Last Updated on July 13, 2023
Videos are a valuable tool for captivating viewers and improving churn rates. Nevertheless, some businesses are not yet utilizing the full potential of video marketing. This piece aims to discuss the efficiency of one of the most effective types of marketing videos – animated explainer videos – and disprove marketing myths about them. Additionally, we will provide insights on how to optimize return on investment seamlessly through animated explainer videos. We confidently say that the explainer videos are worth it!
Debunking myths about animated explainer videos
#1: Animated explainer videos are expensive.
Fact: While some high-end animated explainer videos can be expensive, there are many affordable options available for businesses of all sizes. Based on the stage of the businesses that they are currently at, they can choose the suitable option that justifies the explainer video ROI.
#2: Animated explainer videos are only for B2C companies
Fact: Animated explainer videos are effective for both B2B and B2C companies. The key is to create videos that speak to your audience and showcase the benefits of your products and services.
#3: Animated explainer videos are not effective for complex products/services
Fact: Animated explainer videos can be highly effective for complex products/services. The. goal of an explainer video is to focus on storytelling and simplify your messaging to ensure your audience can understand your offering.
#4: Animated explainer videos are too long, and people lose interest
Fact: Animated explainer videos are usually under two minutes, making them a perfect length to keep the viewer’s attention. The key is to create attractive visuals and pacing to ensure your viewers stay interested.
#5: Animated explainer videos don’t work on social media
Fact: Animated explainer videos are highly effective on social media platforms such as Facebook, Instagram, and Twitter. The key is to create videos that are optimized for each platform and use relevant keywords to reach your target market.
While there are many myths about the ROI of your explainer and conversion rates of video marketing, the fact is that videos are an effective tool for increasing sales and building brand awareness. To maximize the effectiveness of your marketing efforts, it’s important to incorporate video into your marketing campaign.
When should you go for explainers in your video marketing campaign?
Explainer videos have become an essential component of any effective marketing campaign. Videos are an effective way to engage with your target audience and promote your products and services. But before you jump onto the video marketing bandwagon, it’s important to know when you should go for an explainer video.
When you need to “explain” something:
Explainer videos are perfect when you need to explain something in a simple and concise way. Instead of relying on text-based explanations, videos can give your potential customers a more interactive way to learn about your product or service.
When you want to engage and entertain your visitors:
Good explainer videos are interesting to watch and can keep your visitors connected with your brand. They are a great way to build brand awareness and create a personal connection with your audience.
When you have the budget for it:
Creating high-quality explainer videos requires time and money. If you have the budget for it, it’s important to invest in creating a coherent and effective marketing message that can save time and build trust with your potential customers.
When you have the final product in hand:
Before creating an explainer video, it’s important to have a clear understanding of the final product or service. Once you have fixed all the glitches and the bugs and innovated and tested, creating an explainer video will become easier and allow you to change the video as needed.
When executed properly, videos can be the best way to reach your target audience and streamline your marketing campaigns. From tutorial videos to testimonials and product demos, videos can give your potential customers touchpoints at every stage of the buying journey.
Whether it’s through email campaigns or social media posts, videos featuring your products or services can give your company a personal touch and build trust with your satisfied customers. With the integration of digital video marketing, businesses need to fully leverage the power of video to take their marketing efforts to the next level.
Planning and creating animated explainers for better video marketing outcomes
Creating an animated explainer video is like having a baby, the moment you declare that you’re going to have one, you’ll be piled with a ton of advice… and a whole lot of it, albeit well-meaning, is nothing more than guesswork. Most often people draw conclusions from their own experiences or what they have heard from others without realizing that in this industry, one rule doesn’t apply to all. These speculations have over time become so set-in-stone that we believe them to be actual facts, whereas they are nothing but popular opinions related to explainer videos.
Opinion 1: Don’t Use Humor
Fact: Who doesn’t like to laugh? Just because you are in a serious business is no reason for you to get all serious. It is your message that’s important. If humor helps get your message across, go for it.
Check out this video titled “Dumb Ways to die” brought out by Metro Trains, Australia, for example.
Did you notice the number of views? Speaking of death is a serious business, but they have managed to create humor around it and to draw attention of the people to the cause.
Or take the case of this explainer for Air Safety Video:
See how they turn the most boring part of the journey into the most interesting thing you’ll ever see.
Ah! But I can hear some of you think…this is not applicable to demo videos related to products and services, well think again.
I present to you two exemplary examples for this.
Google Wave was something that only geeks could understand. Rest of the world was wondering what on earth the fuss was all about. Then came this landmark video, and checkout the views.
Need more proof? See this video that even had Ashton Kutcher going gaga:
Opinion 2: Use Humor
Fact: Yes, the reverse is also not true. The fact is that there is no hard and fast rule that says that your Explainer video will suck if it has humor or doesn’t have humor. You have to decide on the best way to showcase your message, if humor would make it click, awesome. Else, forget it. If you want to move people with emotion, then humor may not do the trick.
Here’s an inspiring work that doesn’t use humor and still does spectacularly well:
And see how sensitively this video brings out the topic
This video has connected with millions and since it is such a sensitive topic, this is undoubtedly the best possible treatment.
Opinion 4: Include All The Features
Fact: The video is just a few minutes long. So speak of the most important pain-point that your product/service solves and only that. If you need reference I would like to once again direct you to the Google Wave video. Where as the actual explanation of all the features could have taken hours.
You can also take a look at our Freshdesk video:
Freshdesk has lots of awesome features but not only was it impossible to explain all of it in so little time but it would also have made a tediously boring video. We just whet the appetite of the viewer and we speak of the potential.
Opinion 5: Cater Only To Your Target Market
Fact: Explainer Videos cannot be put into the same bracket as regular ads. They work in a different manner. Here if a video gets liked by millions, it will be shared by millions and will, through various channels and connections, reach your target market. So should it cater to your target market? Yes. But should it cater only to your target market? The short answer will be, no. Refer to all the videos above and they’ll all tell you the same story. Anybody who sees these will understand the video, regardless of whether they are the target market and so your message will spread, inadvertently touching your target as it spreads.
Animation Video Production – Planning tips
So when you create an explainer video your focus should be on having a concrete message and finding best ways in maximizing the ROI and not just following the popular opinions. In order to create a successful animated explainer video, you will need to have a clear production planning and processes. Here are some tips to help you create a high-quality video.
Create a strong script and storyboard:
The script and storyboard are the foundation of your video, so it’s important to spend time crafting a clear and compelling script.
Choose the right animation style and visual elements:
The animation style and visual elements like illustrations & graphics should be aligned with your brand and values. Consider using colors, fonts, and images that reflect your brand’s personality.
Use best practices for voiceover and sound effects:
The voiceover and sound effects should be clear and concise. Choose a voiceover artist that fits your brand and values, and use sound effects to enhance the visual elements.
Create engaging visuals and pacing:
The visuals should be dynamic, with pacing that keeps the viewer’s attention. Use animation and visual effects to create a sense of motion and flow.
How to engage, Improve conversion and boost ROI with animated explainer marketing videos
Animated explainer videos can be an efficient way to boost brand value, connects with your audience, and drive sales. Here are some tips to help you increase the return on investment of your video:
Promote and distribute your animated explainer video:
Once you make an explainer video, it is important to promote and distribute it in order to reach its intended audience. One way to do this is by sharing the video on your social media platforms and embed it on your website. By taking these steps, you can maximize the reach and impact of your animated explainer video.
Incorporate video into your marketing strategy:
Incorporating video into your marketing strategy can significantly boost your brand’s awareness and engagement. It’s no secret that video content is becoming increasingly crucial in modern marketing, and with the rise of social media, video marketing has become more accessible than ever. Regardless of how you decide to proceed, implementing video into your marketing strategy is a smart move that can result in massive engagement gains and ultimately drive revenue growth.
Use video as a touchpoint throughout the buyer’s journey, from the landing page to the testimonial page and include it in your email campaigns.
Personalize your video content:
Personalizing your video content is crucial to connect with your audience effectively. The more you tailor your video content to the viewer’s interests and preferences, the more likely they are to engage with it and share it with others. Overall, personalizing your video content is an effective way to build stronger relationships with your audience and increase the ROI.
With our more than a decade experience in animated video production, we say that the animated explainer videos are a powerful marketing tool that every business from startups to corporate giants should incorporate into your digital marketing strategy. It is worth the investment. With the ability to personalize and streamline messaging, build brand awareness, and create a personal connection with viewers, animated explainer videos have become an essential touchpoint in every business.