7 Benefits of explainer videos: Why as a marketer you should be using animated explainer videos on your website

Benefits of explainer videos

Last Updated on June 26, 2023

As a marketer, you know that creating compelling and useful content is the key to attracting potential customers and driving conversions. One type of content that has been proven to be effective in achieving this goal is the explainer video. In this blog post, we’ll explore the 7 benefits of explainer videos and why you should be using them as part of your video marketing strategy.

1. Explainer videos help increase conversion rates

One of the biggest benefits of an explainer video on your website is that it can help improve your conversion rate. By showcasing your product or service in a visually engaging way, you can better communicate its benefits to your target audience. This can help your landing page draw in potential customers and increase the chances of them making a purchase.

2.Animated explainer videos grab the viewer’s attention

Another advantage of using animated explainer videos is that they grab the viewer’s attention. Unlike live-action videos, you don’t need to worry about casting actors or setting up a complicated shoot. Instead, a well-made animated video can quickly and easily convey your brand’s message and grab the viewer’s attention.

3.Explainer videos help build brand awareness

Using explainer videos on your web homepage is also a great way to build brand awareness. The benefits of animated video content support showcasing your brand’s values and personality, you can help potential customers identify with your brand and remember it when making purchasing decisions. Explainer videos can reflect your brand and the services you provide, helping to easily grasp your brand identity.

4.Explainer videos can help increase website traffic

Another benefit of using explainer videos is that they can help increase website traffic. When you add an explainer video to your website, you give potential customers another reason to visit your site. This can improve the SEO, increase your search engine visibility and help you attract more visitors to your site. With the help of animated videos, learning new things about your brand or services can be fun, which can lead to a higher level of engagement and more visitors to your website.

5.Explainers work well as part of your sales funnel

Using explainer videos can also be a great way to move potential customers through your sales funnel. By demonstrating how your product or service solves a problem or meets a need, you can help potential customers move from awareness to consideration and ultimately to a purchase. Explainer videos are an important part of any successful marketing strategy, aid to maximize ROI and can help you improve your overall business growth.

6.Animated explainer videos help make complex concepts digestible

Explainer videos work particularly well for complex topics that might be difficult to explain in text form. With the help of great animation and a script that speaks directly to your potential customers, you can easily turn complex topics into digestible pieces of content that your audience will appreciate. This can lead to increased engagement and a higher level of understanding among your website visitors.

7.Using explainers is a great way to help your business grow

Finally, using explainer videos as part of your marketing strategy is a great way to help your business grow. By increasing brand awareness, improving your website traffic, and helping move potential customers through your sales funnel, you can establish yourself as an authority in your industry and make more sales. Animated explainer videos are a great way for your company to produce high-quality content that your customers don’t have to work hard to understand. This can give you a competitive advantage and help your business stand out in a crowded marketplace.

Additional benefits of using animated explainer videos on your landing page

Using animated explainer videos on your landing page can provide a multitude of benefits for your website and your business. Here are a few more advantages to consider:

Videos, especially animated ones, are more engaging than text or static images. By using animated explainer videos on your landing page, you can capture visitors’ attention and keep them on your site longer. This increased engagement can also lead to higher retention rates, as visitors are more likely to remember the information conveyed in a video than in text or static images.

Moreover, animated explainer videos can make learning new things fun and engaging, making it easier for website visitors to retain information. By breaking down complex topics into bite-sized pieces with clear visuals, animated explainer videos can help your audience easily grasp even the most difficult concepts.

In addition, using animated explainer videos is a part of any successful marketing strategy. By reflecting your brand and the services you provide, these videos can help you improve the overall user experience on your website. Moreover, they can help your company to produce content that is more accessible and engaging, leading to a more positive brand image.

Overall, there are countless benefits of animated explainer videos as part of your marketing strategy, from increased engagement to higher conversion rates and improved search engine ranking. By leveraging the power of animation, you can effectively communicate your message to your target audience, establish yourself as an authority in your industry, and drive business growth. So, if you haven’t already, consider adding animated explainer videos to your landing page and start reaping the benefits today and here are best practies !

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Anil Kumar
Producing B2B video content is hard. We help technology firms build brands and win more customers through our videos.

Award-Winning full-service video production company. 

We’re dedicated to bringing your video ideas to life with our expertise. Get in touch with us to create an amazing video for your business.

Mypromovideos Team
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