Magic of a Play Button

play button

Last Updated on May 9, 2023

For quite some time now, I have been contemplating penning down a blog post that delves into a fascinating discovery that has the potential to augment the click-through rate of the videos hosted on our website by a staggering 100%. As luck would have it, in the middle of last year, we chanced upon Crazyegg, an exceptional service that we believed would help us in gauging the performance of our site. Upon conducting an analysis of the initial 500 visits, I was dismayed to discover that a meagre number of individuals were actually watching the videos, and to make matters worse, only a couple of them seemed to be taking any interest in the gallery that we had on display.

Also read: Top Five Creative Explainer Videos

Initially, it was an image roll-over for all the videos. There would be a video thumbnail and on mouse-over, an image with a play button would appear. Here are the two images which I used for freshdesk.

Vnj9w RTiu2IDYFV821JfhkOU0mZZ0mR1S6cbvHR0OJ4tP8ZzpGI9I7hSrzVGphxw9Sd PSk QDINDA Yll06GeCyn2njvKqqaDi8MMkylLSBBN1LSACNfNm9DwHLBvK5UILDV FWcAdUV2PbUJJxasmV0AFTI KIyGrh4Wsg1OYeJd2VQ9rmMPC6rWWTR R2uXXCk7n7tTePl1FxbiqLTEBuHAq6Euw2xudao

After analyzing the data, I just reversed the order to see how it was working for the next 500 visits. The result was astonishing! All our videos are now being watched and it is a 100% increase in the click-through rate.

Also read: The Ultimate Guide to Video Marketing

Just an image with a play button can make a lot of difference to a website.

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