Corporate video production
For effective corporate communications.
We specialize in creating high-quality videos for effective corporate communication. We offer expertise and creativity to align brand messaging with business goals and strategies to effectively communicate with stakeholders.
Types of corporate videos that we produce
Overview videos
An overview video is a short and informative video that gives a comprehensive understanding of a company, product, or service. It serves as an introduction to a business, giving the audience a quick overview of what the company does and its main offerings. Our team works closely with clients to create effective overview videos that communicate the essence of their brand and help build credibility with their target audience.
Solution videos
Solution videos are a great way to demonstrate how your product or service can solve a specific problem for your target audience. By highlighting the features and benefits of your solution in action, these videos can help build trust and increase conversions. With our help, you can create a captivating solution video that showcases your unique value proposition and drives results for your business.
Event videos
Event videos are typically created to capture the highlights of live events such as trade shows, conferences, and product launches, and can also be used to create engaging promotional content that showcases your brand. We use our expertise in animation, motion graphics, and visual effects to create stunning event videos that leave a lasting impression. Whether you need a promo video for a product launch or want to capture the energy and excitement of a company event, we can create an event video that not only looks great but also delivers results.
Marketing videos
Marketing videos are an essential part of any marketing strategy. Whether you need product launch videos, promos, or explainer videos, we can help you create videos that resonate with your target market. We’ll work with you to create a video that aligns with your marketing strategy and helps you achieve your goals. With our expertise and attention to detail, we’ll ensure that your video-based marketing is a success.
Launch videos
A launch video is used to create excitement and generate buzz around a new product or service. It typically showcases the unique features and benefits of the product and can be used as a part of a broader marketing strategy to help drive sales and increase brand awareness. Our team works with you to ensure that your launch video captures the essence of your product and showcases its key features in a way that’s engaging and informative. We’ve found that this allows us to create a launch video that aligns with your marketing strategy and also gets your potential customers talking.
Internal communication videos
Internal communication videos are an essential tool for businesses to communicate with their employees. They can help convey complex ideas and concepts in a simple and engaging manner. Here are a few types of Internal communication videos:
– Training videos
– Recruiting videos or Onboarding videos
– Video messages for employees
Our team can work with you to create internal communication videos that are tailored to your specific needs, ensuring that your employees have access to the information they need to perform their roles efficiently and effectively.
Crafting custom videos for startups to large corporations since 2009.
Animation to fit every budget: explore our diverse portfolio
Know more about corporate videos
What is a corporate video?
A corporate video is a video produced by a company or organization for B2B or B2C purposes. Many companies use these videos to communicate their brand identity, showcase their products or services, and establish themselves as leaders in their industry.
What are the different purposes for which a corporation needs a video?
Videos can serve a variety of purposes for corporations of all sizes. Videos can help communicate a message in a crystal clear way for businesses large and small. Videos may take different forms, such as explainer videos, product demos, testimonials, or company culture videos. Regardless of the type, videos can be a versatile communication tool to increase engagement, drive conversions, and enhance brand image.
Why is scalability important when it comes to producing videos for large corporates?
Scalability is a critical factor to consider when producing videos for large corporates. Videos can range in complexity and duration, making it essential to have a production process that can handle any level of demand in a seamless manner. A professional team with experience in handling large-scale projects can ensure that the quality and consistency of the videos are maintained, regardless of the scope or size of the project. With scalability, enterprises can confidently create videos that will effectively communicate their message to their audience, without having to worry about logistical challenges.
Do's and Don'ts of corporate videos
Creating a corporate video can be an effective way to showcase your brand and engage your audience. However, there are some important do’s and don’ts to keep in mind when producing a corporate video. At our production studio, our clients include both large enterprises and small businesses, and we’ve found that following these guidelines ensures that every client is satisfied with the final product.
Do’s:
- Do make sure that your video aligns with your brand identity and marketing strategy.
- Do keep your target audience in mind and create a video that will resonate with them.
- Do use high-quality equipment and filming techniques to ensure a professional look and feel.
- Do include a call-to-action to encourage your viewers to take action after watching the video.
Don’ts:
- Don’t make the video too long or include irrelevant information.
- Don’t use poor-quality equipment or filming techniques that may make the video appear unprofessional.
- Don’t forget to proofread and edit the video before publishing to avoid mistakes and errors.
- Don’t try to do everything on your own – it’s fantastic to work with a professional team who can help bring your vision to life seamlessly.
By keeping these do’s and don’ts in mind, you can create a corporate video that effectively represents your brand and engages your target audience.
Let us look at our production process
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Pre-production
Before making a video for your corporate, we start with the discovery and strategy phase where we get to know your brand, audience, and end goal. By understanding your objectives, we create a strategy that outlines the approach we'll take to bring your story to life in a compelling and visually stunning way. Our videos can actually help your audience connect with your brand on a deeper level, which is essential in today's competitive market.
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Scriptwriting
Once the strategy is in place, our experienced scriptwriters will craft a compelling script that communicates your key messages and tells your brand's story in a way that resonates with your audience. We understand that the end goal of your video is to drive results for your business, and we work to ensure that the script is optimized to achieve that goal. Video is often the most effective way to communicate complex ideas, and our scripts are designed to do just that.
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Voiceover
Before we begin animation and design, we'll record the voiceover for your video. We carefully select the perfect voice talent to match your brand and messaging, ensuring that your video has a polished and professional finish. By incorporating a high-quality voiceover, we can create animated videos that capture your audience's attention and keep them engaged from start to finish.
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Storyboarding
Next, our team creates a storyboard that outlines the visuals and narrative of your video. This allows us to visualize the final product and make any necessary revisions before we begin the animation. By creating a storyboard, we can ensure that the video flows seamlessly and captures your message effectively. Storyboards are also a great way to make sure that the video planned is organically aligning with the brand.
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Animation & design
Using cutting-edge animation and design techniques, our team brings your video to life with stunning visuals and engaging animations. We work closely with you throughout this process to ensure that the final product is on-brand and aligned with your vision. Our animated videos can actually help your audience better understand your products or services and make a connection with your brand.
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Sound design & music
To further enhance the impact of your video, we add custom sound effects and music that complement the visuals and voiceover. We carefully select the perfect music to match your brand and messaging, ensuring that your video has a polished and professional finish. By incorporating high-quality sound design and music, we can create animated videos that not only look great but also sound great.
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Revisions & final delivery
Once we've completed the initial draft of your video, we'll work with you to make any necessary revisions to ensure that the final product meets your expectations. Our animated videos are designed to drive results for your business, and we want to make sure that the final product reflects that. Once you're happy with the final product, we'll deliver the final video in the format of your choice, ready for distribution across all channels.
Why do our clients consider us among the top corporate video production companies?
Connect with our awesome production team
We know that every project is unique and requires the right team to bring it to life, and that’s exactly what we do. So if you need the right people to help you create an amazing video, just connect with our ace video production team, and let’s get started!
Frequently Asked Questions (FAQ)
Do you provide video scripting services?
Yes, we provide video scripting services for all types of videos we produce. A well-written script is the backbone of any successful video project. It guides the entire production process and ensures that we capture good concepts to convey your message effectively. Our experienced scriptwriters work closely with every client to understand their brand identity and objectives, and to create a script that aligns with their vision for the final video.
Do you use real artists to record the voice for the videos?
Yes, we use professional voice-over artists to record the voice for our videos. We have a diverse roster of artists with different accents, tones, and genders to choose from, and we can help you select the right one for your video. Our goal is to capture good-quality audio that enhances the visuals and overall impact of your video.
What is the difference between a corporate overview video and a product video?
A corporate overview video is a professional video that provides an introduction to the company, its brand identity, values, and goals. It is a great way to showcase the company’s history and achievements. On the other hand, a product video is another type of company video that showcases the features and benefits of a specific product. If you’re looking to introduce your company as a whole, a corporate overview video would be the best fit. However, if you want to promote a specific product and capture the attention of potential customers, a product video would be the right choice.
Live action or animation, which one to choose?
We specialize in producing animated content, so we may be a bit biased when it comes to choosing between live-action and animation! However, there are benefits to both types of video content depending on your needs. Live-action videos can be great for showcasing real people or products and creating a more personal connection with your audience. On the other hand, animation can be an effective way to simplify complex ideas, create eye-catching visuals, and bring imaginative concepts to life.
When considering which type of video to choose, it’s important to take into account factors such as your cost, the message you want to convey, and your brand’s overall style and tone. If you’re looking for something that’s easy to update or customize, animation can be a great choice since it can be created in-house and tweaked as needed. Additionally, videos with animation can often perform well on SEO since they tend to have a longer shelf life and can be shared more easily on social media. Ultimately, it’s up to you to decide which category of video best fits your needs and goals!
What should be the length of the corporate video?
The ideal length of your video depends on the kind of video and its purpose. In general, the best enterprise videos are between 1 to 2 minutes in length. However, some videos may need to be longer to convey the desired message effectively. The length of the video also impacts the production cost, so it’s important to choose the appropriate length for your budget. Another big factor to consider is attention span, as shorter videos generally have better engagement rates, if the video is too long, they may not watch the entire video attentively. So, in summary, the length of the video should be determined by its purpose, the kind of video, and the audience it’s intended for.
