Last Updated on April 25, 2024
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Explainer videos are the secret weapon for capturing website traffic in today’s fast-paced world, where attention spans are short and competition is fierce. They offer a powerful solution, condensing complex information into engaging visuals. But simply creating a video isn’t enough. To truly drive website traffic, you need a strategic approach. Here are 10 actionable tips to unlock the full potential of explainer videos and turn viewers into visitors for your website.
Why Video Marketing Reigns Supreme in Driving Website Traffic?
Video marketing isn’t just a trend; it’s a traffic-generating powerhouse. Here’s a closer look at why:
- Captivating Attention: Videos inherently grab attention faster than text-based content. They leverage the power of sight, sound, and motion to create an engaging experience that keeps viewers hooked. This translates to higher user engagement on your website, leading to a longer dwell time – a key SEO metric for search engines.
- Search Engine Love: Search engines like Google prioritize content that keeps users engaged. Videos tend to have a higher dwell time compared to text, signaling valuable content to search algorithms. Additionally, incorporating relevant keywords in your startup explainer video title, description, and tags can significantly improve your website’s ranking in search results, driving organic traffic.
- Accessibility and Shareability: Videos are universally understood, transcending language barriers. They’re also easily digestible and highly shareable across social media platforms and email campaigns. This broader reach allows you to tap into a wider audience and attract potential customers who might not have found your website otherwise.
- Building Trust and Connection: Videos foster a sense of connection with viewers on a more personal level. By showcasing your brand personality, product features, or customer testimonials, you build trust and credibility, ultimately converting viewers into website visitors who are more likely to explore your offerings.
Attract & Convert: Leverage Explainer Videos for Website Traffic
1. Clear Call to Action Video Content
Don’t leave your viewers wondering what to do next! Explicitly instruct them on what action to take at the end of the video, such as visiting your website, subscribing to your channel, or downloading a free resource. Make the call to action clear, concise, and visually appealing using text overlays or a vocal prompt. A strongvideo CTA encourages next steps by guiding viewers towards the next logical step in their journey, such as downloading a resource, scheduling a demo, or contacting your sales team.
2. Add an Explainer Video to Your Home Page For Video Marketing
Embedding a video directly on your home page can boost SEO, increase website ranking, and generate more traffic in several ways. Search engines often favor websites with rich content that includes video. Embedding an explainer video can improve your website’s ranking in search results, leading to organic traffic from potential customers searching for solutions like yours. High-quality explainer videos are more likely to be shared and embedded on other websites. This can generate valuable inbound links back to your homepage, further boosting your SEO and website authority.
3. Use Keywords in Your Video Title and Description to Drive Website Traffic
Strategically include important keywords in your video titles and descriptions to enhance SEO and guide viewers to your landing page. Begin by conducting keyword research to identify the terms your target audience is actively searching for when seeking solutions related to your product or service. Tools like Google Keyword Planner or social media listening platforms can be helpful resources. Once you have a list of relevant keywords, weave them naturally throughout your video title and description. Don’t resort to keyword stuffing, as this can appear unnatural and detract from the viewer experience.
4. Optimize Your Explainer Video For Platforms and Audience
Tailor your video’s orientation and length to suit the social media platform you are using to reach a more targeted audience. Different social media platforms cater to different preferences and viewing habits. For instance, viewers on TikTok expect short, attention-grabbing videos in a vertical format, while YouTube video audiences might be more receptive to longer explainer videos with in-depth content. By tailoring your video’s format and length to the specific platform, you can ensure it resonates better with the audience you’re trying to reach. A concise and visually engaging video might perform well on Instagram Stories, while a more detailed explainer video with a horizontal orientation could be ideal for Facebook or LinkedIn.
5. Include the Word “Video” in Email Subject Lines
Boost open rates by including the word “video” in your email subject lines. The word “video” triggers curiosity in recipients’ inboxes. It stands out from text-heavy subject lines and entices them to open the email to see what the video is about. While embedding the video directly is ideal, including a compelling preview image alongside the subject line can further enhance email performance. This image, combined with the “video” keyword, can entice viewers to click and watch the full video format on your website if the email platform doesn’t support embedded content.
6. Keep Explainer Videos Short and Sweet
Aim for videos under two minutes to maintain viewer engagement and ensure they watch until the end. Online viewers are bombarded with content, and their attention spans are shorter than ever. A concise explainer video under two minutes is more likely to hold their interest and effectively deliver your message. Prioritize conveying the core benefits and value proposition of your product or service within the limited timeframe. Instead of lengthy explanations, focus on the “why” behind your offering and the problems it solves for your target audience.
7. Define Your Message Clearly to Increase Traffic
Craft a well-written script with a clear message to avoid confusion and ensure viewers understand your content. By clearly defining your message beforehand, you can tailor your script to resonate with your target audience’s needs and pain points. This focused approach ensures the video speaks directly to their challenges and offers a compelling solution.
8. Use Second-Person Language
Engage viewers by using “you” and “your” to create a personalized video and make the content more relatable. Shifting the focus to “you” helps viewers see themselves within the video’s narrative. They can easily imagine how your product or service can benefit them directly, leading to a deeper understanding of its value proposition. Second-person language encourages viewers to actively participate in the viewing experience. They feel like you’re speaking directly to them, making them more invested in the information being presented and more likely to take action at the end of the personalized video.
9. Highlight the Benefits in Type of Video:
Focus on showcasing the benefits of your product or service in the video to captivate viewers and drive conversions. People are primarily motivated by how a product or service can solve their problems and improve their lives. Shift the focus away from features and functionalities, and instead, highlight the tangible benefits viewers can expect to experience. Demonstrate how your offering can alleviate their pain points, remove frustrations, or fulfill their desires. By connecting with viewers on an emotional level, you create a sense of need or aspiration that compels them to take action.
Don’t just showcase benefits in theory. Use visuals, storytelling, or even customer testimonials to illustrate real-world examples of how your product or service has transformed lives. This actionable approach makes the benefits more relatable and drives conversions by prompting traffic with video to achieve similar positive outcomes.
10. Design an Engaging Landing Page to Optimize Your Video
Create a visually appealing landing page to host your video, encouraging more plays and enhancing viewer engagement. First impressions matter. Create a landing page with a clean, modern design that complements your brand aesthetic. Utilize high-quality visuals, such as hero images or product screenshots, alongside your explainer video to create a visually compelling experience.
Position your explainer video prominently at the top of the landing page. This ensures it’s the first thing visitors see and captures their immediate attention. Consider using a high-quality thumbnail image with a play button overlay to entice viewers to click and watch. In today’s mobile-first world, make sure your landing page is optimized for all devices. Test it on various screen sizes and browsers to ensure a seamless user experience for mobile visitors.
11. Reignite and Repurposing Video Content
Think beyond the single best explainer videos. Break it down into bite-sized snippets perfect for social media teasers. Craft blog posts that expand upon the video’s content. By repurposing your explainer video in various formats, you can maximize its reach and effectiveness. Generate excitement by creating a behind-the-scenes look at the making of your explainer video. If your explainer video is data-driven or visually compelling, consider creating a shareable infographic or slideshow that summarizes the key points.
Example:
This animated explainer video, created by the video production company Mypromovideos, tackles a crucial topic: employee wellness and mental health care in the workplace. The video focuses on CuraLinc’s approach to this vital issue.
Animation Advantage:
By using animation, Mypromovideos effectively engages viewers with a visually stimulating format. This approach can be particularly helpful for explaining complex topics like mental health in a clear and relatable way.
Storytelling for Impact:
The video likely utilizes a compelling storyline to showcase the challenges employees face regarding mental health and the importance of seeking help. This narrative approach can resonate with viewers on a personal level and leave a lasting impression.
Highlighting CuraLinc’s Solution:
CuraLinc’s explainer video most likely goes beyond simply raising awareness. It strategically highlights the solutions and support systems CuraLinc offers to promote employee well-being. This could involve showcasing their specific services, resources, or benefits.
Emotional Connection:
The use of animation allows for flexibility in portraying emotions. Mypromovideos might have incorporated visuals that evoke empathy and understanding for the challenges employees face, further emphasizing the importance of CuraLinc’s services.
Call to Action (CTA):
An effective explainer video typically concludes with a clear call to action. CuraLinc’s video might encourage viewers to learn more about their services, contact them for a consultation, or visit their website for additional resources.
Overall, Mypromovideos’ animated explainer video for CuraLinc appears to be a well-crafted piece that uses engaging storytelling and animation to highlight the importance of employee wellness and showcase CuraLinc’s solutions in a memorable way.
What are some popular video marketing platforms?
Some popular video marketing platforms include:
1. GUDSHO: Known for providing extensive security standards, video marketing tools, live streaming, monetization options, and other innovative features.
2. Wave.video: Offers an easy-to-use platform for video editing, video player customization, and thumbnail customization.
3. VPlayed: Specializes in developing fully customized OTT platforms and apps for businesses, providing white-label capabilities for branding customization.
4. Vimeo: Offers free and paid plans with additional perks for paid users, allowing businesses to host SaaS explainer videos and engage with their target audience effectively.
5. Wistia: Provides concentrated SEO efforts, email collectors for lead generation, and features for embedding videos anywhere.
6. WeVideo: Known for its extensive array of editing features, helping businesses create visually appealing videos.
7. Vidyard: A hosting platform designed to push prospects further down the buying funnel, offering free and paid plans with various features.
These platforms offer a range of features and capabilities to assist businesses in creating, hosting, and marketing videos effectively to engage with their audiences and drive traffic.
Ready to Ignite Your Website Traffic with Powerful Startup Explainer Videos?
Startup explainer videos are a game-changer for capturing attention, driving traffic, and establishing your brand. But crafting a truly captivating video requires expertise.
That’s where Mypromovideos comes in. We’re a leading explainer video production company specializing in crafting high-quality explainer videos that resonate with your target audience and achieve your marketing goals.
Our team of creative storytellers and video production services will collaborate with you to develop a compelling explainer video that:
- Clearly communicates your startup’s vision and value proposition
- Engages viewers with a dynamic and visually appealing format
- Drives traffic to your website and converts visitors into leads
Don’t wait to unleash the power of video marketing for your startup!
Contact Mypromovideos today for a free consultation and learn we can help create a video that propels your website traffic and brand awareness to new heights.
