to revolutionize healthcare through data integration and AI-driven predictions. With clear messaging and engaging visuals, the script effectively communicates the product’s value proposition and encourages viewers to explore the transformative capabilities of Vital Beats.

B2B Explainer Video Script Example 

Introduction: [Engaging Animation] Welcome to the world of seamless data integration with Zipstack!

Problem Identification: [Narrator] In the fast-paced B2B landscape, businesses struggle with data fragmentation and siloed systems, hindering their ability to harness the true potential of their data.

Solution Presentation: [Narrator] Say hello to Zipstack, the all-in-one Cloud Data Stack designed to streamline your data operations.

Benefits and Features: [Visual Showcase] With integrated Connectors, Zipstack effortlessly pulls data from various sources. Its Lakehouse architecture ensures data accessibility and real-time querying. The in-place federated querying engine simplifies data access across platforms, while transformation and orchestration engines optimize data workflows. Robust security features safeguard your sensitive information, ensuring compliance and peace of mind.

Call to Action: [Narrator] Take your data operations to new heights with Zipstack. Embrace the power of a unified Cloud Data Stack and revolutionize your business intelligence. Experience the simplicity and efficiency of Zipstack today!

This B2B explainer video script for Zipstack effectively presents the platform’s capabilities in addressing data challenges faced by businesses. Through a clear and concise narrative, the script highlights the benefits of Zipstack’s comprehensive features, inviting viewers to explore how the Cloud Data Stack can revolutionize their data operations and drive business success.

Example for a 30-Second Animated Explainer

Introduction: [Engaging Animation] Welcome to Smartowner, your trusted partner for smart real estate investments!

Problem Identification: [Narrator] In today’s fast-paced world, finding lucrative real estate investment opportunities can be challenging and time-consuming.

Solution Presentation: [Narrator] Enter Smartowner, a cutting-edge platform that simplifies real estate investments like never before.

Benefits and Features: [Visual Showcase] Smartowner provides exclusive access to carefully vetted real estate projects with high growth potential. Through fractional ownership, you can invest in premium properties with minimal capital. The platform offers transparent reporting and expert insights, empowering you to make informed investment decisions.

Call to Action: [Narrator] Take charge of your investment journey with Smartowner. Join us today and unlock the power of smart real estate investments. Embrace a future of financial growth with Smartowner!

This 30-second animated explainer video script for Smartowner effectively introduces the platform’s value proposition to potential investors. By highlighting the problem of finding profitable real estate opportunities and presenting Smartowner as the ultimate solution, the script entices viewers to explore the benefits of fractional ownership and expert insights, encouraging them to make smart investment decisions through the platform.

Explainer Video Script Ideas with Examples

  1. The “Problem – Solution” Format
  2. The “Identify – Benefits” Format 
  3. Real-Life Story Narration
  4. Visual Transitions with No Voiceover
  5. Quick Cuts with Text-Based Messaging
  6. Illustrating a Customer Journey
  7. Putting Emphasis on the Problem
  8. Incorporating a Funky Character
  9. Creating a Feel-Good Brand Story
  10. Live Action Lite with Animation
  11. Using Analogies to Simplify Concepts

Looking for creative ways to structure your explainer video script? Here are some ideas with examples to inspire your next project:

The “Problem – Solution” Format 

This “Problem – Solution” format for Netcore Solutions‘ explainer video begins by introducing the problem faced by Sam, a growth marketer, struggling with complex marketing data and making informed decisions. The script then presents Netcore Solutions as the solution, showcasing how its AI-powered platform “RAMAN” empowers marketers like Sam to drive personalized and efficient marketing campaigns, resulting in improved performance and ROI. By featuring a relatable scenario and offering a call to action, the video encourages the audience to explore the benefits of AI-powered marketing with Netcore Solutions.

The “Identify – Benefits” Format 

The “Identify – Benefits” format focuses on identifying a specific need and presenting the benefits of the solution. In this example, the video identifies the challenge faced by educational institutions in managing laboratory sessions efficiently. The script introduces Neo Colab, an edtech platform that offers virtual computer laboratories. The video then showcases the benefits of Neo Colab, such as automation and management of laboratory sessions, making it a valuable resource for educators and students.

Real-Life Story Narration 

This real-life story narration for AutoDice’s explainer video focuses on Jack’s car buying journey, highlighting the struggles he faces with traditional car dealerships. The script introduces AutoDice as the solution, showcasing how its features and user-friendly interface enable Jack and other car buyers to easily find and purchase their ideal cars without the usual stress and hassle. By featuring a relatable real-life story and offering a call to action, the video encourages the audience to explore the innovative car buying platform and enjoy a simplified car purchasing experience.

Visual Transitions with No Voiceover

In this example, the video relies on visual transitions and animations to convey the product’s features and benefits. The script showcases Netsfere’s secure enterprise messaging service, highlighting its key features like privacy, reliability, and centralized management. Instead of using a voiceover, the visuals and text-based messaging effectively communicate the product’s value and capabilities.

Quick Cuts with Text-Based Messaging 

This video utilizes quick cuts and text-based messaging to dynamically showcase the product launch of ETMoney’s fixed deposit offering. The script emphasizes key features and benefits through concise text messages that appear in quick succession. This format keeps the audience engaged and informed about the product’s value proposition within a short time.

Illustrating a Customer Journey 

This “Illustrating a Customer Journey” format for Uniserve’s explainer video vividly showcases how businesses utilize Uniserve’s solutions to act on insights from Big Data. The script takes the audience through the process of gathering and analyzing data, emphasizing how Uniserve empowers businesses to make data-driven decisions and achieve improved performance and outcomes. By featuring a compelling customer journey and offering a call to action, the video encourages the audience to explore the potential of data analytics with Uniserve.

Putting Emphasis on the Problem

This “Putting Emphasis on the Problem” format for Integra Balance’s explainer video effectively highlights the challenges businesses face while managing accounting tasks using multiple software. The script then introduces Integra Balance as the comprehensive solution, emphasizing how it streamlines financial management by offering an all-in-one unified platform and personalized account management. By featuring relatable struggles and offering a call to action, the video encourages the audience to explore the benefits of Integra Balance for their accounting needs.

Incorporating a Funky Character

This “Incorporating a Funky Character” format for TurtleMint’s explainer video introduces the playful and friendly character “TurtleMint” as the insurance guide. The script showcases how TurtleMint makes the insurance selection process engaging and approachable for users by offering quirky guidance and making the journey fun. By featuring the funky character and offering a call to action, the video encourages the audience to rely on TurtleMint’s assistance in choosing the right insurance policy with confidence and ease.

Creating a Feel-Good Brand Story 

This “Creating a Feel-Good Brand Story” format for State Bank of India’s explainer video tells a heartwarming tale of the bank’s efforts towards sustainability and making a positive impact on society. The script showcases various initiatives undertaken by SBI, such as promoting green practices, empowering rural communities, and caring for the environment. By presenting a feel-good brand story and offering a call to action, the video encourages the audience to join SBI in their journey towards sustainability and contribute to a greener and better world.

Also read:- 40 Best explainer video examples to get inspired – From top brands of 2023

Live Action Lite with Animation 

This “Live Action Lite with Animation” format for Vserv’s explainer video skillfully blends live-action footage of consumers with animated graphics to highlight the significance of transforming data into actionable smart data for marketers. The script showcases how Vserv’s data intelligence empowers marketers to deliver personalized and impactful offers through mobile advertising. By featuring a compelling blend of live-action and animation and offering a call to action, the video encourages the audience to explore the potential of Vserv’s data-driven approach to enhance their marketing strategies.

Using Analogies to Simplify Concepts

This “Using Analogies to Simplify Concepts” format for AlmaMapper’s explainer cum concept video creatively employs animated analogies to simplify the complexities of the Edu-Tech landscape. The script emphasizes how AlmaMapper serves as a guiding compass, offering personalized assistance and connecting students with valuable educational resources. By incorporating relatable analogies and offering a call to action, the video encourages the audience to embark on their educational journey with AlmaMapper, where learning and technology converge for a brighter future.

Explainer Video Script Template: Do they help?

  1. Benefits of Using a Script Template 
  2. How to Leverage a Script Template Effectively

Explainer video script templates offer valuable assistance in streamlining the writing process and ensuring a well-structured narrative. However, crafting an effective explainer video script can be a daunting task, especially for those new to the process. 

Benefits of Using a Script Template 

Using a script template brings several benefits to the table. Firstly, it provides a clear framework, ensuring that essential elements like problem identification, solution presentation, and call to action are included. Secondly, templates save time and effort by offering a pre-designed structure that can be adapted to suit the specific message and brand. Lastly, templates enhance consistency across videos, maintaining a unified voice and style.

How to Leverage a Script Template Effectively

To make the most of a script template, one must customize it to align with the unique brand personality and target audience. Incorporate brand-specific language, tone, and visuals to make the script feel authentic. Moreover, be flexible in adapting the template to suit the specific message and desired video length. While templates offer guidance, infusing creativity and originality will elevate the final script, ensuring it stands out and resonates with the intended viewers.

Cheatsheet to Explainer Video Script Writing 

  1. Crafting an Engaging Hook 
  2. Developing a Clear Problem Statement
  3. Presenting the Solution with Clarity
  4. Showcasing the Value Proposition 
  5. Implementing a Strong Call to Action
  6. Keeping the Script Concise and Impactful

Crafting an effective explainer video script requires a strategic approach that combines storytelling, persuasion, and clarity. This cheatsheet outlines key elements essential for a successful script:

Crafting an Engaging Hook 

The hook is the first few seconds of the video that grabs the viewers’ attention and entices them to keep watching. It can be in the form of an intriguing question, a relatable scenario, or an attention-grabbing visual.

Developing a Clear Problem Statement 

Identify the pain points or challenges faced by the target audience. Clearly articulate the problem to resonate with viewers and make them feel understood.

Presenting the Solution with Clarity 

Explain the product, service, or concept being offered as the solution to the identified problem. Use simple language and visuals to make the solution easily understandable.

Showcasing the Value Proposition

Highlight the unique selling points and benefits of the solution. Clearly communicate how it addresses the audience’s needs and improves their lives.

Implementing a Strong Call to Action

Encourage viewers to take action after watching the video. Whether it’s visiting a website, subscribing to a newsletter, or making a purchase, a clear and persuasive call to action is vital for driving desired outcomes.

Keeping the Script Concise and Impactful

Maintain a concise and focused script to keep the audience engaged throughout the video. Avoid unnecessary details and prioritize impactful messaging to deliver the core message effectively.

Explainer Video Scriptwriting FAQ

  1. How long should my script be? 
  2. How long does it take to write a script?
  3. What does it cost to write a script for an animated explainer video?

Curious about writing an effective explainer video script? Here are some frequently asked questions to guide you:

How long should my script be?

The ideal script length depends on the video’s purpose and platform. For most explainer videos, keeping the script between 60 to 90 seconds is recommended. This ensures a concise and engaging message that holds the viewers’ attention.

How long does it take to write a script?

The time required to write a script can vary based on complexity, research, and revisions. Generally, it takes around 1 to 3 days to draft a 60-second script. However, this can be longer for more intricate topics or shorter for straightforward messages.

What does it cost to write a script for an animated explainer video?

The cost of scriptwriting for an animated explainer video depends on multiple factors such as the video’s length, complexity, and the expertise of the scriptwriter. On average, professional scriptwriting services can range from $200 to $500 per minute of video content.

Want to See Expertly Crafted Explainer Video Script Samples? 

  1. Get Your Script Written by Mypromovideos 
  2. Mypromovideos Explainer Video Demo Reel
  3. Client Success Stories and Testimonials

If you’re seeking inspiration for your explainer video script, look no further! Mypromovideos offers a treasure trove of expertly crafted examples to elevate your brand messaging and captivate your audience.

Get Your Script Written by Mypromovideos 

With a team of skilled scriptwriters, Mypromovideos specializes in creating compelling narratives tailored to your specific needs. From creative hooks to persuasive calls to action, their scripts are designed to leave a lasting impact on your viewers.

Mypromovideos Explainer Video Demo Reel 

Experience the magic of Mypromovideos’ work through their captivating demo reel. Witness how they have successfully transformed complex concepts into engaging animated explainer videos that resonate with audiences across various industries.

Client Success Stories and Testimonials

Don’t just take our word for it! Discover firsthand accounts of client success stories and testimonials. Hear from satisfied customers who have witnessed the transformation of their ideas into powerful visual stories through Mypromovideos’ scriptwriting expertise.

Get an Animated Explainer Video for Your Business 

  1. Benefits of Animated Explainer Videos from Mypromovideos 
  2. The Mypromovideos Animation Process

Are you ready to take your business to new heights with a captivating animated explainer video? Mypromovideos is here to bring your brand story to life with their top-notch animation services.

Benefits of Animated Explainer Videos from Mypromovideos 

Partnering with Mypromovideos for your animated explainer video offers an array of benefits. Firstly, their team of skilled animators and scriptwriters ensures a visually stunning and engaging video that captures your audience’s attention. Secondly, animated explainer videos are highly versatile and can simplify complex ideas, making them ideal for educating, marketing, and driving conversions. Moreover, these videos can enhance your brand’s online presence and boost search engine rankings, leading to increased visibility and potential customer reach.

Also read:- 7 Benefits Of Explainer VideosWhy as a marketer you should be using animated explainer videos on your website?

The Mypromovideos Animation Process

From ideation to final product, Mypromovideos employs a seamless animation process. Collaborating closely with clients, they understand their unique requirements and vision. With a focus on creativity, storytelling, and captivating visuals, the team crafts a script and storyboard that align with the brand message. The animation process includes meticulous attention to detail, transforming ideas into vibrant and compelling videos. The final product is a professionally crafted explainer video that leaves a lasting impression on your audience.

Elevate your brand’s storytelling and engage your audience like never before with an animated explainer video from Mypromovideos. Witness the transformative power of their animation expertise and let your brand shine on various platforms, making a lasting impact on your target market.

Anil Kumar
Anil Kumar
Producing B2B video content is hard. We help technology firms build brands and win more customers through our videos.

Award-Winning full-service video production company. 

We’re dedicated to bringing your video ideas to life with our expertise. Get in touch with us to create an amazing video for your business.

Mypromovideos Team
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