Last Updated on March 14, 2024
Article Contents
Assuming that you’re familiar with the concept of explainer videos, I won’t delve into its intricacies – you can refer to all my previous posts on explainer videos. Instead, let’s plunge right into the heart of the matter. What does the interplay of “marketing” and “distribution” signify to you within the realm of B2B tech?
But before we delve into that, allow me to provide a quick overview of the various types of explainer videos available.
Types Of Explainer Videos
- Animated Explainer Videos: Engaging animations simplify complex ideas.
- Whiteboard Animation Videos: Step-by-step drawing to explain processes.
- Live-Action Explainer Videos: Real people and scenes showcase products.
- Motion Graphics Videos: Dynamic visuals present data and concepts.
- 3D Animation Videos: Realistic three-dimensional visuals.
- Typography Videos: Creative text animations highlight points.
- Infographic Videos: Animated infographics convey information.
- Interactive Explainer Videos: Viewers engage and influence content.
- Testimonial Videos: Real customers share their experiences.
- Demo Videos: Showcasing products in action.
Now that we’re acquainted with the different types of explainer videos, let’s delve into how to effectively market and distribute them across various channels. But before we dive into the specifics, let’s revisit our fundamental question: What exactly does explainer video marketing or distribution entail in the realm of B2B?
What Does Explainer Video Marketing or Distribution Mean in the B2B World?
Let’s paint a picture: A cutting-edge tech start-up has ingeniously engineered a revolutionary software solution. It has the potential to reshape entire industries. However, the challenge lies in translating this intricate concept into a language that resonates with potential clients. This is where the power of explainer videos comes into play.
The result? Their explainer video not only garnered thousands of views but also translated into a significant increase in inquiries and conversions. This scenario underscores a crucial truth: an explainer video is a potent tool. However, its real potential lies in strategic marketing and distribution. Just imagine having a masterpiece locked away; its value remains untapped until it’s unveiled to the world. In the world of business, presentation is key – and that’s precisely what we’re about to explore.
Crafting an exceptional explainer video is just the beginning; the real challenge lies in ensuring it reaches the right eyes and ears. This is where the intertwined realms of “marketing” and “distribution” take center stage.
Explainer Video Marketing:
In the context of B2B tech, explainer video marketing involves creating a strategic plan to promote your video content effectively. It’s about identifying your target audience, understanding their pain points, and crafting a message that resonates. It’s about choosing the right platforms, channels, and tactics that will amplify your video’s reach and impact. Think of it as introducing your video to the world in a way that captures attention and drives action.
Explainer Video Distribution:
Once you’ve created a compelling explainer video, the distribution phase comes into play. This involves strategically placing your video across various platforms and touchpoints where your target audience frequents. It’s about making your video accessible on your website, sharing it on social media, embedding it in emails, and even collaborating with influencers or industry platforms to expand its reach.
In essence, explainer video marketing and distribution in the B2B world encompass the art and science of making your masterpiece known, appreciated, and acted upon. It’s about creating a harmonious symphony between your message, your audience, and the platforms that connect them.
Why Are Pre-Distribution Questions Important To Ask?
As you embark on your journey to market and distribute your B2B tech explainer video, envision it as a voyage of strategic storytelling. Every successful voyage starts with careful planning, and in the realm of explainer video marketing, that planning begins with a series of pivotal pre-distribution questions.
Think of these questions as the compass guiding your ship, ensuring it sails in the right direction to achieve your goals. Before your explainer video sets sail across the digital seas, these questions help you chart a course that maximizes impact and engagement.
Pre-Distribution Questions To Ask?
Consider these fundamental questions to ensure your efforts are aligned with your goals:
- What are the primary goals of this explainer video?
- Who is your target audience, and what are their demographics and pain points?
- What is the core message you want to convey?
- Where will the video be distributed?
- What action do you want viewers to take after watching the video?
- How does the video fit into your overall marketing strategy?
- What is your budget for creating, promoting, and distributing the video?
- Do you have a clear distribution plan and timeline?
How To Market or Distribute Explainer Videos To Achieve Results?
Now that we have laid the foundation with pre-distribution questions, it’s time to set sail on the exciting voyage of actually marketing and distributing your explainer video. This is where strategy, creativity, and careful execution come together to propel your message across digital waves, reaching your target audience with impact.
In this section, we’ll explore the actionable steps that can turn your carefully crafted explainer video into a powerful tool for achieving your B2B tech marketing goals. From pre-distribution planning to the final post-distribution analysis, each step plays a pivotal role in steering your video toward success. So, hoist the sails, and let’s navigate through the strategies and tactics that will lead your explainer video to the shores of triumph.
Pre-Distribution Steps
- Define Your Objectives: Determine what you aim to achieve with your explainer video – whether it’s increasing brand awareness, driving traffic, explaining a product, or something else.
- Know Your Audience: Understand your target audience’s demographics, interests, and preferences to tailor your video’s content.
- Craft a Clear Message: Develop a concise and compelling script that highlights key points and addresses pain points.
- Storyboard and Visual Design: Create a visual plan outlining the video’s sequence, animation style, and design.
- Choose a Voiceover or Narration: Select a voice that resonates with your brand and delivers a clear message.
- Create Engaging Visuals: Design visuals that enhance your message and captivate the audience.
- Incorporate Branding: Integrate your brand’s identity to reinforce consistency.
- Optimize for Mobile: Ensure your video is mobile-friendly, given the prevalence of mobile viewing.
- Select Distribution Channels: Choose platforms where your audience is active, such as YouTube, social media, your website, and more.
- Prepare for Promotion: Plan teaser content and schedule posts to generate interest.
Distribution Steps
- YouTube and Video Platforms: Upload your video to platforms like YouTube and Vimeo, optimizing titles, descriptions, and tags for visibility.
- Social Media: Share your video across social media platforms, using compelling visuals and captions.
- Website Embedding: Embed the video on relevant pages of your website, enhancing user experience.
- Email Campaigns: Integrate the video into email campaigns to boost engagement.
- Paid Advertising: Consider using paid advertising to extend your video’s reach.
- Collaborations: Partner with influencers or industry experts for wider exposure.
- Employee Advocacy: Encourage your team to share the video on their personal networks.
- Industry Platforms: Share your video on industry-specific platforms and forums.
- Monitor Engagement: Track views, likes, shares, and comments.
- Analyze Performance: Use analytics tools to assess view duration, click-through rates, and conversions.
Post-Distribution Steps
- Engagement Continuation: Keep interacting with viewers through comments and responses.
- Repurpose Content: Create shorter clips or GIFs from the video for continued sharing.
- Feedback and Analysis: Gather feedback for future improvements, and analyze distribution data.
- Long-Term Use: Continue using the video in various campaigns and presentations.
- Update and Refresh: Update the video as your brand evolves.
Tailored Marketing Strategies for Each Explainer Video Type
Each kind of explainer video has unique strengths, and by tailoring your marketing approach accordingly, you can maximize their impact and reach.
Animated Explainer Videos
- Market/Distribute: Share on your website, social media, and video platforms like YouTube. Optimize titles, descriptions, and tags for search visibility. Use paid advertising to reach a larger audience.
Whiteboard Animation Videos
- Market/Distribute: Embed on landing pages and blog posts. Share on social media and use in email campaigns. Utilize webinar platforms for educational purposes.
Live-Action Explainer Videos
- Market/Distribute: Showcase on your website’s homepage. Share on social media and use as part of email marketing. Collaborate with industry events for presentations.
Motion Graphics Videos
- Market/Distribute: Share on social media platforms and embed in blog posts. Use in presentations and seminars. Consider using paid advertising for broader reach.
3D Animation Videos
- Market/Distribute: Share on your website and social media. Use in email marketing to provide a unique visual experience. Collaborate with influencers or industry experts for wider exposure.
Typography Videos
- Market/Distribute: Share on social media platforms with eye-catching visuals. Use in email campaigns to convey concise messages. Collaborate with industry forums or groups.
Infographic Videos
- Market/Distribute: Share on social media and embed on your website. Utilize in email campaigns and presentations. Consider creating shorter versions for quick sharing.
Interactive Explainer Videos
- Market/Distribute: Promote on social media with an emphasis on engagement. Embed on product pages or landing pages to guide users. Use in presentations for interactive demonstrations.
Testimonial Videos
- Market/Distribute: Showcase on your website’s testimonials page. Share on social media to build trust. Use in email campaigns to provide social proof.
Demo Videos
- Market/Distribute: Share on product pages and social media platforms. Use in email campaigns to demonstrate product features. Collaborate with industry influencers for wider exposure.
Successful Explainer Video Examples of Marketing Campaigns
Sometimes, the best way to understand the power of something is to see it in action. That’s why we’re diving into real-world examples of great explainer video marketing campaigns that not only caught attention but also achieved remarkable results.
Campaign 1: Crazy Egg
Crazy Egg, a web analytics company, harnessed the power of animated explainer videos to showcase their innovative solution. By visualizing how their tool identifies and addresses website inefficiencies, Crazy Egg effectively engaged their audience. This approach not only simplified a complex concept but also resulted in increased conversions. To witness the impact, check out their video here:
Campaign 2: Dropbox Intro Video
Dropbox, a pioneer in cloud storage, utilized an animated explainer video to introduce their service. The video’s simplicity and clarity effectively conveyed Dropbox’s value proposition – making file sharing seamless. This approach played a significant role in popularizing the platform and simplifying its adoption for users. Experience the magic of their explainer video here:
Campaign 3: Freshworks
Freshworks, a SaaS company, employed mypromovideos a creative video production agency to create a 2D animated explainer video to showcase their customer engagement software. Through concise visuals and a compelling storyline, the video conveyed how their product enhances customer experiences. This approach not only boosted brand awareness but also drove potential clients to explore their offerings. Dive into their explainer video here:
These examples vividly illustrate how animated explainer videos can be strategically leveraged to convey complex ideas, drive engagement, and achieve remarkable marketing outcomes.
Best Video Distribution Channels To Promote Your Explainer Video
From social media powerhouses to industry-specific platforms, each channel offers a unique opportunity to connect with your target audience. Let’s delve into these distribution avenues and understand how to leverage them for optimum results.
- YouTube: As the second-largest search engine globally, YouTube is a must-have platform for your explainer video. Create a dedicated channel for your brand, optimize your video titles and descriptions with relevant keywords, and engage with viewers through comments and shares. YouTube’s vast user base makes it an ideal platform to showcase your B2B tech solution.
- LinkedIn: Targeting professionals and businesses, LinkedIn provides a conducive environment for B2B marketing. Share your explainer video as a post or through LinkedIn’s native video feature. Since LinkedIn users are actively seeking industry insights, your video can position your brand as an authoritative figure.
- Twitter: Use the quick and dynamic nature of Twitter to your advantage. Tweet your explainer video with a concise and intriguing caption, accompanied by relevant hashtags. With the right timing and engaging content, Twitter can help amplify your video’s exposure.
- Facebook: With its massive user base, Facebook offers a wide-reaching platform for video distribution. Share your explainer video on your brand’s page, in relevant groups, and consider using Facebook Ads to target specific demographics.
- Instagram: Visual-centric Instagram is perfect for sharing short, attention-grabbing clips or teasers of your explainer video. Stories and IGTV are valuable features to showcase your video content in an appealing way.
- Your Website: Embed your explainer video on your website’s homepage, product pages, or landing pages. A video on your website can increase dwell time and provide visitors with a quick overview of your offerings.
- Email Campaigns: Including video in your email campaigns can lead to higher open and click-through rates. Use a compelling thumbnail and a clear call-to-action to encourage recipients to watch the video.
- Industry-specific Platforms: Depending on your B2B niche, there might be specialized platforms or forums where your target audience congregates. Sharing your explainer video on these platforms can yield highly targeted engagement.
- Webinars and Virtual Events: If you’re hosting a webinar or participating in virtual events, incorporate your explainer video into your presentation. It can effectively convey your message and capture participants’ attention.
- Paid Advertising: Utilize paid advertising on platforms like YouTube, LinkedIn, and Facebook to reach a broader audience. Target your ads based on demographics, interests, and behavior to ensure your video reaches the right people.
Remember, the key is to adapt your video content and distribution strategy to each platform’s unique characteristics. Tailoring your approach for each channel will help you maximize the impact of your explainer video and connect with your B2B audience more effectively.
Maximize Impact: Hire a Pro Video Agency For Great Explainer Video Marketing/Distribution
Collaborating with a seasoned agency can offer numerous advantages that go beyond the creative process of video production. Let’s explore why you should consider enlisting a pro video agency to supercharge your explainer video marketing and distribution efforts.
- Comprehensive Strategy and Planning: A reputable video agency will work closely with you to understand your brand, target audience, and marketing objectives. They’ll craft a tailored strategy that aligns with your goals, ensuring your explainer video reaches the right people at the right time.
- Top-Notch Production Quality: Video agencies have access to cutting-edge equipment, advanced editing software, and a team of skilled professionals. This guarantees that your explainer video is not only visually stunning but also technically flawless, enhancing its impact.
- Expert Storytelling: A video agency brings storytelling expertise to the table. They’ll help you craft a compelling narrative that resonates with your audience, using visual elements, scriptwriting, and voiceovers to create an emotional connection.
- Tailored Distribution Strategy: Video agencies are well-versed in the nuances of different distribution platforms. They’ll advise you on where and how to share your video for maximum engagement and visibility, considering factors like platform algorithms and user behavior.
- Optimized for SEO and Engagement: These agencies understand the importance of search engine optimization (SEO) for videos. They’ll ensure your video’s title, description, and tags are optimized, boosting its discoverability on platforms like YouTube.
- Multi-Platform Expertise: Different platforms require different formats and lengths. A professional agency will tailor your video for various platforms, ensuring it’s optimized for mobile viewing, social media sharing, and website embedding.
- Measurable Results and Analytics: Video agencies use analytics tools to measure the impact of your video. They’ll provide you with detailed reports on key metrics such as views, engagement rates, and click-through rates, allowing you to assess the video’s performance.
- Collaboration Opportunities: Agencies often have established relationships with influencers, bloggers, and industry platforms. They can leverage these connections to extend your video’s reach through collaborations and partnerships.
- Time and Resource Savings: Outsourcing your video marketing and distribution efforts to professionals frees up your time and resources. This allows you to focus on other aspects of your business while experts handle the intricacies of video promotion.
- Continuous Improvement: A professional agency doesn’t stop once the video is distributed. They analyze the performance data, gather insights, and make iterative improvements to your video marketing strategy based on real-time feedback.
In the rapidly evolving landscape of digital marketing, having a captivating explainer video is only half the battle. Ensuring it’s seen by the right audience and generates the desired results requires a strategic approach that combines creativity, expertise, and data-driven insights. By enlisting a professional video agency, you’re investing in a partner who can take your explainer video from creation to strategic distribution, maximizing its impact and helping you achieve your marketing goals.
Concluding How To Distribute Your Explainer Video
So, whether you’re a startup looking to break through the noise, an established B2B tech company seeking to educate your audience, or anywhere in between, the roadmap to successful explainer video marketing and distribution is clear. Embrace the power of visual storytelling, optimize your strategy, and watch as your explainer videos become powerful tools that drive engagement, conversion, and growth in the dynamic landscape of B2B tech marketing.
Partner with mypromovideos, your expert video production agency. From concept to distribution, we’re here to guide you through every step of the process. Reach out to us today and let’s create something extraordinary together!
