Animated Explainer videos. All the top brands have been using them successfully to explain their products, their services…their brand. Many of them have made it a point to consistently use Animated Explainer video to present their ideas in a simple, engaging, entertaining and impactful manner. One of the best examples of this is Google.
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Over the years, Google has used Animated Explainer videos extensively to explain all its fresh and upcoming innovations. And done so brilliantly. From Stop-motion to Motion Graphics. From 2D to 3D. From character animation to shape animation. Each Animated Explainer video that Google uses, has a uniqueness all its own.
STOP MOTION PHOTOGRAPHY + ANIMATION
When Google Street View came out some years ago, it brought immense potential with it. Google used Photography based stop motion that literally showed the streets and mapped a view that could only be imagined. Simple and quirky animation to make the viewer a part of the journey and explain the product better.
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MOTION GRAPHIC ANIMATION
Explaining major concepts like Google BigQuery becomes a lot simpler when Animated Explainer videos are used. This video deftly uses shapes to explain ideas. A point unique to this video is that characters are used only to add flavour to the animation, and not necessarily to improve storytelling. It is engaging and elegant.
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3D ANIMATION
VR is rocking the way we perceive reality. This video brings out the fascinating world of Google’s new VR platform “Daydream” with beauty and variety. The craft-like look and feel make this video stand out. In this Animated Explainer video, you experience a Natural History museum from the point of view of VR and it looks like a portal to a whole new world.
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SHAPE-BASED ANIMATION
This pretty animated video explains Google’s “Material.io” beautifully. The concept of divine language, the shared experience, etc is all explained with grace and simple charm with the use of only abstract shapes and forms. The minimal use of colors complements the minimal design.
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PUPPET & HAND DRAWN ANIMATION
This is one of the videos in a series of videos Google created to market Chrome for Business. The video uses Google’s brand colours and expertly combines different animation styles to create a dazzling effect on the viewer. Rich motion graphics of this video come together with hand-drawn puppet animations and leave the viewer enthralled.
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Be it imaginative narrative, creative style or spell-binding visualizations, animated videos from Google have always been a notch above the usual. Animated Explainer videos from Google are a great reference point if you are looking for inspiration to create your own Animated Explainer video.
*Header image courtesy: https://userresearch.google.com/
