4 reasons why your B2B video is not working

Why Your B2B Video Is Not Working

Last Updated on November 21, 2023

Marketing a product can be even more important than creating the product itself, that’s a fact we all realize sooner or later. You may have the most innovative, disruptive, mind-blowing products, but without marketing it right, it will never reach your customers. And this is as true for B2B marketing as it is for B2C, regardless of whether the product is SaaS, Finance, BioTech, or any field for that matter.

How can videos help you in marketing your business?

Videos can really add the much-needed energy, creativity, and that extra pizazz to your marketing.
Of course, you have always known this. Except that there’s a small hiccup. B2B Video isn’t working for you. But why? Well, here are a few possible reasons.

  • Zooming in but not zooming out

  • Quality crisis

  • Battle for resources

  • Unseen. Unheard. Unknown.

Join us as we explore each of the above-mentioned reasons and delve into what you can do to overcome them.

Zooming in but not zooming out:

B2B video marketing needs long-term planning. Even if you don’t have a 100% accurate picture you should have a rough idea of the type of videos you are going to create. So don’t focus just on the one video you are creating right now. Think- will this be part of a series of videos? How am I going to use it? Can I think of other marketing collaterals to compliment it? The result you get from the video will be dependent on these factors.
If you are planning on more than one video, it becomes pertinent that you carry forward the same brand elements and design style from this video to the next. You could consider creating an exclusive character for your video too.
Long-term planning also entails having a clear picture of the platforms where you are planning to use the video. A video created for exhibitions may need a different treatment from one created for TV, and yet the branding elements can remain the same. If you have a clear picture right at the start of the creation process, your creative team can even create a common video that caters to all the platforms.
Another item to be considered in your broader planning is the approval chain. Who will be the people involved in the decision-making? Will the video need to pass through a compliance team? Make sure you keep their requirements in mind for the video, even before you begin- and make sure that your video production team is well-aware of it.
Summing up, to get the overall strategy right, zoom out and see the bigger picture before you zoom in to create the one B2B video you need now.

Quality crisis

Videos are an essential part of branding and marketing. Compromise on the quality of video and compromise on the value of your brand.Everything from the tone to the copy to the production to the music has to be top-notch. If we try to go low budget or try to create the videos without professional help, what often suffers is your product. A video cannot reach its goals if there is any kind of compromise.
An important lesson we can learn from the most successful videos out there- they simply do not compromise. They give the video creators sufficient time, they adhere to proper deadlines, they work with craftsmen who can do justice to their brands, they pay attention to detail. When every aspect of the video is taken care of, what comes out is true high-quality work that makes your clients pay attention.

Read also:

how big brands use motion graphics with examples

Battle for resources

There is always a crunch when it comes to creating videos…time crunch, resource crunch, money crunch…you name it. But really, it need not be a battle. You need not do everything in-house. Get your videos made remotely by professionals.
When you rely on professional partners, you don’t have to personally spend time on everything to get the result you seek. They will take care of it. Needless to say, this frees up your other resources, so more things can be taken off your plate. Thus, you end up freeing time up for yourself and your in-house team to get other tasks done.
With more time and more resources at your disposal, you get more opportunities to work on business and make more money. Video professionals can deliver very high-quality videos with their experience and expertise, meaning that you get videos that attain your marketing objectives, meaning you make more money. Thus getting remote professionals to work on your video not only helps you in the battle for resources, it also ends up saving you money.

Unseen. Unheard. Unknown.

Even the best B2B video in the Galaxy would be useless without the right platform. Plan how you can get the maximum number of eyes on your video so that it reaches your customer. With the advent of social media, there is a whole host of different mediums available at your disposal. Try LinkedIn, try Youtube, try mailers, try a lot of different things. You are no longer limited to TV or Cinema theatres. Take your videos to the various places where your audience is available to see your message soar.

B2B Video stats Infographics AUG
B2B Video stats Infographics AUG

Looking for a video creation partner that would work with you like an extended team? Contact us!

Picture of Vimida
Vimida is a self-proclaimed writer and creative director who thinks that more than 10 years of writing makes her eligible for the Pulitzer or Nobel or “somesuchthing” (well, she’s doesn’t care much about names, it is the sentiments that matter, right?) She often uses her BA English Gold Medal and Symbiosis Mass Communication background to finish off arguments, if they’re not going in her favour. Not being satisfied with writing, she has now decided to interfere in Creative Direction as well. When not at work, she can be seen in the company of her son, who has the uphill task of making his mom grow up right. You can get in touch with her on Facebook, or Twitter, or any social platform, because she signs up for a new one each day. She has many blogs,but she rarely blogs, so the best place to catch her work will be our website.
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