Last Updated on November 6, 2023
Estimated reading time: 17 minutes
In an era where visual content reigns supreme, animated explainer videos have become a formidable tool for conveying information effectively. These videos combine engaging visuals with concise scripts, making them an ideal choice for businesses, educators, and creators looking to captivate their audience. However, the process of producing a compelling animated explainer video can be intricate and time-consuming.
This comprehensive guide will unveil the fastest and most efficient route to producing an animated explainer video. We’ll walk you through each step of the journey, from concept to completion, while also delving into the various tools available. We’ll emphasize that while these tools are accessible, there’s often a steep learning curve associated with them. As such, we’ll explore why choosing a professional video production studio can be a wise decision.
Navigating the World of Animated Explainer Videos
- Simplified Communication
- Elevated Engagement
- Versatile Applications
- Brand Consistency
Before we delve into the process, it’s essential to grasp the significance of animated explainer videos and why they’ve become indispensable in the digital landscape. These videos are succinct yet captivating narratives that simplify complex ideas through compelling visuals and clear scripts.
Animated explainer videos have surged in popularity due to their unique ability to captivate, educate, and entertain audiences across various domains. Let’s delve deeper into why they’ve become indispensable in today’s digital landscape:
1. Simplified Communication
Animated explainer videos excel at simplifying complex ideas and making them accessible to a broad audience. Here’s how they achieve this:
- In-Depth Explanation: Unlike written content, which may require extensive reading and comprehension, animated videos convey information through a combination of visuals, audio, and succinct narration. This multi-sensory approach allows viewers to grasp intricate concepts quickly.
- Visual Analogies: Animated explainer videos often employ metaphors, analogies, and visual storytelling to elucidate abstract or intricate topics. These techniques bridge the gap between complex ideas and the viewer’s understanding, creating a seamless learning experience.
- Enhanced Retention: Research indicates that people tend to retain information better when it’s presented visually. Animated explainer videos leverage this cognitive advantage by using compelling visuals to enhance memory retention.
2. Elevated Engagement
One of the standout features of animated explainer videos is their ability to capture and retain audience attention. Here’s why they excel in engagement:
- Visual Appeal: The combination of vibrant visuals, animations, and color schemes in animated videos is inherently attention-grabbing. Viewers are naturally drawn to visually stimulating content.
- Narrative Storytelling: Animated explainer videos employ storytelling techniques that evoke emotions and create a connection with viewers. When presented with a compelling narrative, viewers are more likely to stay engaged and watch the video to its conclusion.
- Psychological Impact: Human psychology plays a significant role in engagement. Visual and auditory stimuli trigger cognitive responses, making animated videos a powerful medium for influencing viewer behavior.
- Interactive Elements: Some animated explainer videos incorporate interactive elements, such as clickable buttons or quizzes, to engage viewers actively. These interactive features transform passive viewing into an immersive experience.
3. Versatile Applications
The versatility of animated explainer videos is a key driver of their popularity. They find applications across diverse domains:
- Educational Tools: In the field of education, animated explainer videos simplify complex subjects, making learning more accessible and engaging. They cater to different learning styles, benefiting both students and educators.
- Marketing Assets: Animated explainer videos serve as potent marketing tools. They can effectively convey a brand’s message, product details, and value propositions to potential customers. Marketing campaigns that include animated videos often see higher engagement rates and conversion rates.
- Entertainment Medium: Beyond education and marketing, animated explainer videos have found their place as an entertainment medium. Animated series, short films, and webisodes entertain audiences of all ages and backgrounds.
- Internal Communication: Within organizations, animated explainer videos facilitate internal communication. They can convey company policies, training modules, and procedural updates in an engaging and memorable manner.
4. Brand Consistency
Maintaining brand consistency is crucial for businesses looking to build a strong and recognizable identity. Animated explainer videos contribute to this consistency in several ways:
- Unified Visual Style: By adopting a consistent visual style across all animated videos, businesses reinforce their brand’s visual identity. This includes using specific color schemes, character designs, and animation techniques.
- Message Alignment: Animated explainer videos ensure that your brand’s core message remains aligned across all communication channels. This consistency helps reinforce the brand’s values and mission.
- Memorable Branding: Animated videos often include branded elements such as logos, mascots, or catchphrases. These recurring elements create a lasting impression on viewers, further strengthening brand recognition.
The Fast Track to Producing an Animated Explainer Video
- The Production Process
- Define Your Objective
- Craft a Precise Script
- Visualize Your Story
- Select the Right Animation Style
- Tools and Resources
- Harness Animation Software
- Access Pre-designed Assets
- Production and Editing
- Bring Your Vision to Life
- Audio Enhancement
- Review and Feedback
- Solicit Constructive Feedback
- Iterate and Improve
Producing an animated explainer video may seem like a daunting task, but with a well-structured approach, it becomes an efficient and rewarding endeavor. In this section, we’ll break down the production process into distinct steps, guiding you toward producing a compelling animated explainer video.
1. The Production Process
Define Your Objective
Begin your journey by establishing a clear and concise objective for your animated explainer video. Consider the following:
- Purpose Clarity: Define the primary purpose of your video. Is it meant to explain a product, introduce a service, educate your audience, or achieve another specific goal? Ensuring clarity in your objective is the first step toward creating a focused and effective video.
- Target Audience: Identify your target audience and their needs. Understanding your viewers’ preferences and pain points will help tailor your video’s content to resonate with them.
- Call to Action: Determine the desired action you want viewers to take after watching the video. Whether it’s signing up, making a purchase, or seeking more information, a well-defined call to action (CTA) guides your audience’s next steps.
Craft a Precise Script
The script serves as the foundation of your animated explainer video. To craft an engaging and effective script:
- Conciseness: Keep your script concise. Animated explainer videos typically range from 60 to 120 seconds, allowing limited time for conveying your message. Every word in the script should contribute to the video’s purpose.
- Engaging Narrative: Weave an engaging narrative that maintains viewer interest from start to finish. Consider storytelling techniques like introducing a relatable problem, presenting a solution, and resolving with a call to action.
- Script Review: Collaborate with your team or seek professional scriptwriting assistance to ensure clarity, coherence, and alignment with your video’s objectives.
Visualize Your Story
Storyboarding is a critical step in the production process as it visualizes your script and ensures a smooth flow in your video:
- Scene Sequencing: Plan the sequence of scenes to align with the script’s narrative. Visualize how each scene will transition into the next, ensuring a coherent storyline.
- Visual Elements: Determine the visual elements required in each scene, such as characters, objects, backgrounds, and any accompanying text or graphics.
- Duration Consideration: Estimate the duration of each scene to maintain pacing and prevent overloading viewers with information. Balance the visual storytelling with the allotted time frame.
Select the Right Animation Style
Choosing the appropriate animation style significantly impacts the video’s effectiveness and production timeline:
- 2D Animation: This classic style offers versatility and simplicity. It’s well-suited for conveying straightforward concepts with colorful, flat visuals.
- 3D Animation: For a more immersive and visually striking experience, 3D animation adds depth and realism to your video. It’s ideal for showcasing complex products or intricate processes.
- Whiteboard Animation: Known for its educational appeal, whiteboard animation mimics the process of drawing on a whiteboard. It’s effective for explaining concepts step by step.
- Motion Graphics: This style emphasizes dynamic movement and graphics, making it suitable for tech-related or abstract topics.
2. Tools and Resources
In the world of animated explainer videos, having access to the right tools and resources can significantly elevate the quality and efficiency of your production. Let’s delve deeper into these essential elements that can make your journey towards producing an animated explainer video even smoother.
Harness Animation Software
Investing in reputable animation software like Adobe After Effects, Vyond, or Powtoon can significantly enhance your animation capabilities. These tools offer a wide range of features and resources that streamline the animation process and empower you to create professional-quality videos efficiently.
While these animation software tools are excellent for many animation needs, they do come with some limitations. The learning curve can be steep, particularly for Adobe After Effects, which is geared more towards professionals. Vyond and Powtoon, while user-friendly, may have limitations in terms of advanced animation features and customization.
For those seeking a truly professional explainer video with intricate details and a high level of creativity, it is often wise to consider hiring a professional video production studio. These studios have experienced animators, scriptwriters, voiceover artists, and access to cutting-edge technology, ensuring that your video is of the highest quality and meets your specific goals.
Access Pre-designed Assets
Time is a precious commodity in the world of video production, and one way to optimize it is by utilizing pre-designed assets available through online libraries. These assets, ranging from characters and backgrounds to animations, can significantly expedite your video creation process:
- Characters: Online libraries offer an array of pre-designed characters, each brimming with personality, expressions, and poses. Selecting the right characters that resonate with your video’s message and target audience can save you hours of character design and animation.
- Backgrounds: Creating detailed backgrounds from scratch can be a time-consuming endeavor. Online resources provide a plethora of pre-designed backgrounds, ranging from realistic scenes to abstract settings. These backgrounds not only save time but also enhance the visual appeal of your video.
- Animations: Pre-designed animations and transitions can add a polished and professional touch to your video. These animations are often categorized by style and purpose, making it effortless to find the perfect ones for your project. Incorporating them into your video can elevate its overall quality.
By embracing these pre-designed assets, you not only streamline your production but also ensure that your animated explainer video maintains a high standard of quality. They serve as valuable building blocks in crafting a compelling and visually appealing narrative.
3. Production and Editing
In this section, we’ll delve deeper into the production and editing phases, where your vision truly comes to life, and your animated explainer video undergoes refinement and enhancement.
Bring Your Vision to Life
After completing the storyboard and script, it’s time to breathe life into your animated explainer video. Here’s how:
- Animation Execution: Begin animating your video based on the detailed storyboard and script. Pay careful attention to the timing of transitions and the flow of the narrative. This phase requires patience and precision, as even minor errors can affect the overall quality.
- Smooth Transitions: Ensure that transitions between scenes and animations are seamless. Smooth transitions keep the viewer engaged and prevent distractions.
- Synchronization: If your video includes audio elements like voiceovers or music, synchronize them with the visuals accurately. A well-timed voiceover or sound effect can significantly enhance the viewer’s experience.
- Editing: The editing phase is critical for refining your video. Trim any unnecessary elements, fine-tune animations, and address any issues that may have arisen during the animation process. Editing contributes to a polished and professional final product.
Audio plays a crucial role in the effectiveness of your animated explainer video. Here’s how to enhance it:
- Compelling Voiceover: Select a professional voiceover artist whose tone and style align with your video’s message and target audience. A well-delivered voiceover can convey emotion and clarity.
- Relevant Sound Effects: Incorporate sound effects that complement the visuals and script. Sound effects can add depth and engagement to your video. For instance, a “ding” sound can highlight a key point, while ambient sounds can create a specific atmosphere.
- Audio Editing: Ensure that audio elements are balanced and free from background noise. Clean, high-quality audio is essential for viewer comprehension and enjoyment.
By paying careful attention to the production and editing phases, you can elevate your animated explainer video to a professional standard. These steps contribute to a final product that effectively communicates your message, engages your audience, and reflects positively on your brand or message.
4. Review and Feedback
Iterating based on feedback is a vital step in producing a high-quality animated explainer video. It demonstrates your commitment to delivering a compelling message and ensures that your video resonates with your target audience effectively.
Solicit Constructive Feedback
Once you’ve created the initial version of your animated explainer video, it’s essential to gather feedback from trusted sources. Here’s how to approach this step:
- Peer and Colleague Input: Share your video with colleagues or peers who can provide an unbiased perspective. Encourage them to focus on elements like clarity of message, visual appeal, and overall engagement.
- Specific Questions: When seeking feedback, ask specific questions to guide reviewers. For example, inquire about the video’s pacing, whether the message is clear, and if any parts seem confusing or less engaging.
- Objective Opinions: Emphasize the importance of honest and constructive feedback. Encourage reviewers to highlight both positive aspects and areas that need improvement.
Iterate and Improve
After gathering feedback, it’s time to put it to good use by iterating on your animated explainer video:
- Prioritize Feedback: Carefully analyze the feedback received and prioritize the suggested improvements. Start with critical areas that may hinder the video’s effectiveness.
- Revise and Refine: Make necessary revisions to address the identified issues. This may involve reanimating certain scenes, adjusting the script, or refining visual elements. Pay close attention to detail during this phase.
- Continuous Testing: As you make revisions, periodically test the video with a small audience to gauge their response. This iterative process allows you to fine-tune the video until it achieves the desired impact.
- Quality Assurance: Ensure that all aspects of the video, including animation, audio, and script, align with your objectives and brand identity.
Remember that this process may require multiple rounds of feedback and revision to achieve the desired result. Each iteration brings you closer to creating a video that effectively communicates your message, captures audience attention, and achieves your specific goals.
Why Opt for a Professional Video Production Studio?
While the steps outlined above empower you to produce animated explainer videos independently, it’s essential to acknowledge the intricacies involved. Producing high-quality animations can be a time-consuming and technically challenging endeavor, which is why enlisting the expertise of a professional video production studio is often a prudent choice.
- Expertise and Experience: Professional video production studios possess the expertise and experience required to craft exceptional animated explainer videos. They understand the nuances of storytelling, animation, and post-production, ensuring your video is of the highest quality.
- Access to Talent: These studios have access to a pool of talented professionals, including scriptwriters, animators, voiceover artists, and sound designers. This means your video benefits from a team of specialists working collaboratively.
- Streamlined Process: Video production studios have a streamlined process in place, ensuring efficient video creation. They can deliver high-quality videos within shorter timeframes compared to individual efforts.
- Customization: Agencies tailor their services to your specific needs. Whether you require a unique animation style, complex storytelling, or a specific target audience, they can customize the video to meet your objectives.
5 Best Explainer Video Maker Software To Make An Explainer Video
- Adobe After Effects
- Toon Boom Harmony
Animation software has revolutionized the way we communicate and tell stories. It empowers individuals and businesses to bring their ideas to life, captivating audiences with visually stunning and engaging videos. Whether you’re a seasoned animator or a newcomer to the world of animation, having the right software can make all the difference. Here are the top five animation software options that cater to a range of needs and skill levels:
1. Adobe After Effects
- Best for: Professional animators and motion graphics artists
- Skill Level: Intermediate to Advanced
Adobe After Effects is the undisputed leader in the world of motion graphics and visual effects. It provides a vast array of tools and features that allow you to create complex animations, motion graphics, and stunning visual effects. Its integration with other Adobe Creative Cloud applications makes it a go-to choice for professionals.
- Extensive Animation Tools: After Effects offers a wide range of animation tools, including keyframing, expressions, and shape layers.
- Integration: Seamlessly integrates with other Adobe products like Photoshop and Illustrator, enhancing your workflow.
- 3D Animation: Allows for 3D animation and compositing, adding depth and realism to your projects.
- Complex Learning Curve: After Effects has a steep learning curve, making it challenging for beginners.
- Resource Intensive: It demands a powerful computer with a capable graphics card, limiting accessibility.
- Costly Subscription: It’s part of Adobe’s Creative Cloud subscription, which can be expensive over time.
- Overkill for Simple Projects: It may be too complex for quick and straightforward animation tasks.
- Long Rendering Times: Rendering can be time-consuming, especially for high-resolution or lengthy projects.
- Limited 3D Capabilities: While it offers 3D animation, it may not match dedicated 3D software for complex projects.
- Steep Licensing Costs: The subscription model may not be cost-effective for occasional or hobbyist users.
- Best for: Business professionals, educators, and beginners
- Skill Level: Beginner to Intermediate
Vyond is a user-friendly online animation platform designed for businesses and individuals who want to create animated videos quickly. It simplifies the animation process with its drag-and-drop interface and a library of pre-designed assets.
- Ease of Use: Vyond’s intuitive interface makes it accessible to beginners without prior animation experience.
- Ready-Made Templates: Offers a variety of templates for different scenarios, from explainer videos to training content.
- Character Library: Provides a library of customizable characters to suit your video’s needs.
- Limited Customization: While it offers ease of use, the level of customization may be limited compared to more advanced animation software.
- Watermarked Videos: Free trials and basic plans may include watermarked videos, which can detract from professionalism.
- Less Complex Animations: Vyond may not be suitable for intricate or highly detailed animations often required for advanced projects.
- Monthly Subscription: It operates on a subscription-based model, which may not be cost-effective for occasional users or hobbyists.
- Internet Dependency: As an online platform, it requires a stable internet connection, which can be a limitation in certain scenarios.
- Best for: Business professionals, educators, and beginners
- Skill Level: Beginner to Intermediate
Powtoon is an online animation tool known for its simplicity and versatility. It’s ideal for creating engaging animated videos for presentations, marketing, or educational purposes.
- Drag-and-Drop Interface: Powtoon’s easy-to-use interface allows you to create animations quickly by dragging and dropping elements.
- Large Asset Library: Access a vast library of pre-designed characters, props, and templates.
- Voiceover Recording: Record and add voiceovers directly within the platform.
- Branding on Free Plan: The free version of Powtoon includes a watermark on videos, which can be removed by upgrading to a paid plan.
- Limited Export Options: The export options for video formats may be limited compared to other animation software.
- Simplistic Animations: While it’s user-friendly, Powtoon may not offer the same level of complexity and customization as more advanced tools.
- Internet Requirement: Like many online platforms, Powtoon requires a stable internet connection to work effectively.
- Cost Consideration: While beginner-friendly, the cost of premium plans might not be suitable for users with limited budgets.
4. Toon Boom Harmony
- Best for: Professional animators and studios
- Skill Level: Intermediate to Advanced
Toon Boom Harmony is a powerful software for 2D animation, often preferred by professional animators and studios. It offers advanced features and a high level of control.
- Advanced Animation Tools: Harmony provides comprehensive tools for character rigging, frame-by-frame animation, and advanced compositing.
- Professional Output: Suitable for creating animations for television, film, and web series.
- Pipeline Integration: Offers compatibility with other software and pipeline integration for studio workflows.
- Learning Curve: Toon Boom Harmony’s advanced features may have a steeper learning curve, making it less suitable for beginners.
- Costly: It is a premium software with a relatively high price point, which may not be budget-friendly for all users.
- Hardware Requirements: To fully utilize its features, you may need a computer with high processing power and memory, which could be an additional expense.
- Not for 3D: While it excels in 2D animation, Toon Boom Harmony is not designed for 3D animation, which might limit its usability for certain projects.
- Best for: 3D animation enthusiasts and open-source advocates
- Skill Level: Intermediate to Advanced
Blender is a free, open-source 3D creation suite that includes powerful animation capabilities. It’s a favorite among 3D animators and those who appreciate open-source software.
- 3D Animation: Blender excels in 3D modeling, rendering, and animation.
- Active Community: It boasts a passionate user community that contributes to its development and offers a wealth of tutorials.
- Scripting and Customization: Offers extensive scripting and customization options for advanced users.
- Complexity: Blender’s powerful features can be overwhelming for beginners, and its user interface may not be as intuitive as some paid alternatives.
- Steep Learning Curve: Learning to use Blender effectively, especially for advanced 3D animation, can be time-consuming and challenging.
- Limited 2D Capabilities: While Blender is strong in 3D animation, it may not be the best choice for those primarily interested in 2D animation.
- Hardware Demands: Creating complex 3D animations may require a computer with significant processing power and memory, which could be costly.
- Less Professional Templates: Unlike some paid software, Blender may have fewer pre-designed templates and assets, which means more work is required for custom creations.
These animation software options cater to various needs and skill levels, from beginners looking to create simple animations to professionals working on complex projects. Choose the one that aligns with your goals and expertise to unleash your creativity and bring your animated visions to life.
Remember, the best animation software for you depends on your specific project requirements and the level of control you desire.
Conclusion: Effortless Animation for Impactful Results
Producing animated explainer videos may seem complex, but by following the steps outlined in this guide or partnering with a professional video production studio, you can significantly expedite the process. Remember that practice makes perfect, and with each video you create, you’ll become more adept at crafting engaging, informative, and memorable animated explainer videos.
By leveraging the power of animation software, pre-designed assets, and a well-crafted script, you can produce high-quality videos that effectively convey your message and captivate your audience. So, go ahead and embark on your animation journey, armed with the knowledge of the quickest way to produce an animated explainer video.