15+ Types of Videos for Your Brand

Last Updated on November 5, 2024

15+ Types of Videos for Your Brand

Video content has transformed how brands engage with audiences, offering dynamic ways to tell stories, demonstrate value, and build trust. With so many video styles available, each brings something unique to the table—whether it’s sparking curiosity, educating, or inspiring action. This guide breaks down over 15 video types that can amplify your brand’s reach and help you achieve your marketing goals. Dive in to discover which formats align best with your message and strategy.

15+ Types of Videos

Brand Videos

Companies can supercharge their brand awareness and attract new audiences with captivating brand videos. These dynamic videos are often the heart of an advertising campaign, showcasing a company’s mission, vision, products, and services in an engaging way. Plus, they can breathe new life into an older brand, giving it a fresh and modern twist.

Example: Apple’s “Think Different”

Apple’s “Think Different” campaign is an iconic brand video that encapsulates the essence of the Apple brand. The poetic script and visuals serve as a manifesto that speaks to visionaries, rebels, and creative souls who dare to push the boundaries. This brand video is a cultural touchstone that aligns perfectly with Apple’s mission to empower individuality and originality.

Animated Videos

Animated videos bring illustrated characters and settings to life, creating fun and engaging content that captivates audiences of all ages, especially the younger crowd. There are three main types of animated videos: 2D, 3D, and stop-motion. Brands leverage these videos, including financial video production, to tell compelling stories that entertain and educate, making them perfect for showcasing creativity in marketing campaigns. Dive into the world of animation and see how it can transform your brand’s message!

Example: Logbase SellEasy Animated video

The efficiency of Selleasy is explored through this compelling video. Selleasy strategically presents high-conversion pre and post-purchase upsell offers, encouraging customers to bundle related products, amplifying your Average Order Value (AOV). The video uses a Hybrid Animation approach, seamlessly integrating both 2D and 3D animations for a visually dynamic and informative experience.

Product Demo Videos

Product demo videos show your product in action, highlighting its features and benefits. These videos provide a visual and engaging way to demonstrate the functionality and advantages of your product. By showcasing real-life applications and scenarios, they help potential customers understand how your product works and how it can meet their needs. Additionally, demo videos can build trust and credibility, making it easier for customers to make informed purchasing decisions.

Example: Duolingo’s Product demo video

Duolingo’s AI technology demo video transforms an event like Duocon into engaging social media content. Featuring Klinton Bicknell, Head of AI, the video simplifies complex AI concepts with clear visuals and app screenshots. It effectively showcases Duolingo’s personalized learning and innovative approach, making it appealing and understandable for all viewers.

Explainer Videos

Explainer videos break down complex topics into easy-to-understand segments, making intricate information accessible. These marketing videos are perfect for educating your audience about your product or service, providing clear, concise explanations, and engaging visuals. With their ability to simplify complicated concepts, explainer videos can significantly enhance understanding and retention, ensuring your audience grasps the core message effectively.

Example: Brightpoint AI Defectguard Explainer video

This captivating 3D explainer for Brightpoint AI showcases their revolutionary DefectGuard solution. Using stunning animation, we bring the world of AI-powered defect detection to life. Witness how DefectGuard streamlines operations, boosts efficiency, and ensures flawless products in the manufacturing sector. DefectGuard, AI-powered Defect Detection solution ensures quality and efficiency. Adaptive AI and Machine Vision actively monitor, identify defects, and adapt to environmental shifts.

Event Videos

Event videos capture the excitement and energy of your events, showcasing the highlights and memorable moments that make each occasion special. They can be used for a variety of purposes, such as promotions to attract future attendees, detailed recaps that provide a comprehensive overview of the event, or sharing highlights with those who couldn’t attend, ensuring they still feel part of the experience. Additionally, these engaging videos serve as valuable content for social media, enhancing engagement and extending the event’s impact beyond the day itself.

Example: Coachella’s 2016 “Thank You” video

Coachella’s 2016 “Thank You” video is an exceptional example of an event video that captures the unique, multi-dimensional appeal of the music festival. The video highlights the fun, revelry, and communal bond that attendees experience, using fantastic drone shots and a compelling narrative. This video effectively showcases the best of the Coachella festival to attract future visitors.

Corporate Videos

Corporate online videos are used for internal communications, training, or company updates. They help keep your team informed and engaged by providing clear and concise messages. This different types of video marketing can cover a wide range of topics, from introducing new policies and procedures to sharing company achievements and goals. By leveraging visual and auditory elements, corporate videos can effectively convey important information, ensuring that all team members are on the same page and motivated to contribute to the organization’s success.

Example: Coca-Cola’s corporate video

Coca-Cola’s corporate video is a standout for its ability to position the brand as an integral part of consumers’ daily lives. The video combines visuals from across the world with incredible motion typographical transitions. It progresses to showcase the brand’s history, production process, and modern innovations using AR and social campaigns. This corporate video effectively conveys Coca-Cola’s vision of being a refreshing part of people’s routines. 

Promotional Videos

Promotional videos are designed to promote your products, services, or special offers. They are ideal for driving sales and increasing brand awareness by capturing the attention of potential customers. These live videos can highlight the unique features and benefits of your offerings, create an emotional connection with your audience, and showcase your brand’s personality. Whether shared on social media, displayed on your website, or used in email marketing campaigns, promotional videos are a powerful tool to boost engagement and convert viewers into loyal customers.

Example: “No Drama” promotional video

“No Drama” Switzerland, a promotional video featuring Roger Federer and Robert DeNiro inviting tourists to Switzerland has gained immense popularity, with almost 53 million views in just a few months. The video highlights Switzerland’s serene landscapes and clean nature, emphasizing it as a peaceful place to rest, free of drama.

Expert Interview Videos

Expert interview videos feature industry leaders and specialists sharing their valuable insights and knowledge on various topics. These videos not only provide your audience with in-depth information and unique perspectives but also position your brand as a trusted authority in your field, enhancing credibility and fostering trust with your target audience.

Example: LinkedIn’s Career Talk Episode with Matt Abrahams

LinkedIn’s Career Talk episode featuring Matt Abrahams, a professor at Stanford Business School and author of “Think Fast, Talk Smart”, is an excellent example of an expert interview video. Abrahams shares key strategies and techniques to successfully navigate the entire interview process, from expert preparation tips to effective communication advice during the interview. The video provides valuable insights from an experienced professional to help job seekers stand out and impress hiring managers.

Case Study Videos

Case study videos showcase real-world success stories, providing detailed examples of how your product or service effectively solves customer challenges. These videos go beyond simple testimonials by diving into specific scenarios, illustrating the initial problem, the solution your brand provided, and the measurable outcomes achieved. By highlighting the tangible results and positive impact on customers, case study videos demonstrate the real value of your offerings, showing prospective clients exactly how your product can benefit them. This level of detailed storytelling serves as powerful social proof, making case study videos highly effective for building trust, credibility, and ultimately, driving conversions.

Example: HubSpot’s Traffic Analytics case study video explores how one business used HubSpot’s analytics tools to gain actionable insights into traffic sources and user behavior. The video emphasizes the improvement in data-driven decision-making and highlights the impact of HubSpot’s analytics on the company’s growth. 

Live Action Videos

Live action videos use real people and settings to tell a story, offering a sense of authenticity and relatability that can be hard to achieve with animations or graphics alone. They are versatile and can be used for various purposes, from commercials that aim to capture the attention of potential customers to heartfelt testimonials that build trust and credibility. Additionally, live action type of content videos can be tailored to fit different tones, whether it’s a serious documentary-style piece or a lighthearted promotional clip.

Example: “Epic Split” video by Volvo Trucks

The “Epic Split” video by Volvo Trucks features action star Jean-Claude Van Damme performing a split between two reversing Volvo FM trucks. The stunt was carried out to demonstrate the stability and precision of Volvo’s Dynamic Steering technology. The “Epic Split” commercial content marketing was an instant viral sensation, garnering over 25 million views in its first week and going on to win numerous prestigious awards. It stands as a testament to the power of bold, creative thinking and flawless execution – a marketing masterpiece that will be remembered for years to come.

Educational Videos

Educational videos provide valuable information and insights to your audience, helping them to understand complex topics more easily. These tutorial videos are perfect for establishing your brand as a trusted resource, demonstrating your expertise, and building a loyal following. By offering well-researched and engaging content, you can position your brand as a go-to source for reliable knowledge.

Example: Google For Education explainer video

The Google For Education explainer video is a great example of using a simple, animated visual style to communicate complex educational concepts. The product video uses a blackboard-like aesthetic and clean illustrations to explain how Google’s suite of collaborative tools can be used in the classroom. The straightforward animation style makes the information easy to understand and retain. 

Customer Testimonial Videos

Customer testimonial videos feature satisfied customers sharing their positive experiences with your brand, often highlighting specific products or services they have enjoyed. These videos build trust and credibility by showcasing genuine feedback and demonstrating the real-world benefits of what you offer. Additionally, the video to help potential customers feel more confident in their purchasing decisions.

Example: Slack testimonial video

The Slack testimonial video is an excellent example of using storytelling to showcase the customer experience. The video features multiple Slack users from different companies describing how the product has transformed the way they work. By having the customers share their personal stories and the specific benefits they’ve experienced, the video effectively communicates Slack’s value proposition in an authentic and compelling way. 

Social Media Videos

Social media videos are short, engaging clips specifically designed for platforms like Instagram, Facebook, and Twitter. These videos capture the audience’s attention quickly and are highly shareable, helping to increase engagement and reach. By incorporating appealing visuals and concise storytelling, they create content that effectively promote brands, products, or personal content, making them an essential tool in today’s digital marketing strategies.

Example: Canva social media video

The Canva social media video highlights the brand’s design tools through dynamic graphics and animations, showcasing features like social media posts and presentations. With upbeat music and fast-paced editing, it effectively demonstrates Canva’s ability to help users create professional designs easily, serving as a compelling example of platform-native content.

How-To Videos

How-to videos provide step-by-step instructions on how to do something, breaking down complex tasks into manageable, easy-to-follow segments. They are great training videos for offering significant value to viewers, enhancing their skills and knowledge. Additionally, producing high-quality how-to videos can help in building a loyal audience, fostering a sense of trust and credibility with your viewers over time.

Example: How to Troubleshoot Your Internet Connection

Synthesia’s “How to Troubleshoot Your Internet Connection” video is a prime example of effective instructional content. This type of video offers a clear, step-by-step guide with slow-motion demonstrations, a minimalist visual style, and no distracting effects, ensuring viewers can easily follow along.

Demo Videos

Demo videos are concise presentations that illustrate how a product or service functions, highlighting its key features and benefits. These types of video provide potential customers with a clear understanding of the product’s capabilities and its practical applications. By visually demonstrating the product in action, demo videos help to build trust and credibility, making it easier for viewers to see how the product can meet their specific needs. They are particularly effective in converting prospects into customers by addressing common questions and showcasing the product’s value proposition.

Example: Salesforce Sales Cloud Overview Demo demonstrates the core features of Salesforce’s Sales Cloud, guiding viewers through tools for managing customer relationships, tracking sales pipelines, and automating tasks. This type of video effectively showcases how Sales Cloud can streamline workflows and boost productivity for sales teams. 

Product Review Videos

Product review videos offer honest assessments of a product’s features, benefits, and drawbacks. They often include real-world usage scenarios, comparisons with similar products, and personal opinions from the reviewer. By providing detailed insights and firsthand experiences, these style of videos help potential customers make informed decisions and feel more confident in their purchases.

Example: Monday.com Review

This product review video for the project management tool Monday.com features the CEO of a management consulting firm discussing the key benefits of the platform. The reviewer highlights how Monday.com makes it easier to consolidate information, enables effective team collaboration, and has an intuitive interface that integrates well into workflows. 

Stop Motion Videos

Stop motion videos use a series of carefully taken photographs to create the illusion of motion by stitching them together in a sequence. This technique requires meticulous attention to detail and patience, as each frame is slightly different from the last. They are visually appealing and can be used for creative storytelling, allowing filmmakers to bring inanimate objects to life and explore unique and whimsical narratives. This method is widely used in animation films, advertisements, and even educational videos to engage and captivate audiences.

Example: Pringles’ Commercial 

The Pringles commercial is renowned for its chic stop-motion animation. The video showcases high-quality visuals with seamless transitions of potato chips swirling around their cans. This 90-second spot is accompanied by energetic music, further engaging the audience.

Whiteboard Videos

Whiteboard videos use hand-drawn illustrations on a whiteboard to visually explain a concept step-by-step. They are engaging and easy to follow, making complex ideas more accessible and understandable. These type of videos often incorporate a narrative or voice-over to guide the viewer through the information, enhancing comprehension and retention.

Example: Red Bull’s Whiteboard series

Red Bull has been creating whiteboard animations for years, captivating audiences with their creative storytelling and engaging visuals. These animations feature quirky characters and funny plot twists that keep viewers entertained. Artists and creators, who often need a boost of energy, turn to Red Bull fuel every day. What better way to reach and inspire them than through these imaginative and humorous animations that speak directly to their creative spirit?

VR (Virtual Reality) Videos

VR videos create immersive experiences that transport viewers to different environments, allowing them to feel as if they are truly present in another place. They are perfect for showcasing products and experiences in a unique way, providing an engaging and interactive method to capture attention. Whether it’s a virtual tour of a far-off destination or an in-depth look at a new product, VR videos offer endless possibilities for creativity and impact.

Example: Around the World in 2 Minutes: 4K VR 360 Video by AirPano

This types of video transports viewers to various locations across the globe, showcasing the diverse range of immersive travel experiences available on the AirPano VR channel. The 4K resolution and 360-degree format provide stunning visuals, allowing viewers to feel like they are exploring different parts of the world from the comfort of their own space. This video highlights the ability of VR to offer a unique and engaging way to experience travel and adventure.

Conclusion

Choosing the right type of video for your brand is crucial for achieving your marketing goals. Each video format serves a unique purpose and can help you connect with your audience in different ways. Ready to take your brand’s video content to the next level? Start creating your brand’s video journey with a professional video production company today!