Last Updated on March 25, 2024
Article Contents
Explainer videos have become a powerful tool for businesses to communicate complex ideas in a clear and concise way. With the increasing adoption of artificial intelligence (AI) across various industries, the need for AI explainer videos has become even more crucial.
AI, by its nature, can be a complex and technical subject for many audiences. Explainer videos can bridge this gap by simplifying these concepts and making them understandable for a broader audience. They can showcase the potential of AI applications, address common concerns, and ultimately drive user adoption.
Incorporating AI into your explainer video creation process can further enhance its effectiveness. AI-powered tools can help with tasks like scriptwriting, animation, and even voice-over generation, leading to better explainer videos in less time.
Whether you’re a seasoned marketer or just starting out, creating engaging AI explainer videos AI can be a valuable asset in your communication strategy. This guide will provide you with the essential steps and 2024 examples to help you craft compelling content that resonates with your audience.
How to Create AI Explainer Videos?
Crafting impactful AI explainer videos requires careful planning and execution. Here’s a breakdown of the key steps involved:
Understand the role of AI in video creation
AI is transforming the video creation landscape. Explore tools like AI-powered scriptwriting to generate compelling narratives, animation software that leverages machine learning for faster production, and even text-to-speech synthesis for creating realistic voice-overs. Understanding these capabilities will help you integrate AI seamlessly into your workflow.
Use Tools and platforms for AI-driven video production
Numerous platforms offer AI-powered video creation functionalities. Research and choose tools that align with your specific needs and budget. Popular options include Synthesia, InVideo, and Lumen5. These platforms provide user-friendly interfaces, extensive media libraries, and AI-assisted features to streamline video production.
Understanding these functionalities is crucial for utilizing how to create videos using AI effectively.
Step-by-step guide to creating an AI explainer video
Here’s a breakdown of the key steps involved in creating a explainer video that is impactful and inspiring.
Define your message and target audience
Start by clearly outlining the key message you want to convey in your AI explainer video. Who is your target audience? Understanding their needs, knowledge level, and preferred communication style is crucial for how to make an explainer video that resonates with them.
Choose an AI-powered video creation tool
Several platforms leverage AI to simplify video creation. Explore options like InVideo, Synthesia, or Lumen5, which offer features like scriptwriting assistance, AI-powered animation, and royalty-free music libraries. These tools can significantly accelerate your workflow.
Customize visuals and messaging
While explainer video making software can provide a starting point, personalize the script and visuals to reflect your brand identity and resonate with your target audience. Use engaging visuals like animations, infographics, and real-life footage to illustrate your points effectively. Remember, your explainer video should be unique and memorable for your viewers.
Incorporate personalization and interactivity
Consider adding elements that personalize the viewing experience, such as addressing viewers by name or location. Interactive elements like quizzes, polls, or clickable hotspots can further boost engagement and encourage viewers to actively participate.
Finalize and export the AI-generated video
Once you’re satisfied with your video, ensure high-quality audio and visuals, and add a clear call to action that prompts viewers to take the desired action. Finally, export your video in the appropriate format for your chosen distribution channels.
Ready to create a compelling AI explainer video that engages your audience and drives results?
Mypromovideos offers professional video production services, including AI-powered tools and expert guidance to help you craft impactful explainer videos that resonate with your target audience. Contact us today to discuss your project and learn how we can help you leverage the power of AI to achieve your video marketing goals.
15 Inspiring AI Explainer Video Examples
Looking for explainer video examples to spark your creativity and guide your own video creation journey? Look no further! We’ve compiled a list of 15 diverse and impactful AI-powered explainer videos that showcase the versatility and effectiveness of this approach. These examples will demonstrate the potential of AI to captivate audiences and deliver your message in a clear, engaging, and memorable manner.
1. Clarifai: One of the best AI Explainer Video on Business Insights
Clarifai, a platform empowering businesses with valuable insights from photos, videos, or text, stands out for its user-centric design. Their explainer video exemplifies this beautifully. It utilizes a vibrant color palette, not just for aesthetics, but to effectively engage viewers and illustrate key concepts. If color were the sole judging factor, this video would undoubtedly be a frontrunner.
2. Clever Devices: Simplifying Everyday Challenges with Technology
Clever Devices leverages the power of technology to create innovative solutions for everyday challenges. Their explainer video example showcases how to effectively engage viewers in a short span. The video utilizes captivating visuals, including attractively tall characters and a colorful backdrop, that seamlessly complement the voiceover and music. In just 50 seconds, the video delivers a clear message, using the relatable context of the coronavirus pandemic to showcase the potential of their solutions. This heartwarming and visually stunning video demonstrates the power of clever animation in crafting impactful explainer content.
3. DNS Filter: Protecting Your Digital World with Confidence
DNS Filter empowers users to navigate the online world with confidence by providing robust cyber threat protection. Their explainer video is a prime example of how to effectively translate complex concepts into engaging and entertaining content. While the use of blue-hued avatars might raise eyebrows initially, the video seamlessly integrates them into the narrative, creating a natural and visually captivating experience. This video stands out as one of the best explainer videos for its ability to simplify complex cybersecurity concepts through high-caliber visuals and a spot-on script that feels expertly crafted. It effectively demonstrates the power of creative storytelling in conveying technical information to a broader audience.
4. Acuity 3D: Leveraging AI for Data-Driven Sales Decisions
Acuity 3D showcases the power of AI in transforming complex sales data into actionable insights. Their explainer video is a masterclass in visual storytelling, utilizing top-tier animation and eye-catching color palettes to captivate viewers. The video seamlessly blends motion graphics with a pleasant AI voiceover and uplifting music, creating a truly visually appealing experience. This explainer video stands out for its exceptional visual aesthetics, demonstrating how animation can effectively translate scientific concepts into an engaging narrative for sales professionals. It’s a testament to the power of visual appeal in strengthening an explainer video’s online presence and leaving a lasting impression on viewers.
5. Resolute AI: Simplifying Complex Science with Innovation and Clarity
Resolute AI exemplifies the power of innovation and storytelling techniques in translating complex scientific concepts into easily digestible content. Their explainer video, clocking in at under a minute, effectively utilizes 3D design and simple explanations to engage viewers and leave a lasting impression. The video demonstrates the importance of adaptability in crafting explainer videos. By tailoring the content to the target audience’s knowledge level and attention span, Resolute AI successfully delivers a high-quality video that doesn’t fall short in clarity or engagement.
6. Builder.ai: Where Elegance Meets Efficiency
Builder.ai sets a high bar for AI explainer videos with its elegant and visually stunning approach. The video seamlessly blends captivating visuals with a warm and welcoming voiceover, creating a hypnotic and engaging experience. By strategically incorporating a named voiceover (Natasha) and focusing on excellent customer care through its tone and visuals, Builder.ai demonstrates the power of audience segmentation in crafting impactful explainer content. This video exemplifies how even complex AI concepts can be communicated effectively through a combination of visual dynamics and a well-crafted narrative.
7. Honest Gorilla: The Power of Brevity in AI Explainer Videos
Honest Gorilla proves that explainer video length doesn’t have to compromise effectiveness. Their 30-second video packs a punch, utilizing stunning visuals with a vibrant color palette and captivating visual dynamics to grab attention and effectively market their brand. This video demonstrates the power of audience segmentation and a clear call to action, leaving viewers wanting to learn more. Honest Gorilla serves as an inspiration for creating concise yet impactful explainer content that resonates with your target audience.
8. DoWork.ai: Infusing Energy and Emotion into AI Explainer Videos
DoWork.ai demonstrates the power of narrative precision in crafting engaging AI explainer videos. Their video utilizes a summery aesthetic with bright colors, uplifting music, and a friendly voiceover to create an emotionally-charged and curiosity-sparking experience. This video highlights the importance of going beyond simply delivering information. By infusing the narrative with personality and emotional connection, DoWork.ai creates a memorable and impactful explainer video that resonates with viewers.
9. Auris AI: A Formula for Success in B2B Explainer Videos
Auris AI exemplifies a winning formula for creating impactful B2B explainer videos. Their video effectively addresses the pain points of content creators, their target audience, and showcases how their product provides a solution that converts potential customers. This video highlights the importance of narrative precision in crafting a compelling story that resonates with viewers. Additionally, incorporating interactive features can further enhance engagement and encourage viewers to explore the product’s offerings.
Auris AI demonstrates the power of strategic video marketing in the B2B space, and their explainer video serves as a valuable resource for businesses looking to leverage AI tools and storytelling techniques to achieve their marketing goals.
10. Level.ai: Striking the Balance with Minimalist Explainer Videos
Level.ai demonstrates the power of minimalism in crafting effective AI explainer videos. Their video utilizes expert animation with a balanced design, avoiding both excessive and insufficient visuals. This approach allows viewers to focus on the core message and gain a clear understanding of how the AI tool can benefit their businesses.
11. Go Charlie: A Fusion of Color, Music, and Storytelling
Go Charlie sets the bar high for explainer video examples with its trendy and engaging approach. The video seamlessly blends complementary colors, funky music, and a captivating voiceover to create a rockstar experience for viewers. This video highlights the importance of understanding your target audience’s preferences and incorporating elements that resonate with their current trends.
12. Copilot AI: Building Credibility and Clarity with AI Explainer Videos
Copilot AI demonstrates the power of AI explainer videos in establishing credibility and clarity. Their video utilizes a straightforward script, coupled with engaging animation, music, and sound effects, to effectively explain their AI-powered services. This approach instills trust and confidence in viewers, leaving a lasting impression of the product’s capabilities.
13. Skan AI: Transforming Complexity into Clarity with Stunning Explainer Videos
Skan AI stands out among the best explainer videos by seamlessly blending complementary music, sound effects, and an intelligent script with engrossing visuals. Their video effectively translates complex concepts into easily digestible audio-visuals, a hallmark of successful explainer content. This approach ensures viewers grasp the core message effortlessly, leaving a lasting impression.
14. Ascent: Simplifying Compliance with Visually Captivating Explainer Videos
Ascent goes beyond simply explaining regulatory compliance; they engage and inspire viewers with their stunning explainer video. The video utilizes brilliant blue and green tones, coupled with seamless transitions and a remarkably blended voiceover and script, to create a visually captivating experience. This approach effectively simplifies complex information, making it easier for viewers to understand and retain key points.
15. Stuck AI: Transforming Data into Actionable Insights with Engaging Explainer Videos
Mypromovideos, a leading explainer video company in India, showcases its expertise with this captivating video for Stuck AI. The video utilizes dynamic visuals and animation to effectively communicate how Stuck AI empowers users to transform data into actionable insights. This approach not only informs viewers but also inspires them to explore the potential of the product.
Tips for Optimizing AI Explainer Videos
Crafting impactful and engaging explainer videos requires a strategic approach that goes beyond simply generating content with explainer video AI tools. Here are some key tips to optimize your videos for maximum impact:
1. Fine-tuning AI-generated content:
- Refine the script:While AI can provide a solid foundation, don’t underestimate the power of human editing. Polish the script for clarity, conciseness, and brand voice, ensuring it resonates with your target audience.
- Personalize visuals:Customize the visuals generated by AI tools to reflect your brand identity and target audience preferences. Consider incorporating real-life footage, custom animations, or specific color palettes for a more unique and engaging experience.
- Incorporate human touches:Adding a human voiceover or on-screen presenter can enhance the emotional connection with viewers and build trust in your brand.
2. A/B testing and analytics:
- Test different variations: Experiment with different video lengths, scripts, visuals, and calls to action to see what resonates best with your audience. A/B testing allows you to gather data-driven insights and continuously optimize your video content.
- Analyze viewer engagement: Track key metrics like watch time, completion rates, click-through rates, and social shares to understand how viewers interact with your video. Use this data to identify areas for improvement and refine your future explainer video strategies.
3. Staying updated on AI advancements:
- Explore new features:AI explainer video creator tools are constantly evolving, offering new features and functionalities. Stay informed about the latest advancements and explore how you can leverage them to create even more engaging and effective videos.
- Follow industry trends:Keep an eye on emerging trends in explainer video creation, including storytelling techniques, visual styles, and audience preferences. Adapt your approach to stay relevant and capture the attention of your target viewers.
By following these tips and staying informed about the latest advancements in AI video creation, you can create compelling and impactful explainer videos that effectively communicate your message, engage your audience, and achieve your marketing goals.
