Last Updated on July 13, 2023
Dive into the fascinating world of video marketing, where explainer videos take center stage! These powerful tools have become essential for businesses, engaging audiences and effectively conveying messages. However, unraveling the complexity of explainer video costs can be a challenge. But, of course, you need not fret when we’re here! In this comprehensive pricing guide for 2023, we explore the key factors that influence the cost of animated explainer videos. Discover how to assess ROI, compare pricing models, uncover budget-friendly tips, and understand the true cost of compromising quality. Prepare to gain valuable insights into the realm of explainer video pricing, equipping yourself with the knowledge to make informed decisions for your business.
Explainer video production: Understanding the process and costs
Before we delve into video pricing, it’s crucial to take a closer look at the process itself. Understanding each step is vital for effectively managing your budget while delivering a high-quality video that captivates your audience. Let’s explore how the production process connects to pricing:
Conceptualizing and scripting: The foundation of success
The conceptualizing and scripting stage sets the foundation for your video and plays a significant role in pricing. Investing time and effort in this phase ensures that your video resonates with viewers and effectively delivers the intended message. The complexity and customization of the script can influence the overall cost of production.
Storyboarding and animation: Bringing ideas to life
Storyboarding and animation add visual appeal to your explainer video, contributing to its overall quality and impact. High-quality storyboarding and animation enhance production value but may also impact pricing.
When it comes to the cost of creating an explainer video, several factors come into play, and one of the most significant is the animation style you choose. Whether you opt for the charm of 2D animation, the depth of 3D animation, or even a blend of both, it directly influences the complexity of the production process, which in turn affects the overall cost. It’s crucial to explore the various animation options available and gain a comprehensive understanding of their associated expenses. By doing so, you can align your budget with your desired animation style and create a high-quality video that stands out from the crowd.
The cost of explainer video production can vary significantly based on the animation style you select. It depends on a multitude of factors, such as the level of work involved in bringing your video to life through captivating 2D and 3D animation. Talented animators play a vital role in crafting visually engaging content that resonates with your audience. The intricacy, attention to detail, and overall complexity of the visuals contribute to the final cost. Each video is a unique creation, and understanding the level of work required allows you to determine the price range that suits your specific needs.
Voiceover and music: Adding the finishing touches
Professional voiceover and carefully selected music bring life to your video. The skill of the voice artist and the licensing of music can impact pricing. Investing in a talented voiceover artist and using licensed music that complements your video can elevate its quality, albeit at a potential additional cost.
Editing: Refining for perfection
The editing stage ensures that all elements seamlessly come together, polishing the video for a professional finish. Skilled editors refine visuals, audio, and transitions, contributing to the overall quality of the end product. While editing is crucial for a high-quality video, it should be considered as part of the overall production cost.
Considering costs and quality: Striking the balance
While producing a high-quality explainer video involves costs, it’s essential to strike a balance between budget and quality. The price range varies based on factors such as complexity, customization, and expertise required. Investing in quality video production ensures that your content stands out and effectively engages your audience. Remember, a well-crafted explainer video is an investment that yields significant returns.
By understanding the video production process and its connection to pricing, you can make informed decisions to create an explainer video that captivates viewers while effectively managing costs. Embrace each stage, strike the balance, and create remarkable video content that resonates with your audience.
Factors impacting explainer video cost:
Several factors play a significant role in determining the cost of an explainer video. Understanding these factors helps you assess the pricing and make informed decisions. Here are some key points to consider:
Duration of the video and deadline:
The length of the video directly affects the production time and resources required. Longer videos generally involve more complex scripting, storyboard development, and animation, which can increase costs. Additionally, tight deadlines may require additional resources or expedited production, potentially impacting the overall price.
Complexity of the project:
The complexity of the project influences the cost. Videos with intricate visuals, advanced animations, or special effects require more time, expertise, and resources, resulting in higher pricing. Simple, straightforward videos may have a lower cost due to reduced production requirements.
Experience and expertise of the explainer video company:
The experience and expertise of the video production company can affect pricing. Established companies with a proven track record and a portfolio of high-quality work may charge higher rates based on their reputation and expertise.
Other factors that can impact cost include whether you are working with the video company for the first time (as new clients may incur additional setup or onboarding fees), the number of revisions allowed in the production process, and the desired level of video quality.
Ultimately, it’s important to discuss these factors with the video production company to receive a detailed and accurate cost estimate tailored to your specific project needs
Comparing pricing models: Evaluating different options for explainer video production
Video production requires careful consideration of pricing models, as they shape the path to your creative destination. In this, the length of the video and the desired style of video animation play a crucial role. Assessing the average costs is essential to navigate the landscape effectively, as the price depends on these factors.
Exploring pricing models allows you to discover the most suitable approach for your project. Some models offer fixed pricing. They have a price fixed for a 60 second video and take extra fees in a per-second price structure. Others follow hourly rates, allowing flexibility while keeping an eye on the length of the video. Understanding these options empowers you to make informed decisions, finding the balance between cost and quality.
As we said, the right pricing model is crucial to achieving your creative goals. To help you navigate this decision, let’s explore different options and their respective pros and cons:
User-friendly platforms with pre-built templates for quick and easy video creation.
Allows for greater control and flexibility in the production process.
|Limited customization options compared to other alternatives.|
May require more time and effort to achieve professional-quality results.
Lack the polished finishing touches often associated with professional output.
|$30 to $200/ Month|
Note: For more information on the best explainer video software to use in 2023, you can check out our blog .
Access to individual experts with specialized skills and creativity.
Flexibility in project management and direct communication with the creator.
|Quality and reliability can vary based on the freelancer’s experience and expertise.|
Coordination and project management may require additional effort from your side.
Hiring different freelancers for various aspects of the project, such as scripting, voiceover, illustration, animation, and sound, may be necessary.
|$500 to $3500.|
|Production companies||High-quality production values and professional expertise.|
Comprehensive services covering all aspects of video production.
Extensive experience in handling complex projects.
|Higher pricing range, usually starting from $7000 up to $50000 or more, depending on project complexity, expertise, and experience.|
Longer turnaround times due to the involvement of multiple stakeholders.
Limited flexibility when it comes to revisions.
|$7000 to $50000|
|Mypromovideos||Expert team with extensive experience in video production.|
Client-centric approach, understanding, and catering to specific needs.
Comprehensive services covering scriptwriting, animation, voiceover, and more.
|Pricing may be higher compared to some DIY tools, but the value and quality justify the investment.||Starts from $5000|
We hope this comparison helps you in choosing the right option that aligns with your project requirements and budget. Remember, each option has its strengths and considerations, so evaluate them carefully before making a decision
Assessing the ROI: Maximizing value from explainer video production
When evaluating the success of your explainer video, it’s crucial to go beyond the cost and consider the return on investment (ROI). Calculating ROI involves more than just the initial investment; it encompasses the number of new customers you aim to acquire, the style of animation that resonates with your target audience, and the impact your video can have within the first 60 seconds.
To effectively assess ROI, begin by defining your goals. Determine the number of new customers or leads you want to attract through your explainer video. This will help shape your distribution strategy and ensure that your video reaches the right audience. Additionally, consider the style of animation that best suits your brand and connects with your target viewers. The animation style you choose can greatly influence engagement and conversions, so it’s essential to align it with your audience’s preferences.
The first 60 seconds of your explainer video are critical in capturing viewers’ attention and conveying your key message. Make those initial moments count by creating compelling content that resonates with your audience’s needs and pain points. By delivering a clear and concise message within the first 30 seconds, you increase the chances of viewers staying engaged throughout the video.
When evaluating the cost of your explainer video, it’s essential to compare prices against companies offering the same level of quality and production. Pricing can vary significantly within the industry, so conducting thorough research and requesting examples from various providers can give you a better understanding of what to expect and ensure you’re receiving a fair value for your investment.
Keep in mind that ROI is not solely measured in monetary returns. It’s also about creating an impact that extends beyond financial gains. By attracting new customers, delivering a compelling style of animation, and providing examples that resonate with a broad audience, your explainer video can become a powerful tool for building brand awareness, driving conversions, and achieving your marketing objectives.
Assessing the ROI of your explainer video involves considering factors such as attracting new customers, selecting the right animation style(for example 2D, 3D, whiteboard), capturing attention within the first 60 seconds, pricing against comparable quality levels, and understanding that results can vary significantly. By carefully analyzing these elements you understand that cost depends on various factors but calculating ROI is most important.
Choosing the right explainer video production company for your project
When choosing a video production company for your project, it’s essential to consider several key factors. Explainer video production costs can vary, so it’s important to get what you pay for and ensure that the pricing aligns with your budget. To make an informed decision, ask for examples so that everyone involved can assess the quality and style of their previous work. Additionally, scheduling calls to discuss the project details allows for clear communication and helps establish a timeline for completion, typically spanning a few weeks. Collaborating with the production team to write the script ensures a customized approach.
Okay, now let’s delve into the process of selecting the right video production company. In our quest for reliable information, we diligently collected new data by contacting multiple companies in the industry. We asked each company how long their video production projects might take to complete, and during our discussions, we discovered that everyone was pricing their services differently. It became evident that every video project, regardless of its scale or complexity, may require weeks to complete. This timeframe could be influenced by various factors, including the project’s scope, the availability of resources, and the client’s specific requirements. It’s important to consider that a larger budget provides the opportunity for a wider range of creative possibilities, allowing the production team to deliver high-quality videos tailored to meet the client’s needs.
It’s crucial to evaluate video production companies based on their expertise in animation, as it plays a significant role in creating the best explainer videos. By opting for engaging animated visuals, you can captivate your audience and deliver your message effectively. Keep in mind that the quality of the completed video matters, as it reflects your brand and can leave a lasting impression on viewers. Whether you’re looking for a completed video within a specific price range or a custom video designed to meet your unique requirements, carefully consider the production company’s capabilities and expertise in delivering engaging animated videos. By taking these factors into account, you can select the best explainer video production company that meets your needs and ensures a successful outcome.
Budget-friendly approaches: Tips for affordable animated explainer videos
When it comes to animated explainer videos, there are cost-effective approaches that can help you stay within budget while still delivering engaging content. Consider the following tips:
Create your own video:
- Use user-friendly software or online tools to craft your video.
- This option is especially beneficial if you’re a startup or working with limited resources.
Focus on visuals:
- Opt for animated visuals instead of complex character animations.
- Animators can create captivating visuals that effectively convey your message while minimizing costs.
Consider the length of your video:
- Keep in mind that the longer the video, the more it might cost.
- Strive to communicate your message concisely within a shorter duration, which can help reduce production expenses.
Collaborate with illustrators and animators:
- If you can’t start from scratch, work with professionals who offer pricing options based on your project requirements.
- They can provide valuable expertise in creating engaging animated videos while keeping costs in check.
Explore ready-made assets:
- Utilize pre-made templates or existing assets to save time and costs.
- This approach allows you to leverage available resources without compromising on quality.
Evaluate pricing options:
- Research and compare pricing options offered by different animation studios or freelancers.
- Pricing can vary significantly, so consider multiple quotes to find the best fit for your budget.
Note that production companies can provide faster turnaround times compared to creating your own video. While the duration may vary based on the complexity of the project, professionals can typically complete the production within weeks, depending on the scope of work. However, it’s important to note that the quality of output may vary among different production companies. A good quality animation studio will surely give better quality than an amateur trying to create a video on their own.
By implementing these tips and making informed decisions, you can create an affordable and impactful animated explainer video that effectively communicates your message.
Understanding the true cost of an explainer video: Beyond price tags and budgets
When it comes to creating an animated explainer video, it’s essential to bear certain factors in mind, going beyond the immediate cost and budget considerations. While discussions about small and large budgets, pricing comparisons, and multiple calls are important, it’s crucial to understand that a video is more than just a video. It has the potential to create lasting impressions and memories.
Here are some key aspects to consider:
- A well-crafted video can leave a lasting impact on your audience.
- Characters that animators create can become iconic brand mascots, establishing a strong brand identity and recognition.
- If a video is done incorrectly, it can have detrimental effects on your brand.
- In such cases, you might need to start the branding exercise from scratch, which can be time-consuming and costly.
- On the other hand, a well-executed video can effectively enhance your brand image and resonate with your target audience.
- A high-quality video has the potential to bring returns endlessly.
- It can serve as a powerful marketing tool, attracting customers and generating business opportunities.
- Take any calls to discuss your project with potential video production partners. Because rather than characters, the video instead is a brand mouthpiece.
- Engage in thorough discussions to ensure that the video aligns with your vision and goals.
- Remember, the aim is not just to create any video but to produce a video that effectively captures your message and meets your specific needs.
Consider your video needs:
- Evaluate the type of video you need, whether it’s a short and impactful explainer or a more comprehensive brand story.
- The pricing against the same level should be considered in relation to the level of creativity, expertise, and quality that animators bring to your project.
By keeping these aspects in mind, you can make informed decisions and invest in an animated explainer video that goes beyond its initial price tag. Remember, the video you create has the potential to leave a lasting impression and contribute to your brand’s success. Choose a video production partner that not only understands your vision but also possesses the expertise to bring it to life.
As you venture into the captivating world of animated explainer videos, remember that the true cost extends far beyond mere numbers and budgets. It’s about unlocking the potential to create unforgettable moments, establishing a powerful brand identity, and reaping endless rewards. Embrace the collaborative journey with a trusted video production partner who shares your vision. Harness the magic of animation to captivate your audience, inspire action, and leave an indelible mark on the hearts and minds of viewers. So, dare to dream big, invest wisely, and let your animated explainer video become a transformative force that propels your brand to extraordinary heights.