HEALTHCARE VIDEOS

Explaining Health, Medical, and Pharma concepts can be tough, make it easy with a video.

What are Healthcare Videos? Why do I need them?

If you are part of the healthcare industry, chances are that a video could help you go a long way. These are typically explainer videos created for the Medicine, Pharmaceutical, and related industries. But these are not limited to explainers, they could also showcase your company, your app, a breakthrough, or highlight a particular technology that you use. CSR initiatives that your Pharma company undertakes can also be classified as a Healthcare video.

Advantages of Healthcare Videos:

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Simplify complex concepts

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Easy to recall

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Cater to a variety of audience

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Useful for B2B and B2C communication

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Establishes brand

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Creates authority

Reasons for creating Healthcare Videos with Mypromovideos

With over a decade of experience in the video industry, we have made many kinds of videos for the Healthcare Industry. We understand the various needs of the Medical, Health and Pharma industry. We follow technological and medical advancements closely. We are able to communicate well with all categories of target audience- be it patients, hospitals, doctors, other medical professionals, researchers, marketers or HR.  And if all these reasons aren’t enough, we also have this uncanny ability to go to the crux of the matter which makes us a favorite across various industries, including Healthcare.

The Process

A Healthcare video is very different from Explainer video, but the process of video creation is essentially the same. Here’s how it goes

Explainer video Questionnaire

Stage 1: We ask. You explain. We understand exactly what you need.

Explianer video script

Stage 2: We write a script and get your approval

Explianer video storyboard

Stage 3: We create a storyboard and get your approval

Explianer video voice over

Stage 4: We get the voiceover recorded and get your approval

Explianer video styleframe

Stage 5: We create style frames and get your approval

Explianer video animation

Stage 6: We send you the final draft and get your approval

Explianer video musicandsfx

Stage 7: We add music and sound effects… and get your approval

Explianer video delivery

Stage 8: We send you the final video!

Yup. Notice how there’s your approval at every point? We proceed only when you are satisfied.

Time taken

The time taken for a Healthcare video could vary, depending on the complexity of the project and the duration of the video. We usually try to aim at 4-6 weeks.

Here are a few categories of Healthcare videos you could choose from

Video For Patients

When you need to explain your health product or solution to a patient, you need to do it in a way that they would understand. Because only then will they relate to the product and feel comfortable using it. A short simple video, has just the magic needed for this.

Pros of this style of Healthcare videos:

  • Usually short
  • Easy to produce
  • Connects to the end customer easily
  • Immediately helps your customer understand what you are all about

Cons of this style of Healthcare videos:

  • As the target is patient, jargons should be avoided and the video has to be made entertaining.

Video For Health Professionals

Communicating to Health Professionals needs a special kind of understanding. You have to empathise with the problems they face and explain to them how you can solve some of these in a way that does not make them feel inefficient. That’s where this style of video comes in.

Pros of this style of Healthcare videos:

  • Builds positive opinions
  • Speaks in the language of health professionals
  • Empathises with them
  • Easily explains how you solve their issues

Cons of this style of Healthcare videos:

  • Care should be given to effective branding.

Product/ Service Launch Video

So you have this wonderful new product, service or app and want to scream from the rooftops about it. Of course, screaming from rooftops will only turn your customers off. So how about a cool launch video?

Pros of this style of Healthcare videos:

  • Short
  • Entertaining
  • Eye-catching
  • Comprehensible
  • Direct

Cons of this style of Healthcare videos:

  • As these are launch videos, they need to be marketed well to be fully effective.

Pharma Infographic Video

You often have specific (often technical) information to be shared. This is especially relevant within the medical community. You may need complex terminology and texts and graphics to get your futuristic ideas across. An infographic video is what you need.

Pros of this style of Healthcare videos:

  • Precise terminology
  • Top-notch design
  • Reinforces  by text
  • Establishes brand authority

Cons of this style of Healthcare videos:

  • These videos need excellent graphics. A good grip over the subject is essential.

Health Concept Explainer Video

When you have a pathbreaking concept to explain, this is the video for you. This can be both health-industry targeted or patient targeted. These videos are crisp and conversational.

Pros of this style of Healthcare videos:

  • Brief and efficient
  • Eye-catching
  • Explanation is simplified
  • Viewers are left with the “wow” feeling

Cons of this style of Healthcare videos:

  • As the target audience is generic, the video has to go the extra mile in being appealing.

You can checkout how this video was made here.

Healthcare SAAS product videos

You have an excellent SAAS product, something that can change humanity forever. Well, you need to showcase it right and a short video is the best way to go. If made with the same passion as your vision, this video can truly propel your product and your vision.

Pros of this style of Healthcare videos:

  • Cultivates excitement
  • Connects to the audience
  • Establishes brand authority
  • Shows the value of the SAAS product

Cons of this style of Healthcare videos:

  • A good narration and product understanding are at the heart of this style of video

Need Healthcare videos? Need help with selecting a style? Need more info?

UdhayaHealthcare Videos