Animated Explainer video for websites

Get your message across in a nimble.

Convert your website traffic into customers by conveying the right message at top fold of your website with explainer videos. 

Types of explainer videos for websites

Video Commercial

Homepage video

A homepage video is an effective way to introduce your company’s product or service to website visitors. It serves as a captivating and engaging introduction that quickly communicates the key features and benefits of your offering. By incorporating a new explainer video on your homepage, you can grab the attention of visitors and effectively showcase how your product solves their problems.

Landing Page Video

Landing page video

An explainer video specifically designed for landing pages can greatly enhance your website’s conversion rate. These videos are strategically placed on landing pages to provide a concise and persuasive overview of your product or service. By incorporating a video today, you can effectively convey your value proposition and encourage visitors to take action, whether it’s making a purchase, signing up for a newsletter, or filling out a contact form.

Casestudy Video

Explainer videos for blogs

Explainer videos for blogs are an excellent way to engage and educate your audience. These videos can be embedded within blog posts to provide additional context or demonstrate concepts in a visually appealing and easily understandable manner. By utilizing different types of videos in your blog content, you can enhance the overall user experience and make your blog posts more shareable and memorable.

Crafting custom videos for startups to large corporations since 2009.

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Let’s take a look at some of our explainer video work

Know about explainer videos for websites

When it comes to creating explainer videos for websites, it’s essential to begin with a clear understanding of your target audience and your value proposition. Identifying your target audience helps you tailor the message and visuals of your video to resonate with the right viewers. Understanding your value proposition enables you to effectively communicate the unique benefits and solutions your product or service offers.

One crucial aspect to consider is the placement of your explainer video. The homepage of your website is often the ideal location to grab viewers’ attention and provide them with a concise and engaging introduction to your brand. By strategically placing an explainer video on your homepage, you can quickly capture the interest of potential customers and entice them to explore further.

To create a compelling explainer video, you have a few options. You can hire a professional production company like Mypromovideos, which specializes in animated explainer videos for websites. Working with a dedicated team ensures that your entire video production process is handled with expertise and attention to detail.

By incorporating an explainer video on your website, you can effectively engage your target audience, communicate your value proposition, and capture viewers’ attention. The power of video marketing lies in its ability to convey information in an engaging and memorable way, helping you attract and convert new customers.

The process to make an explainer video for your website

Throughout the entire process of creating your explainer video, Mypromovideos is committed to providing you with a smooth and collaborative experience. Our team will work closely with you to guide you through each stage, ensuring that your vision is brought to life. We understand the importance of capturing your brand’s essence and effectively communicating your message.

  • Discovery Call

    Conceptualization and scriptwriting

    We'll collaborate with you to craft a compelling explainer video script that highlights the key features and benefits of your product or service. We welcome your input and allow up to two revisions at each stage to ensure your satisfaction. Our goal is to create an explainer video that effectively conveys your message.

  • Voice Over


    Once the script is finalized, our team will work with professional voice-over artists who will bring your script to life. We'll ensure that the tone and style of the voiceover match your brand's personality, effectively conveying your message to the audience. A well-executed voiceover enhances the impact and engagement of your explainer video.

  • Script Storyboarding


    With the approved script and voiceover, our talented artists will create a storyboard that visually represents each scene of your explainer video. The storyboard provides a visual roadmap for the animation process, helping you visualize the flow and structure of the video. This stage ensures that the visual elements align with your brand's style and tone.

  • Animation


    After the storyboard is approved, our skilled animators will bring your video to life through captivating animations and seamless transitions. We'll carefully craft the animation to effectively communicate your message and capture your audience's attention. The animated visuals enhance the overall appeal and engagement of your explainer video.

  • Music

    Music & SFX

    Once the animation is complete, we'll incorporate carefully selected music and sound effects that complement the visuals and enhance the viewer's experience. Music and sound effects add depth, emotion, and impact to your explainer video, making it more memorable and engaging.

  • Video Delivery

    Final editing & delivery

    In the final editing stage, our expert editors will meticulously refine the video, ensuring a polished and professional end product. We'll make necessary adjustments to the timing, transitions, and overall flow of the video, ensuring that it effectively conveys your message and leaves a lasting impression on your website visitors.

Client testimonials for our animated explainer video on their website

Gain comprehensive knowledge about explainer videos.

Acquire the expertise in crafting explainer videos that aid in streamlining your product communication, ensuring clarity and persuasion, and enlightening your audience with the ultimate goal of attracting a greater number of customers.

Connect your brand to our awesome production team

Are you ready to make your website a powerhouse for your business. We are here to help you achieve the same.

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Frequently Asked Questions (FAQ)

What to look for in a production agency?

When searching for a production agency to create your explainer video, consider the following:

  1. Experience and expertise: Find an agency familiar with the ins and outs of creating explainer videos. Their expertise ensures they know how to engage potential customers effectively. They have worked with clients that use their videos on the homepage of their website/

  2. Portfolio and testimonials: Review their portfolio and client testimonials to gauge the quality of their work and see if it aligns with your vision.

  3. Creative collaboration: Look for an agency that values collaboration and incorporates your ideas. This partnership ensures your vision is brought to life.

  4. Clear communication: Choose an agency that maintains clear and prompt communication throughout the process to address any concerns or questions you may have.

  5. Customization and flexibility: Opt for an agency that offers customization options, tailoring the video to your brand identity. Flexibility in accommodating revisions is essential.

  6. Attention to detail: Select an agency with a keen eye for detail, committed to delivering high-quality videos through careful scriptwriting, voiceover, animation, editing, and sound design.

  7. Value for investment: Consider both pricing and the value provided. Prioritize quality and effectiveness while ensuring you get the best value for your investment.

By considering these factors, you can find a production agency that understands the ins and outs of creating explainer videos and provides an excellent way to engage potential customers.

How long are explainer videos usually?

When it comes to the duration of explainer videos, it’s important to consider viewers’ attention spans and the need to convey information concisely. While there is no fixed rule, the optimal length for explainer videos is typically between 60 to 90 seconds.

This timeframe allows you to capture viewers’ attention and deliver your message effectively without overwhelming them with excessive information. By keeping your explainer video within this range, you ensure that it remains engaging, holds the viewers’ interest, and delivers the key points concisely.

However, it’s essential to remember that the length of your explainer video ultimately depends on the complexity of your message and the specific requirements of your content. In some cases, a slightly longer video may be necessary to provide a comprehensive explanation. Conversely, for a straightforward concept, a shorter video may be sufficient.

Working with professional production companies, like Mypromovideos, can help you determine the optimal length for your explainer video based on your specific goals and target audience. They have the experience and expertise to craft a video that strikes the right balance between information and engagement.

Remember, capturing and maintaining viewers’ attention is key, and keeping your explainer video within the 60-90 seconds range provides an effective timeframe to deliver your message.

What is better? Live-action videos or animated explainer videos

When deciding between live-action videos and animated explainer videos, several factors come into play, including the nature of your content and your specific video engagement goals.

  1. Flexibility and Creativity: Animated explainer videos offer tremendous flexibility in visual representation. Animation allows you to bring abstract concepts, complex ideas, or imaginative scenarios to life, which may not be possible with live-action videos. This flexibility gives you the freedom to customize and tailor your video to suit your brand and message effectively.

  2. Stock Footage and Software Demonstrations: If your explainer video needs to showcase specific software, interfaces, or digital processes, animated explainer videos have an advantage. They can seamlessly integrate screen recordings or demonstrations, making it easier to highlight software features or complex interactions. In contrast, live-action videos may rely on stock footage or overlays, which can sometimes appear less authentic.

  3. Animated 3D Simulations: Animated explainer videos, particularly those utilizing 3D simulations, are highly effective when showcasing products or software that have not been fully developed yet. These simulations can provide viewers with an immersive and realistic preview of how your software or product will look and function once it’s developed, effectively highlighting its unique selling points.

  4. Video Engagement: Both live-action and animated explainer videos can engage viewers, but animation has unique characteristics that can captivate audiences. Animated videos often utilize vibrant colors, dynamic motion, and imaginative storytelling, which can enhance viewer engagement and retention.

  5. Explainer Video Needs: Consider the specific requirements of your explainer video. If you need to demonstrate product features or complex ideas that are difficult to capture in real-life settings, animated explainer videos may be more suitable. On the other hand, if you aim to showcase real-world scenarios, human interactions, or physical products, live action videos can be a compelling choice.

  6. Animation Studio: As an animation studio, Mypromovideos specializes in creating high-quality animated explainer videos, including 3D simulations. They have the expertise and resources to craft visually appealing and engaging animations that effectively convey your message and capture the attention of your target audience.

Ultimately, the choice depends on your specific needs, the nature of your content, and your target audience. Both formats have their strengths and can effectively convey your message, so it’s important to assess which option aligns best with your goals and resonates with your audience.

What is the best call to action?

When it comes to crafting a compelling call to action (CTA) for your explainer video, there are several factors to consider. While the specific wording may vary depending on your unique offering and target audience, the best CTAs often include the following elements:

  1. Clear and Direct: Your CTA should be clear and concise, leaving no room for ambiguity. Use straightforward language that clearly communicates the action you want viewers to take.

  2. Product in Action: Incorporating visuals of your product or service in action within the video can be an effective way to reinforce the value proposition. Seeing your product being used or witnessing the benefits in action can motivate viewers to take the desired action.

  3. Sense of Urgency: Creating a sense of urgency in your CTA can encourage viewers to act promptly. Consider using phrases like “Act now,” “Limited time offer,” or “Don’t miss out” to convey a sense of urgency and drive immediate action.

  4. Highlight Benefits and Solutions: Emphasize the benefits and solutions your product or service offers. Show viewers how your offering can solve their problems or improve their lives. Align the CTA with the value proposition to motivate viewers to take the next step.

  5. Relevant and Contextual: Ensure that your CTA is relevant to the content of your video and aligned with the viewer’s journey. Tailor the CTA to the specific goals of your video, whether it’s to encourage a purchase, sign up for a trial, request more information, or any other desired action.

Remember, the best call to action for your explainer video will depend on your unique circumstances, target audience, and specific goals. Testing different CTAs and analyzing their performance can help you identify the most effective approach for driving conversions and achieving your desired outcomes.

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