Last Updated on May 11, 2023
Explainer videos have become an essential tool for digital marketers. In today’s hyper-distracted world, capturing and retaining attention is a constant challenge. That’s why businesses must leverage video content that quickly and effectively delivers their message. Explainer videos are the perfect solution for that. In this post, I’ll share the explainer video best practices for creating compelling videos that engage your audience and drive conversions.
Define your target audience
Before creating an explainer video, it’s crucial to understand your target audience. Knowing who you’re speaking to helps you create a message that resonates with them, increasing the chances of conversions. Make sure to do your research and identify your audience’s pain points and needs.
Determine your budget
Determining your budget before creating your explainer video is critical. Knowing how much you can spend will help you determine what type of video you can create and the resources you’ll need. Keep in mind that a high budget doesn’t always guarantee a successful video.
Define your message
Your message is the heart of your explainer video. It should be concise and clearly convey what your product or service does, why it’s valuable, and how it can solve your audience’s problem. To achieve this, you need to write a well-crafted script that focuses on the benefits of your product or service, not just its features.
Choose the right production team
The quality of your explainer video largely depends on the production team you choose. It’s crucial to work with a team that has experience in creating explainer videos and can deliver on time and within budget. A professional team can help you create a high-quality video that meets your marketing goals.
Keep it short
Explainer videos should be short and to the point. The ideal length for an explainer video is between 60-90 seconds. Anything longer than that, and you risk losing the viewer’s attention. Remember, your audience’s time is valuable, so make sure to keep your video concise and engaging.
Understand the types of explainer videos
There are different types of explainer videos, and it’s essential to understand them to determine which one suits your marketing goals best. The most common types are:
- Animated explainer videos: They are versatile and can be used to explain complex topics in a simple and engaging way.
- Live-action explainer videos: They use real people and environments to convey a message, great for showcasing the actual product or service being promoted and adding a personal touch to the video.
Preferably use animation
Animated explainer videos are a great way to engage viewers and explain complex topics in a simple way. Animation is versatile and allows for creativity in storytelling. You can use animation to create unique characters, visual metaphors, and engaging transitions.
Use a well-written script
A well-written script is the backbone of a great explainer video. It should be clear, concise, and convey the message effectively. Make sure to focus on the benefits of the product or service you’re promoting, and not just its features. Use simple language, a conversational tone.
Have a professional voiceover
Using a professional voiceover can make your explainer video more engaging and add a personal touch. The voiceover you use should match your brand’s tone and style. Hiring a professional voiceover artist can be expensive, but it’s worth the investment.
Include a Call-to-Action (CTA)
A CTA is a statement that prompts your audience to take a specific action, such as visiting your website or signing up for a free trial. Including a clear and compelling CTA at the end of your explainer video can increase conversions and drive engagement. Make sure your CTA is relevant to the message of your video and easy to follow.
Why you need to follow best practices for a successful explainer video?
Explainer videos have become an essential tool for businesses to convey their message and engage with their target audience. Whether it’s on the home page of your website or shared on social media channels, a video is one of the most popular forms of content in today’s digital world. However, creating a successful explainer video requires more than just a great idea and a camera. Following best practices is crucial if you want to achieve your marketing goals and make a lasting impression on your audience.
One of the most important reasons to follow explainer video best practices for a successful video is that it can make or break the impact of your message. A well-crafted video can communicate your message clearly and concisely, making it easy for your audience to understand your product or service’s benefits. On the other hand, a poorly executed video can leave your audience confused and disengaged, leading to missed opportunities for conversions and sales.
Another reason to follow best practices is that it can help your video stand out from the competition. With the rise of video marketing, there are countless explainer videos out there vying for your audience’s attention. By following best practices, you can create a high-quality video that not only grabs attention but also retains it. This will help ensure that your video is remembered long after it’s over.
Finally, following best practices can ensure that your explainer video is shareable and effective on social media channels. Social media platforms are an excellent place to promote your video and reach a wider audience. However, to do so, your video needs to be optimized for social media. By following best practices, you can create a video that is optimized for social media channels and increases the likelihood of your video being shared and seen by your target audience.
Explainer videos are an indispensable tool for digital marketers in today’s hyper-distracted world. By following the best practices outlined above and utilizing different types of explainer videos, businesses can create compelling videos that effectively deliver their message and drive conversions. Remember to define your target audience, determine your budget, and keep your message concise and focused on benefits. Choose the right production team, use animation when possible, and include a professional voiceover and clear CTA. With these tips, your explainer video is sure to engage your audience and achieve your marketing goals.