As a B2B company, it’s your job to create high-quality and insightful content that educates potential customers about your business. However, blog content simply isn’t enough sometimes. There’s another form of content that converts significantly more – it’s called B2B videos.
In this guide, we’re going to explore how to create professional B2B videos that will skyrocket conversions. We’ll also explain with facts and data why a good B2B video marketing strategy pays off the most.
What Are B2B Videos?
B2B videos ( Business to Business videos) and B2C videos ( Business to Consumer videos) may seem similar when you just consider the categories of videos under each. That’s because both B2B and B2C businesses have the same need for a video- to explain products, give demos, showcase a testimonial, and such. What makes each type distinct is the target they cater to.
A B2B video helps companies share their content with their B2B prospects. B2B videos are intended to be viewed by business owners, not customers and consumers. Hence they can use technical terms to a large extent, speak in a way that addresses a niche segment, etc.
On the other hand, B2C videos talk directly to the customer. They are designed with consumers in mind instead of business owners or company stakeholders. Hence they tend to go for more mass appeal.
To sum up:
- If your audience is business owners, company stakeholders, or anyone else in charge of a business, you essentially create B2B videos.
- If your audience is mainly consumers and people not related to owning a business whatsoever, B2C videos are what you create.
Remember, both B2B videos and B2C videos have entirely different structures. They are not created the same way.
B2B marketing videos are exceptionally effective in generating more revenue. Below, you can find a few statistics that prove how crucial B2B videos can be for your marketing strategy as a B2B company.
Are B2B Videos Worth Investing In?
Most definitely, yes. A video content marketing strategy may not be the best decision for all types of companies. However, when it comes to B2B companies, it’s been proven they work exceptionally well.
Here are a few research statistics to put your mind at ease:
- 73% of B2B companies use Youtube to distribute their content (TopRanking Blog)
- 50% of company execs are interested in learning more after seeing a product or service in a video (Sparklane Group)
- 4 times as many customers highly prefer watching a video about a product or service instead of reading about it (Animoto)
4 Types of B2B Videos to Start Sharing TODAY!
Being successful with your B2B video strategy means knowing what type of video to create. Every business is unique. And, every business has a unique audience. This will determine what type of B2B video you must create for them.
So, here are a few extremely popular and effective types of videos you can look into:
If you’re introducing a new product or service, an explainer video is the single most effective way to do so. It doesn’t even have to be new. It’s still effective as long as someone is learning about your company for the first time.
An explainer video will be your one shot at creating an outstanding first impression on your new viewer. If your video is good, chances are high that you will have a new customer or client.
Creating professional and high-converting explainer videos is difficult, though. However, you can take advantage of the industry experts at MyPromoVideos and work with a team that knows how to create high-quality and custom-tailored explainer videos for any B2B business.
Product Demo/How-To Videos
Potential customers will spend hours online searching for a way to use a company’s product or service. Most of them will find nothing, not a single tutorial. Then, the company ends up with an angry prospect who never wants to do anything with them again.
A short product demo is all you need to increase your conversions by a massive percentage. This type of B2B video is simple. It merely educates the prospect on how to use a particular product that your company offers. This could be a piece of software, a tool, or anything. It doesn’t matter what it is.
The end goal of B2B product videos is to show the viewer how you and your product can help them. If they are interested in watching this video, chances are they’re interested in working with you. It’s as simple as that.
Testimonial videos are super effective when trying to offer proof of the quality and success of your products and services. If you’re a B2B company, you must have at least a few of these videos in your arsenal.
Fortunately, testimonial videos are fairly easy to create. However, they still need to follow a script that highlights a difficult problem that you helped the customer solve. The more compelling this video is, the more new prospects will trust you and be tempted to work with your company.
You can use educational videos to position your company as industry experts and leaders. You may share your knowledge and gain the trust of potential clients or customers.
If you already have blogs on your website, you can convert most of them into high-quality educational videos. Just remember, don’t make them boring to watch. They need to be simple, fast, and straight to the point.
The best way to make educational videos work is to maintain good quality and release them consistently.
How to Execute a Successful B2B Video Marketing Strategy?
Depending on your target audience, there are at least three platforms your B2B videos need to be present on. This includes LinkedIn, Facebook, and Youtube.
LinkedIn is the most popular platform where business owners congregate. If there’s any chance of showing off your products with a good video, it’s on LinkedIn. It’s where you can spark the most interest and find an audience that will watch your videos from start to finish.
Some stats that will entice you to start sharing your B2B videos on LinkedIn:
- Over 57 million companies are registered on LinkedIn
- 96% of B2B marketers use LinkedIn to promote their business (this includes video content)
Over 200 million businesses use Facebook to grow their audience and revenue. Many of these are potential customers for your company as well. All of this should be enough motivation for you to start sharing your B2B videos on Facebook.
If you haven’t done that already, create a page and post more testimonial videos. Post your explainer video as well and pin it at the top of the page. Then, feel free to bombard your page with valuable and insightful content that will entice more viewers to do business with you.
Last but not least, Youtube should be a no-brainer. There are 2.6 billion monthly active users on Youtube. It’s in the top 5 most-used search engines in the world. Countless users use it to search for things that interest them. This includes business owners who might be looking for your specific product or services.
Knowing this, it’s crucial to post all of your videos on Youtube and let the algorithm do its thing. The more videos you have, the higher your chance of getting found out. Eventually, you can start generating new clients and customers solely from organic traffic coming from Youtube.
How to Make B2B Videos That Stand Out?
Creating a B2B video that converts can be tricky. You need to have the perfect script, exceptional footage or animations, and high-quality sound and voiceovers. You also need to keep it short and avoid making your message confusing.
Considering there are many ways to mess it up, the best piece of advice is to seek the help of experts. MyPromoVideos.com has years of experience creating professional B2B videos in countless industries and niches. Chances are you’ve already seen one or two of our videos for various companies online.
So, submit your requirements today and make your company stand out.