Last Updated on March 5, 2026
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The world of digital marketing has seen a gradual boom in video content. Primarily used for entertainment, videos have emerged as a powerful marketing tool in 2025. But before you bet on creating marketing videos, find out what the data reflects. Video marketing statistics show an upward graph while leveraging this content format for campaigns. Let us understand why videos are working and how you can use them to your advantage.
In 2025, over 5 billion people all across the globe use social media. Facebook, YouTube, WhatsApp, and Instagram are among the most popular social media platforms, and videos dominate all of them.
Other than WhatsApp, which is primarily used as a text-based communication system, all other social media sites allow us to share content. If you’re an active user of any social media site, you’ll find yourself scrolling every time you open the app.
It is not just the nature of the content shared on the platform but what audiences want to watch. Instagram was created as a photo-sharing app. But TikTok changed what people wanted to consume by the end of 2016. Eventually, reels were introduced on Instagram in 2020 and on Facebook in 2021.
YouTube has always been a video-based search engine. As the second-most used search engine, the prominence of the video-sharing platform kept growing. It also followed trends and introduced a Shorts section for vertical videos.
But how does all of this impact your marketing requirements?
Well, the content format that is currently most acceptable is the perfect tool to communicate and connect with an audience. This is why videos are becoming the most powerful marketing tool in 2025, and the statistics below back it up!
Video marketing statistics
Let us explore the components that help us understand why videos are the most widespread marketing tool today. These include statistics collected from data across multiple sources that indicate higher video consumption rates and increased marketing opportunities:
Widespread video consumption
1. 33.3% of internet usage globally accounts for video consumption with over 100 million people watching at least one within 24 hours.
2. Viewers consume more than 5 billion videos on YouTube every day with an average of 1 billion hours of streaming. The search engine also accounts for 65% of total video consumption making it the most promising platform for video marketing.
3. Video consumers spend at least 17 hours streaming every week and this accounts for 91.8% of internet users. 75% of videos are streamed on smartphones and 92% of this population is likely to share what they watch.
4. While video marketing trends suggest a rise in vertical videos, over 75% of consumers prefer watching horizontal videos.
5. There are over 5 billion video consumers all over the world and 244 million streamers in the US.
6. 90% of video is consumed by people born between 1980 and 2013. It indicates maximum consumption by Millennials and Gen Z.
Inclination toward video consumption
7. Consumers are likely to retain 95% of the information they consume from videos while only 10% when following textual content. They are three times more likely to watch tutorials on YouTube than follow a written manual.
8. 72% of consumers are eager to learn about a product or service through videos over other marketing mediums. 73% prefer watching short-form video content for the same.
9. 54% of email subscribers engage with a promotional email if it includes a video. The click-through-rate increases by 65% if the email includes video content. Email video marketing statistics also reflect a reduction in un-subscription by 26%.
10. 23% of videos are watched live creating opportunities for B2B companies to host webinars addressing target audiences. Over 62% of webinar attendees request product demos after the session. The results prompt over 54% of B2B professionals to consume webinars every week.
11. 71% of the audience want videos to be personalized while 76% lose patience when videos aren’t personalized. 70% of consumers agree that they engage with videos that meet their interests and nurture a sense of authenticity.
12. 87% of consumers rely on content quality to trust a brand and 65% watch an entire video if it is within 60 seconds.
13. 62% of consumers discover a brand through TV, 90% through YouTube, and 40% through social media platforms.
14. Over 50% of consumers prefer watching explainer videos before buying a product or service.
15. 90% of Instagram users follow at least one brand that resonates with them.
16. 60% of video watchers prefer streaming on their phones compared to watching TV.
17. Consumers spend 2.7 seconds to decide if they will keep watching a video they found. On average, they are likely to consume 47 seconds of one video.
Increase in demand for video marketing
18. Video marketing statistics 2025 suggest that 91% of businesses with digital presence rely on videos to achieve their marketing goals.
19. 96% of marketers use videos for brand awareness in 2025, compared to 90% in 2024.
20. 66% of B2C companies were reportedly using videos for marketing in March 2024.
21. 86% of B2B companies use videos for marketing and 91% integrate AI while creating videos. By 2024, B2B video marketing achieved a 1200% higher engagement rate compared to image and text-based content.
22. Over 91% of D2C brands use videos for marketing. 72% of consumers watching D2C marketing videos are likely to take an interest while 64% ultimately convert as customers.
Most popular video formats created for marketing
23. 59% of marketers use animation for video marketing.
24. 32% of marketers use videos for product demos.
25. 41% of marketers use AI for creating videos in 2025, compared to 18% in 2024.
26. Over 40% of marketers use explainer videos to help viewers understand how products work.
27. 50% of video marketing is based on testimonial videos as their efficacy builds reliability and generates conversions.
Platforms used for video marketing
28. 91% of B2B marketers reuse content from live webinars to post videos on Wistia. 40% of videos shared are on demand.
29. Social media reigns with 53% of video marketers using different platforms to share videos that drive audiences to landing pages.
30. 90% of video marketing initiatives are created for YouTube.
31. LinkedIn videos are on the rise and over 75% of marketing campaigns have been successful. Videos on LinkedIn are 20% more shareable than text and image-based content.
32. 97.6% of US marketers use Instagram for business. However, globally Facebook still dominates with 84% of businesses using it as the only social media platform for video marketing.
33. 70% of total video marketers use Facebook for marketing making it the most popular social media platform. But TikTok is likely to surpass this by the end of 2025.
How brands create videos
34. 38% of companies creating videos for marketing have an in-house team while 24% outsource the process.
35. 38% of companies both outsource and use in-house teams for video creation and marketing processes.
36. 65% of videos created are not made from scratch but built with the help of tools, AI, templates, etc.
Best video marketing practices
37. When creating a video marketing plan, 31% of businesses using videos create 2 to 4 videos every month.
38. 64% of marketers add captions to videos to ensure the streaming platform used has automated captions for better accessibility. Instagram, YouTube, and LinkedIn videos now have automated captions with YouTube allowing users to edit (what they call) subtitles.
39. 66% of videos that include voiceovers have a higher engagement rate. At least 81% of businesses use background score, music, and other audio elements for a higher retention rate.
Results derived from video marketing
40. Google shows video thumbnails in 26% of search results.
41. Organic traffic to websites increases by 41% due to videos. Users are 3 times more likely to stay on a webpage that has videos, which has increased from 1.4 times since 2023.
42. When measuring success in video marketing, 90% of marketers confirm to have a positive ROI when investing in videos. 60% of marketers use engagement rate as the best tool to track engagement.
43. 68% of customers prefer watching videos to reading articles making 83% of video marketers see a positive sales graph.
44. 89% of e-commerce businesses use videos for marketing and have an increased conversion rate of 80%.
45. In 2025, only 30% of marketers are using videos on their landing pages. However, the conversion rate is 80% and more businesses should acknowledge its potential.
46. Video content performs 2 times better compared to posts that only have images. Video content is also pushed to an unknown audience while text posts highly depend on engagement to reach non-followers.
Investment allocated towards video marketing
47. Video marketing budgets on average increase by 25% year-on-year as businesses actively invest in videos.
48. In 2024, 85% of businesses using videos for marketing either maintained or increased their budget specifically for this marketing format.
49. In 2024, 21% to 30% of the marketing budget was spent on videos.
50. Only 5% of companies investing in videos are reducing their budgets in 2025.
How to use videos for marketing?
The list of statistics suggests that it has never been a better time to invest in video marketing. But it all begins with finding the best video production agency that can help your ideas come to life.
In 2025, more than 42% of businesses that rely on outsourcing video production are satisfied with the outcome. When you have a creative team to discuss, brainstorm, and generate videos, your marketing goals have a strategy rooted for success.
Mypromovideos is a video production company that helps B2B companies have perfectly curated 2D and 3D animation videos used for marketing. Our video formats range from explainers to tutorials, from launch videos to event videos. With our expertise, end-to-end video production needs align with your goals and brand identity.
Our process starts with a discovery session where we discuss your objectives, target audience, and key messaging. We then develop creative concepts and craft a tailored script to tell your story. Post approval, we begin storyboarding and give you a visual preview of the layout. These include characters, environments, and visual direction suited to your brand style and identity.
We then move into animation created either in 2D or 3D. Professional voiceover, sound design, and music add the final touch, after which the video is ready for promotion. We can create shorter platform-specific versions, offer SEO guidance, and assist with performance tracking to ensure your video drives results.
