12 Best Explainer Video Software for 2023

Last Updated on May 10, 2023

Explainer videos are among the most creative and simplest ways to showcase a project, product, service, and basically anything you can think of. In fact, the more complex the product is, the more you need an explainer video. Luckily, you might be able to do it yourself thanks to some of the cool explainer video software tools online.
In this guide, you’ll discover a few tools that will allow you to sit down and create any type of explainer video you want. At the bottom, you’ll find a quick guide on all of the most important elements needed for a successful explainer video.

What is Explainer video? – A short Intro

An animated explainer video is a short video that uses animation to explain and promote a product, service, or idea. These videos typically use a combination of engaging visuals, professional voiceovers, and music to convey complex information in an easy-to-understand and visually appealing way. They are often used by businesses, organizations, and individuals to showcase their offerings, demonstrate how they work, and persuade their audience to take action.

Types of Explainer video

Animated explainers can come in different styles and formats, including 2D animation, 3D animated video, motion graphics, whiteboard explainer video, kinetic typography and more.

Software to create Animated Explainer Video

Explainer videos have become an essential part of video marketing strategies. To create awesome, high-quality videos that capture your audience’s attention, you need the best video software. Commonly known as explainer video maker. These tools help you create different video styles, including explainer videos, whiteboard animations, and typography videos. With an animation tool, you can animate characters, add stock videos, create a video and edit video clips. There are many professional video editing software also comes with pre-built explainer video templates are available that allow you to easily create an explainer video in a quick time. Whether you like to create engaging, compelling video content or want to make your explainer video stand out, these video production tools can help you achieve your goals.

Let have a look at some DIY Softwares

Creating Animated Explainer Videos Made Easy with Biteable

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If you don’t want to waste any time while creating your explainer video, Biteable is a explainer video software to create an explainer video. Their editor helps you to make explainer videos. Lets you create a smooth, entertaining, and insightful explainer video in literally a few minutes.

However, there is a downside to this. While the process is quick, it severely lacks customizability. There is a set number of templates you can use. You can change up the colors and some objects, but that’s about as far as it goes. 

Still, this doesn’t mean you can’t use Biteable. It just depends on what type of explainer video you need. If it’s something extremely basic that only requires you to put writing and a few moving objects into a video, then go for it. 

But if it’s something more professional that needs to be thoroughly explained through animation, Biteable isn’t for you.

Biteable Pros & Cons

Pros

  • Ridiculously simple to use
  • Perfect for beginners
  • They are the fastest way to make an explainer video online
  • Exceptional customer service
  • Exporting your videos is fast and simple
  • It allows you to export in different formats for different platforms

Cons

  • Limited to how much custom content you can add
  • Lacks the ability to customize most elements
  • No custom fonts
  • It’s cloud-based, so you need fast internet for a better experience

Pricing

Biteable keeps things simple regarding pricing. There are only two pricing plans. There is no free plan, sadly.

  • Pro – $99/mo
  • Teams – $199/mo

Toonly:  Its not just a video editor but a Best Software that Create Effective Explainer Videos

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Toonly is a popular video maker platform that specializes in explainer videos. The best part about this tool is that you don’t need any technical or even design skills whatsoever. All you need to do is pick the pre-designed elements and drag them into the editor.

They have an extensive list of unique elements and designs to choose from. It shouldn’t take you very long to create a simple, market-ready explainer video. You can also export your creations in various formats and create videos for all sorts of different niches.

On the downside, Toonly won’t provide voice recordings or custom sounds for you. You have to record those yourself. However, there is an audio recording tool in the editor. But, without a professional microphone, this doesn’t always sound very good.

Toonly is an exceptional tool if you’re an individual looking to create simpler content, such as Youtube videos. An effective video software on the market. However, if you’re a brand looking for something more polished, then Toonly probably won’t be your best choice.

Toonly Pros & Cons

Pros: 

  • Very simple and beginner-friendly editor
  • Decent pre-designed video clips and images
  • 30-Day Money-back guarantee

Cons

  • Not extremely customizable
  • You have to do your own voice-overs (they are available as videos without voiceover)
  • It has become easy to tell Toonly videos apart from other professional ones

Pricing

A great thing about Toonly is that it only asks you for a one-time payment of $67. They don’t ask for monthly or yearly fees. You only pay $67 once and you get full access to the Standard version of Toonly. For simpler projects, this is probably the best animated explainer video software you can try out.

Powtoon: Create Professional Explainer Videos in Minutes

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Powtoon offers a more professional and high-end platform when comparing it to Toonly. If Toonly is great for beginners, Powtoon is better for more intermediate users who need higher-quality explainer videos. This platform is for someone who depends greatly on their explainer video and has higher stakes.

So, some of the best features that Powtoon can offer you are the following:

  • High-quality content categorized by the niche your business is in
  • You can upload custom content and fonts
  • Advanced animation capabilities
  • Customize your characters’ faces, outfits, and more
  • Royalty-free music and objects
  • Custom aspect ratios and sizes

According to Powtoon, their platform is used by over 90% of Fortune 500 companies. So, if you have a really complex project and a much, much bigger budget, Powtoon is an amazing option.

Powtoon Pros & Cons

Pros

  • Advanced editor
  • Gives you commercial use rights with all plans
  • 24/7 Priority Support for all plans
  • Free plan available

Cons

  • Not the best option for complete beginners
  • It’s relatively expensive

Pricing

Powtoon has four pricing plans:

  • Free (no trial period)
  • Pro – $89/mo
  • Pro+ – $197/mo
  • Agency – $100/mo (can only be billed yearly)

Renderforest: A One-stop Solution – An Explainer video software for Animated Needs

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When searching for an explainer video software, it’s important to find one that lets you create your own unique and custom content. 

For example, while you’re making your video, you might want to draw up a new character or remove the background of a simple png. In that case, you might want to check out Renderforest.

On top of creating smooth explainer videos, Renderforest is very handy for creating your own mockups, logos, presentations, custom graphics, and even entire website designs. It’s truly an all-in-one tool. An online video maker.

They also have their own learning center, explaining how to use every feature the tool has to offer. And lastly, you get tons of templates to use for your videos. 

Renderforest Pros & Cons

Pros

  • All-in-one video creation tool for both experts and beginners
  • It’s easy to use and offers hundreds of modern templates
  • They have included courses on how to design your videos and use the tool
  • Millions of users have already tried and proven its effectiveness
  • They offer tons of use cases to get inspiration from
  • It’s one of the least expensive options on the market

Cons

  • One-time purchasing is very expensive, forcing you to pay for a subscription
  • Uploading and processing the videos is fairly slow
  • The logo creation tool lacks some features
  • Most of the available templates aren’t extremely customizable
  • The video previews aren’t convenient at all

Pricing

Renderforest offers three pricing plans, plus the free one which you can use for as long as you like without paying. However, the free plan is extremely limited.

As for the other plans:

  • Lite – $14.99/mo
  • Pro – $29.99/mo
  • Business – $29.99/mo

If you decide to pay yearly, these prices get quite lower.

Vyond: Create Stunning Explainer Videos That Stand Out! Not just Video templates but much more!

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Vyond is a popular animated explainer video software with a diverse set of industry-specific templates and services. It offers custom-tailored templates and tools based on which industry and niche you’re in. 

Their video editor is a bit more advanced. It allows you to control and manipulate tiny details, such as carefully syncing the characters’ lips to the voiceover and narration. However, even with all of their different tools and features, anyone can still learn and start using the tool fairly quickly. 

They feature a learning center and an online community where you can learn all about their explainer video software. Plus, they release very useful new features from time to time that always aid in improving the quality of your videos. Create stunning explainer videos using Vyond.

Vyond Pros & Cons

Pros

  • Easy to learn and use
  • Many Fortune 500 companies use this tool
  • Offers an effortless way to sync the voice to the characters’ lips
  • They have a directory with tons of templates to use for videos
  • Allows you to easily import custom designs and content

Cons

  • It’s a cloud-based app, meaning it can sometimes lag or disconnect
  • The user experience could be a bit simpler
  • Not as many customizability options as users would prefer
  • Limited character designs

Pricing

Vyond doesn’t offer a free plan, sadly. They feature four paid plans in total, including:

  • Essential – $49/mo
  • Premium – $89/mo
  • Professional – $159/mo
  • Enterprise – custom pricing

Wideo: The Easiest-to-Use Animated Video Maker

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Wideo is an online video creation platform that specializes in animated videos. The software offers an easy-to-use interface and drag-and-drop functionality that allows users to create professional-looking animated videos quickly.

Wideo comes with an extensive library of templates, images, music, and sound effects, making it ideal for creating explainer videos, presentations, and promotional videos. Additionally, Wideo offers a range of customization options to make your videos unique.

However, Wideo’s limited features and customization options may be limiting for more experienced users. The software also lacks advanced features such as 3D modeling and physics simulations, making it more suited for simpler projects.

Wideo Pros and Cons:

Pros:

  • User-friendly interface and drag-and-drop functionality
  • Extensive library of templates, images, and sound effects
  • Customizable options to make videos unique

Cons:

  • Limited features and customization options for more experienced users
  • Lacks advanced features such as 3D modeling and physics simulations
  • Limited audio editing options

Pricing:

Wideo offers three pricing plans – Basic, Pro, and Enterprise. The Basic plan is free, while the Pro and Enterprise plans offer additional features and customization options at a monthly or yearly subscription fee.

Animaker: An awesome DIY Animated Video Maker

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Animaker is a DIY animated video maker that allows users to create professional-quality animated videos with ease. The software offers an extensive library of pre-built templates, characters, and backgrounds that can be easily customized to create unique and engaging animated videos.

Animaker offers a range of customization options such as animation effects, sound effects, and voice-over recording. Additionally, Animaker’s drag-and-drop functionality and user-friendly interface make it easy for users to create professional-looking animated videos in minutes.

However, Animaker’s limited templates and character options may be limiting for more experienced users. Additionally, the software may not offer the same level of customization options and features as some of the more advanced animated video makers.

Animaker Pros and Cons:

Pros:

  • User-friendly interface and drag-and-drop functionality
  • Extensive library of pre-built templates and characters
  • Customizable options to make videos unique
  • Voice-over recording and sound effects included

Cons:

  • Limited templates and character options for more experienced users
  • May not offer the same level of customization options and features as more advanced animated video makers
  • Limited audio editing options

Pricing:

Animaker offers three pricing plans – Personal, Startup,

Videoscribe: The Best Software to Create Whiteboard Animations

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Videoscribe is a popular software that supports you to create whiteboard animations. It has a user-friendly interface that allows you to easily create engaging videos. You don’t need any technical or design skills to use this software. All you need to do is pick the pre-designed elements and drag them into the editor.

The software offers a wide range of unique elements and designs to choose from, including characters, backgrounds, and props. You can customize these elements to create videos for a variety of different niches.

One of the benefits of Videoscribe is that it provides voice recording options, which can be easily synced with the animation. You can also add background music and sound effects to your videos to make them more engaging.

On the downside, Videoscribe is not extremely customizable. You may find it difficult to create complex animations using this software. Additionally, the cost of the software is relatively high compared to other options on the market.

Videoscribe Pros & Cons

Pros:

  • User-friendly interface
  • Wide range of pre-designed elements
  • Voice recording and sound editing options
  • Export videos in various formats

Cons:

  • Limited customization options
  • Relatively high cost compared to other options

Pricing

Videoscribe offers a range of pricing options, including a monthly subscription and a one-time payment. The monthly subscription costs $17.50 per month, while the one-time payment costs $800.

Doodly: The Best Software to Create whiteboard explainer Video

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Doodly is a popular software to create hand-drawn animations. It has an easy-to-use interface that makes it simple for anyone to create engaging videos. You can choose from a range of pre-designed elements, such as characters, backgrounds, and props, and customize them to suit your needs.

One of the benefits of Doodly is that it provides voice recording options, which can be easily synced with the animation. You can also add background music and sound effects to your videos to make them more engaging.

On the downside, Doodly is not extremely customizable. You may find it difficult to create complex animations using this software. Additionally, the cost of the software is relatively high compared to other options on the market.

Doodly Pros & Cons

Pros:

  • User-friendly interface
  • Wide range of pre-designed elements
  • Voice recording and sound editing options
  • Export videos in various formats

Cons:

  • Limited customization options
  • Relatively high cost compared to other options

Pricing

Doodly offers a range of pricing options, including a monthly subscription and a one-time payment. The monthly subscription costs $39 per month, while the one-time payment costs $468 per year.

NOTE:- PLEASE NOTE IT WOULD BE DIFFICULT TO EXECUTE ALL TYPES OF VIDEOS USING DIY SOFTWARES.

How to Make an Explainer Video With ZERO Experience?

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Making your own explainer videos is okay. It’s especially worthwhile if you have a small or no budget at all. However, when looking for something more professional and something that can really make an impact, the best approach is to hire experts. 

Mypromovideos is a unique service that aims to facilitate the entire explainer video creation process. It is one of the best ways to create high-quality explainer videos for one reason: it saves you from doing all the hard work.

With Mypromovideos, all you have to do is simply list your demands. Share what type of video you want, state your requirements, special notes, and so on. Then, you just wait while a team with decades of experience creates it for you.

There’s no DIY, you don’t have to record voice-overs yourself, you don’t have to stress about animating the characters… Basically, you don’t have to do anything other than just list your demands.

Compared to all the other tools for creating explainer videos online, Mypromovideos is an alternative way to get this done while saving time, not sacrificing quality, and achieving much better results than you would be getting by doing this yourself. It’s essential, especially if you don’t know how to make a engaging explainer video.

Some of the benefits include

  • ✅ Extremely well-researched videos
  • ✅ Exceptionally quick turnaround
  • ✅ Professional and highly detailed video animations
  • ✅ High-definition audio recording and voice-over
  • ✅ Effortless communication

MyPromoVideos Pros & Cons

Pros

  • Through the roof rating and lots of positive reviews
  • Tons of case studies as proof of their quality
  • An extensive list of different types of video deliverables
  • Countless explainer video examples from their portfolio to see if it suits your style
  • Over a decade of experience in creating explainer videos
  • You still have complete control of what you want your video to look like

Cons

  • This platform is probably more suitable for more established brands and not very small projects

Pricing

There is no direct way to see the pricing at mypromovideos.com. Considering all projects are unique and customized, the only way to find out how much it would cost you is to contact them here. You will receive a quote and other important details worth considering about your unique project.

P.S:- Please be aware that he softwares explained above are DIY animation software. Video Production companies & Professionals use different Softwares

Lets have a look at a few softwares that are used by companies and professionals like Mypromovideos

Adobe After Effects: The ultimate tool for video editing and motion graphics

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If you’re a video editor, motion graphics artist, or visual effects creator, you’ve likely heard of Adobe After Effects. This powerful software is an industry-standard tool used to create stunning visual effects, titles, animations, and motion graphics for film, TV, video, and web content.

One of the key strengths of Adobe After Effects is its vast array of features and tools that enable you to create complex animations and effects. From keyframe animation to 3D camera tracking, rotoscoping, and compositing, After Effects has it all. With its powerful visual effects and compositing engine, you can create stunning motion graphics, title sequences, and visual effects for your videos.

While the learning curve can be steep for beginners, once you become proficient in the software, the possibilities are endless. Moreover, Adobe After Effects is widely used in the industry, which means there are numerous resources available online to help you learn and improve your skills.

Adobe After Effects Pros and Cons:

Pros:

  • Powerful toolset for creating visual effects, motion graphics, and animation
  • Industry-standard software used by professionals
  • Large community and resources available online for learning and improving skills
  • Integration with other Adobe Creative Cloud software

Cons:

  • Steep learning curve for beginners
  • May require a powerful computer to run smoothly
  • Expensive monthly subscription fee

Pricing:
Adobe After Effects is available as part of the Adobe Creative Cloud suite of software, which requires a monthly or annual subscription fee. The monthly fee for After Effects alone is $20.99 per month, while the full Creative Cloud suite starts at $52.99 per month.

Adobe Animate: The best software for creating interactive animations

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Adobe Animate is a powerful software tool that enables you to create interactive animations, games, and web content. It allows you to create animations with frame-by-frame animation, motion tweening, and shape morphing. Furthermore, you can create interactivity using buttons, scripting, and timeline controls.

The software is particularly popular for creating HTML5 animations and web content. This makes it ideal for web designers, game developers, and multimedia creators who want to create interactive and engaging content for their websites and applications.

Another strength of Adobe Animate is its integration with other Adobe Creative Cloud software such as Adobe Illustrator and Adobe Photoshop. This enables you to import vector graphics and bitmap images into your animations, giving you greater creative freedom and flexibility.

While Adobe Animate has a steeper learning curve than some other animation software, its powerful features and versatility make it an excellent choice for creating engaging and interactive animations for various purposes.

Adobe Animate Pros and Cons:

Pros:

  • Powerful toolset for creating interactive animations and web content
  • Integration with other Adobe Creative Cloud software
  • Large community and resources available online for learning and improving skills
  • Export to HTML5 and other web-friendly formats

Cons:

  • Steep learning curve for beginners
  • May require a powerful computer to run smoothly
  • Expensive monthly subscription fee

Pricing:
Adobe Animate is available as part of the Adobe Creative Cloud suite of software, which requires a monthly or annual subscription fee. The monthly fee for Animate alone is $20.99 per month, while the full Creative Cloud suite starts at $52.99 per month.

Blender: The best open-source 3D creation software

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Blender is a powerful, open-source 3D creation software used for animation, modeling, rendering, and more. With Blender, you can create professional-quality 3D models, animations, visual effects, and even video games.

One of the key strengths of Blender is its large and active community of users who provide support, resources, and tutorials. Blender also offers a range of advanced features, such as fluid and smoke simulations, particle systems, and physics simulations, making it a popular choice for professionals and hobbyists alike.

However, Blender’s steep learning curve and complex interface can be overwhelming for beginners. Nonetheless, with the right resources and dedication, Blender can be an excellent choice for 3D creation.

Blender Pros and Cons:

Pros:

  • Powerful toolset for 3D creation, animation, and visual effects
  • Open-source software with a large and active community
  • Advanced features, including physics simulations and particle systems
  • Constant updates and improvements

Cons:

  • Steep learning curve and complex interface
  • Can be overwhelming for beginners
  • Requires a powerful computer to run smoothly

Pricing:

Blender is free and open-source, meaning there is no cost to download or use the software.

So, How to choose the best explainer video software?

The best way to choose a great explainer video software is to be aware of your requirements. You must know what you’re looking for. 

For example…

If you want a video editing software that allows you to create a short, simple, and not-so-serious explainer video, you can choose tools such as Toonly, Renderforest, Biteable, and similar. They are just video editors with lots of templates and customizing options inside. However, they are still limited

On the other hand, if you want a formal video that will be seen by serious prospects, customers, visitors, and so on… your best option is MyPromoVideos and the dedicated team of experts behind it all. 

Note:- If you’ve never made an explainer video before, you’re almost guaranteed to get stuck at one point or another. This happens often and it’s easy to lose motivation and creativity unless you know how to get unstuck. 

In conclusion, the explainer video software for 2023 offers a range of options to create professional and engaging videos. Whether you need to create live-action explainer videos or animated ones, the video creation process has become incredibly easy. Make videos with the help of explainer video software. With software it enables users to create a video in minutes, you can quickly turn your ideas into engaging videos that look cool and are effective. There are different explainer video styles available, including whiteboard animation videos, animation explainer videos that use character animations, and much more. Explainer video templates are also available, making it easy to create compelling explainer videos that stand out. With software that helps you create explainer videos, you can create unique explainer videos quickly and easily. So, whether you are looking to use videos and improve your marketing or just want to create a professional video, there is an explainer video software that allows you to create the video you want to create.

So, why risk this? Why risk wasting your money and your time? The easiest and most logical solution is to let Mypromovideos handle the hard work for you, while you sit back and enjoy your masterpiece being created.

All of them include invaluable lessons when it comes to conveying messages through video. 

Anil Kumar
Anil Kumar
Producing B2B video content is hard. We help technology firms build brands and win more customers through our videos.

Award-Winning full-service video production company. 

We’re dedicated to bringing your video ideas to life with our expertise. Get in touch with us to create an amazing video for your business.

Mypromovideos Team
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