Explainer video for mobile app

Engage & entice your users and grow your app

With our expertise in animation and mobile application marketing, we can animate your app’s story, personalize it using customized videos, and highlight its benefits to drive downloads. Experience the power of animation and let us help you create a captivating explainer video for your mobile app.

Types of mobile app explainer videos

Explainer video for app store icon

Explainer video for app store

An explainer video for the App Store and app download is a powerful tool to showcase your mobile app’s key features and benefits to potential users. These videos simplify complex concepts and present your app in a visually appealing way, capturing the attention of mobile device users. By highlighting the unique value proposition of your app, we can help you engage and entice users, encouraging them to explore and download your app from the App Store and other marketplaces. Our team can assist you in creating an effective video for your app.

Explainer video for app promotion

An explainer video for app promotion is a persuasive promotional tool that effectively communicates the value and benefits of your app to a target audience. These videos are designed to generate excitement and interest, driving user engagement and encouraging users to explore and use your app. Our team specializes in creating impactful promotional videos that highlight the unique selling points of your app. With our expertise in storytelling and visual communication, we can help you create persuasive explainer videos that drive app promotion and user engagement.

Explainer video for App demo icon

Explainer video for app demo

An explainer video for app demo showcases the interface and functionality of your app, demonstrating how users can effectively utilize it. These videos provide a step-by-step walkthrough of your app’s features, guiding users on how to use the app seamlessly. We understand the importance of creating clear and concise app demo videos. Our expert team can help you create visually appealing and user-friendly explainer videos that effectively demonstrate the app’s features, making it easier for users to understand and navigate your app.

Crafting custom videos for startups to large corporations since 2009.

Mypromovideos Client - HCLTech Logo
Mypromovideos Client - Deliverr Logo
Mypromovideos Client - Freshworks Logo
Mypromovideos Client - AppviewX Logo
Mypromovideos Client - Netcore Logo
Mypromovideos Client - Operamini Logo
Mypromovideos Client - Chr.Hansen Logo
Mypromovideos Client - Addverb Technology Logo
Mypromovideos Client - bioxcel_therapeutics Logo
Mypromovideos Client - DSP Mutual Fund Logo
Mypromovideos Client - Netsfere Logo
Mypromovideos Client - Tatatele business Logo
Mypromovideos Client - WNS technologies Logo
Mypromovideos Client - ETMoney Logo
Mypromovideos Client - SBI Bank Logo
Mypromovideos Client - Cyara Logo
Mypromovideos Client - Logos Set 1
Mypromovideos Client - Logos Set 2

Let’s take a look at some of our explainer video work

Why use animation video content on your mobile app

Using animation video content on your mobile app can offer numerous benefits, especially when it comes to engaging your potential audience and enhancing the overall user experience. By incorporating animation videos into your mobile application, you can effectively communicate your app’s features and benefits to your audience in a visually engaging manner.

Engaging your target audience:

Animation videos have a captivating quality that can attract and hold the attention of your audience. The dynamic and visually appealing nature of animation can create a memorable and immersive experience, making it easier to engage users and communicate your app’s value proposition effectively.

Simplifying complex concepts

Mobile applications often involve complex functionalities and processes that may be challenging to explain through text alone. Animation videos provide an excellent opportunity to simplify and visually demonstrate these complex concepts to users. By using animated visuals and motion graphics, you can make it easier for your target to understand and navigate your mobile app.

Showcasing key features

Animation videos allow you to showcase the key features and functionalities of your mobile app in an engaging and informative way. Through animated storytelling, you can visually illustrate how your app addresses user needs and provides solutions. This helps to highlight the unique value your app offers and increases the likelihood of users exploring and utilizing its features.

Enhancing the user experience

A positive user experience is crucial for the success of a mobile application. Animation videos can significantly enhance the overall user experience by adding interactivity and visual appeal to your app. By incorporating animations that respond to user actions, seamless transitions, and delightful visual feedback, you can create a more enjoyable and intuitive user experience.

Increasing user retention

Animation videos can play a vital role in increasing user retention and driving conversions within your mobile app. By effectively communicating the value proposition of your app and demonstrating its benefits, you can encourage users to spend more time engaging with your app. The engaging nature of animation videos can leave a lasting impression on users, increasing the likelihood of conversions and fostering long-term user loyalty.

Incorporating animation video content into your mobile app can significantly enhance user interest, simplify complex concepts, and improve the overall user experience. By utilizing the power of animation, you can effectively communicate your app’s value proposition to your target audience, leading to increased user satisfaction and better business outcomes.

Process of creating animated explainer videos for mobile apps

Creating animated explainer videos for mobile apps involves a systematic process that ensures a cohesive and visually appealing final product. Our process includes several key stages: concept development, scriptwriting, storyboard creation, voiceover recording, illustration, animation, music and sound effects, and editing. We offer two rounds of revisions at each stage to ensure your vision is brought to life. Let’s dive into the detailed process:

  • Discovery call

    Concept development

    We begin by understanding your mobile app, its unique features, and its target audience. Our team collaborates with you to brainstorm and develop a concept that effectively communicates the app's value proposition and engages viewers.

  • motion graphics video


    Based on the concept, we craft a compelling script that conveys your app's message concisely and effectively. The script outlines the narration and dialogues, setting the foundation for the rest of the video production process.

  • script & storyboarding

    Storyboard creation

    Next, we create a storyboard that visually represents the scenes, transitions, and key elements of the video. The storyboard acts as a visual guide, allowing you to preview the flow and pacing of the animation before proceeding to the next stages.

  • voice over

    Voiceover recording

    Once the storyboard is approved, we move on to voiceover recording. Our team works with professional voice-over artists who bring the script to life with their captivating voices. This provides the narrative backbone and sets the tone for the entire video.

  • Assets and style-frames


    With the voiceover in place, our talented illustrators create captivating visuals that align with your app's branding and style. These illustrations serve as the foundation for the animation process, bringing your app's features and benefits to life in a visually appealing manner.

  • animation explainer videos


    Using the approved illustrations and storyboard, our skilled animators breathe life into the video. They add motion, transitions, and visual effects, ensuring a seamless and engaging viewing experience for your target audience.

  • music

    Music and sound effects

    To enhance the overall impact of the video, we carefully select background music and sound effects that complement the visuals and enhance the storytelling. This audio element adds depth and emotion, making the video more memorable and engaging.

Throughout the entire process, we offer two rounds of revisions at each stage to incorporate your feedback and ensure the video meets your expectations. Our goal is to deliver an exceptional animated explainer video that effectively showcases your mobile app and engages your target segment

What our clients say about their video production experience with us.

Gain comprehensive knowledge about explainer videos.

Acquire the expertise in crafting explainer videos that aid in streamlining your product communication, ensuring clarity and persuasion, and enlightening your audience with the ultimate goal of attracting a greater number of customers.

Get in touch with our team

We’re all about turning your mobile app explainer video into reality with our expert skills. Let’s connect and make some amazing video for your app!

Mypromovideos Team

Frequently Asked Questions (FAQ)

Can I show all my app features and benefits in one video?

While it’s tempting to showcase all the features and benefits of your app in a single video, it’s essential to consider the message, complexity, and viewer engagement. It can be overwhelming for viewers if you try to cover every aspect of your app in a single video. Instead, we recommend focusing on the key features and benefits that align with your target audience’s needs and interests.


By carefully selecting and highlighting the most impactful features, you can deliver a concise and compelling message that resonates with viewers. This approach allows you to maintain their attention and create a better understanding of your app’s value proposition. If you have multiple features or a complex app, it might be more effective to create a series of videos or explore other video formats that delve deeper into specific aspects of your app.


Our experienced team can work closely with you to identify the most important features and benefits to include in your video, ensuring that it effectively communicates your app’s value while keeping the viewer engaged. By strategically presenting the information, we can help you create a powerful video that captures the attention of your target audience and motivates them to explore your app further.

3D animation or  Motion graphics? What is better for social media platforms?

When it comes to choosing between 3D animation and motion graphics for social media platforms, it’s essential to consider the level of engagement and the advantage it brings to promoting your mobile app to potential users.

Both 3D animation and motion graphics have their unique strengths and can be highly effective in capturing attention and conveying messages. Here’s a breakdown of their advantages:


3D Animation: 3D animation offers a visually stunning and immersive experience. It adds depth, realism, and a sense of three-dimensionality to your videos, making them highly engaging. With 3D animation, you can create dynamic and eye-catching visuals that stand out on social media platforms. This can be particularly advantageous if your mobile app offers a visually captivating user interface or if you want to showcase complex interactions or environments.


Motion Graphics: Motion graphics, on the other hand, focus on creating visually appealing animations through the movement and manipulation of graphic elements. They are typically 2D-based and can effectively convey information, concepts, and ideas in a concise and visually engaging manner. Motion graphics are often used to explain features and benefits, highlight key points, and create a cohesive visual style that aligns with your app’s branding. They are versatile, adaptable, and can be highly effective in capturing the attention of potential users on social media.


Choosing between 3D animation and motion graphics ultimately depends on your specific objectives, target audience, and the nature of your mobile app. It’s important to consider factors such as the complexity of your app’s visuals, the message you want to convey, and the overall style and tone that best aligns with your brand.


We can help you determine the most suitable approach based on your requirements and target audience. Our team of experienced animators and motion graphics artists can create engaging videos that effectively promote your mobile app, maximize engagement on social media platforms, and captivate potential users.

Are there any good explainer video templates?

While there are various explainer video templates available, we believe in providing a more customized approach. At Mypromovideos, we offer comprehensive video services, creating original content in-house to ensure a tailored and impactful result. Our team works closely with you to understand your unique objectives and aims for your mobile app. By customizing every aspect of the video production process, from scriptwriting to animation, we deliver a high-quality video that effectively communicates your app’s value proposition. Rather than relying on pre-designed templates, we aim to create a personalized and engaging experience for your audience.

Can mobile app explainers help to increase downloads?

Absolutely! Mobile app explainer videos have proven to be highly effective in increasing app downloads. By utilizing a well-crafted explainer video, you can significantly boost the visibility and desirability of your app, encouraging more people to download and use it. Here’s how mobile app explainer videos can help in driving downloads:


Captivating Packaging of Information: An explainer video presents your app’s features, benefits, and value proposition in a visually engaging and concise manner. It condenses the essential information into an appealing package, allowing potential users to quickly understand the unique selling points of your app. By highlighting the key functionalities and demonstrating how easy it is to use, an explainer video can entice viewers and create a desire to download the app.


Memorable Branding with Logo Integration: An effective mobile app explainer video incorporates your app’s branding elements, including the logo, to create a cohesive and memorable visual identity. By strategically placing your app’s logo throughout the video, you reinforce brand recognition and establish a stronger connection with potential users. A well-designed and consistent branding approach can instill trust and make your app more appealing, ultimately leading to increased downloads.


Demonstrating App Usage and Benefits: One of the primary objectives of a mobile app explainer video is to showcase how your app can be used and the benefits it offers to users. By visually demonstrating the app’s interface, functionality, and unique features, an explainer video provides a clear understanding of the app’s value. This demonstration instills confidence in potential users, making them more likely to download the app to experience its benefits firsthand.


Enhanced Visibility and Shareability: Explainer videos are highly shareable content, and when optimized for social media and other platforms, they can significantly increase the visibility of your mobile app. With the ability to reach a broader audience through social sharing and online distribution, your app’s explainer video can generate organic interest and attract more people to download it. Additionally, explainer videos often have a longer lifespan than other forms of marketing content, allowing for continued exposure and potential downloads.


Unlimited Potential for Reach: Mobile app explainer videos can be easily shared and distributed across various channels, including websites, social media platforms, app stores, and email marketing campaigns. This enables your app to reach a wide range of audiences, including potential users who may not have been aware of your app’s existence. The versatility of explainer videos ensures that your app’s download potential is not limited by geographical boundaries or specific marketing channels.


At Mypromovideos, we specialize in creating compelling and engaging mobile app explainer videos. Our team can work closely with you to understand your app’s unique selling points and target audience, crafting a customized video that maximizes the potential for increased downloads. If you’re looking to drive more people to download your app and experience its benefits, we can help create a powerful mobile app explainer video that captivates viewers and motivates them to take action.

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