A FinTech Animated Explainer not only helps to establish your brand but also helps in creating a better connection with your customers. Often people run helter-skelter at the mention of anything related to Finance, but an animated explainer engages. It also simplifies the content. Creative motion graphics and animated content energize your message and ensure that the audience is more receptive to it. So many FinTech videos indicate that many have realized that this is a very effective marketing tool, and are using animated explainers effectively. Looking for some inspiration? Presenting 21 Top FinTech Animated Explainers.
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Oh yes, before we start, a small disclaimer- this list is in no particular order. Also, you may want to check out our FinTech page. Let’s begin 🙂
1.Visa AI
FinTech videos have to stand out in a competitive market. Your explainer needs to look as stylish and attractive as your brand. How to achieve it? VISA AI’s motion graphics video is a wonderful example. The visualization and animation are as cutting edge as the product itself.
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2. Aviva Life Insurance
This video is a great example of how FinTech videos can gain customer trust. The clean simple design elements used in the Insurance video communicate that the brand is straightforward. The explanation too, is in plain-speak, immediately striking a warm familiarity with the customer.
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3. Tinkoff Bank
The first thing that strikes you about this video is the lighting, it brightens the video. The beautiful, semi-realistic illustrations feel fresh and sunny. You are left with this warm, good feeling for the bank itself.
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4. Comdirect Bank
Can FinTech videos use abstractions? Yes, and do a kickass job of it too! Check out Comdirect Bank’s video if you need pointers. Everything from “make money grow” to “round-the-clock” are cliches done to death. This video has found ways to express these same things, without using any words, all through abstract objects. How innovative is that? Wow!
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5. PayPal
Paypal is more than a bank. We know it. But how do we express it in a visually memorable way? This video shows just how. It follows the narrative of the lead character to show how PayPal helps all through the journey. Even though it is 3D, on the first look it can easily pass off as a paper cut animation or stop motion. Full points on the innovative use of tech!
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6. Mint.com
This has always been one of the best FinTech motion graphics animation videos ever. Every scene is well thought out, the design elements are well-nuanced, the deft use of action bubble-like lines makes the video look very sophisticated. Make sure you don’t miss this one!
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7.Illinois Mutual
As this explainer video from Illinois Mutual clearly indicates, you can speak on a serious topic and still use animation. Thin line animation is perfect for topics such as this. Minimal designs, with clear conceptualization, helps get this video to earn a place in our list.
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8. Oscar
Looking for a cute FinTech video? Here is a route you could take. The interfaces are neatly integrated into the story flow. The explainer itself is pretty straightforward, and the music upbeat. All-in-all a pretty little video.
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9. AOPA Credit Card
This FinTech Animated Explainer is a no-nonsense, no beating-around-the-bush affair. It is smart, peppy, and informative. And definitely creates an impact.
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10. Bank of Queensland
Is it possible to love a bank? That is the premise this video is built around. Most people would not be able to imagine such a scenario, and here they humorously show how all kinds of love exist…why not love for a bank. Everything from the concept to the characterization is excellent in this FinTech video.
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11. K Bank
You may or may not understand a word of what is being said in this video, but the communication still gets done. Smart motion graphics, energetic music and sound effects, fun visuals and a lot more go into making this one of the most spunky FinTech videos out there!
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12. The Crisis of Credit Visualized
Making effective educational FinTech videos is pretty challenging. And if you are wondering how to go about it, this video is a great place to begin. It speaks to the viewer at their level, and even though eleven minutes is pretty long in this category of videos, you stay interested. And that’s what every educational video wants, right?
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13. Aqua Credit card
Here’s a fresh new approach to combining animation with live footage. The character is cute and adorable. It blends perfectly with the storyline and the visuals of the video.
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14. Leaseplan Bank
A little quirky, a little extraordinary, this FinTech animated explainer is a balance of several traits and it still manages to create an impact. The 3D elements are used with intelligence. This strange little video is especially strange for this list of FinTech videos. But we like that about it. We’re gonna keep it 🙂
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15. Bank COOP
This video is for ecological funds and the messaging couldn’t be better. They show animated origami animals, but instead of paper, we see currency notes. Really, so much planning has gone into this video that even if it were not for the FinTech category, this video stands out.
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16. Vancity
If you are looking for motion graphics that are “wow” and truly blow your mind aways, look no further. This video is really on a class of its oven. Seamless transitions, attractive colors, top-notch messaging…yes, it has it all!
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17.Standard Bank
This one more example of animation in stop motion style. The city that’s created is breathtaking. Every small detail is well throughout. The sync with narration is precise. The entire range of ways in which the bank helps an everyday person is brought out perfectly.
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18. Royal Bank Of Canada
“A thing of beauty is joy forever,” said Keats. And oh boy! Is this video a thing of beauty! It is sheer poetry in motion. It is heartwarming and informative at the same time. The music goes in perfect harmony with it all.
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19. Citibank
Oh my god! This video is sooooo cute! Yes, there’s humor, which goes perfectly with the animation, we must add. But the video itself is adorable. Yes, the topic is serious, and the customers need to understand the features….but why should the messaging be boring and serious too, right?
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20. Touch Bank
Looking for a way to floor your customers with how awesome you are? Well, this FinTech motion graphics video shows one sure way to impress them. The animation is as smooth as butter, and the color choice is bold. You are left with no doubt that this was created by someone with a good choice. And that’s the kind of class you are bringing to your brand as well!
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21. HDFC Bank
Lively, enthusiastic, and direct. This video has many things going for it. The storytelling method with a central character is a classic explainer video style, but the video succeeds in adding its own touch to it. The colors, illustrations, and animations leave you feeling positive about the product itself.
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