Last Updated on October 5, 2024
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30 Amazing Examples of Animated Ads
Animated ads have become a powerful tool in advertising, allowing brands to convey complex messages in visually captivating and creative ways. From explainer videos to full-length commercials, animation offers the flexibility to create memorable ads that can emotionally connect with audiences and leave lasting impressions. Below is a list of 30 amazing animated ads from various industries, showcasing the versatility and impact of animated video in advertising.
Why use animated videos as Ads?
Animated commercial videos have become a powerful tool in advertising due to their versatility and ability to capture attention. First, animation offers unlimited creative potential, allowing brands to convey their messages in imaginative and engaging ways that might be impossible with live-action. This flexibility makes it easier to illustrate abstract concepts, simplifying complex ideas into visually digestible content that resonates with audiences.
Second, animated ads are visually captivating, making them more likely to catch the viewer’s eye and keep their attention. With vibrant colors, dynamic movements, and creative storytelling, use animation to create a memorable experience that leaves a lasting impression.
Another advantage is the cost-effectiveness of animation advertising videos. Compared to live-action, animation can often be produced at a lower cost without the need for expensive sets, actors, or equipment. This makes animation a smart choice for brands looking to maximize their advertising budgets.
In addition, animated videos can transcend cultural and language barriers, making them an ideal format for global campaigns. Animation’s visual nature allows brands to communicate their message effectively to diverse audiences, regardless of language differences.
Moreover, animation can help create emotional connections with viewers. Through the use of characters, storytelling, and relatable scenarios, animated ads often evoke emotions that lead to a stronger connection with the brand.
Finally, motion graphic animated ads are highly versatile and adaptable across platforms, making them effective in various formats, including social media, TV commercials, and digital ads. The ability to scale and modify animations to fit different platforms adds to their effectiveness as a marketing tool.
30 of the best animated video ads
1. Chipotle – “Back to the Start”
Chipotle’s stop-motion animation advertising tells the story of a farmer transitioning back to sustainable farming practices after industrialization. The ad uses emotional storytelling and simple yet beautiful visuals to highlight the importance of ethical food production. It became iconic for its environmental message.
2. Coca-Cola – “Happiness Factory”
Coca-Cola’s “Happiness Factory” brings viewers into a magical world inside a Coca-Cola vending machine, where whimsical creatures work to deliver happiness in every bottle. The fantasy-filled animation aligns perfectly with the brand’s image of spreading joy.
3. Google – “Google Doodle: Halloween”
Google’s playful Halloween-themed doodle animated advertising engage users in a fun, interactive experience on the search engine. The animated doodles feature spooky yet charming characters and are a festive way to enhance the brand’s playful identity.
4. McDonald’s – “Good Night McDonald’s”
This animated ad shows McDonald’s restaurants around the world quietly closing for the night, creating a peaceful and reflective tone. The animation captures the global scale of the brand while connecting with viewers on an emotional level.
5. Nike – “The Last Game”
Nike’s action-packed animation advertising, “The Last Game,” features top football players in a battle against futuristic clones. The energetic animation perfectly matches Nike’s “Risk Everything” campaign, highlighting their push for creativity and individuality in sports.
6. Oreo – “Wonderfilled”
This whimsical ad uses colorful, playful cartoon animation to evoke childhood nostalgia. This animation advertising video illustrates how Oreo cookies can inspire fun and creativity, blending animated visuals with a catchy tune that reinforces the brand’s joyful identity.
7. Red Bull – “Gives You Wings”
Red Bull’s humorous animated ads follow quirky characters who gain extraordinary abilities after drinking Red Bull. The exaggerated, playful animation style reinforces the brand’s famous “Gives You Wings” slogan and its energetic persona to target audience.
8. Apple – “The Song”
Apple’s touching animated ad combines live-action and animation to tell a heartwarming story about a granddaughter using Apple technology to create a gift for her grandmother. The ad emphasizes how technology can preserve meaningful family connections.
9. Heinz – “Pass the Heinz”
This minimalist animation advertising video uses a clean, modern animation style to showcase Heinz ketchup. By focusing on simplicity and brand recognition, the ad makes Heinz ketchup the star, creating a visually striking color palette and memorable commercial.
10. John Lewis – “The Bear and the Hare”
A Christmas favorite, this beautifully animated ad blends traditional hand-drawn animation with stop-motion to tell the story of a bear experiencing Christmas for the first time. It captures the festive spirit with a touching narrative and detailed craftsmanship with a call to action.
11. Old Spice – “The Man Your Man Could Smell Like (Animated)”
This animated version of Old Spice’s famous ad uses the same over-the-top humor and charm. By playing with exaggerated animations, the ad continues Old Spice’s tradition of humorous and memorable content while emphasizing their signature product to target audience.
12. Honda – “The Power of Dreams”
Honda’s beautifully animated ad showcases the brand’s journey of innovation, featuring sleek and polished visuals. The animation highlights Honda’s vision and commitment to forward-thinking technology in an engaging and inspirational way.
13. Metro Trains – “Dumb Ways to Die”
This viral safety campaign features cute, animated characters who meet silly but dangerous ends, sending an important message about train safety. The catchy song and humorous tone made it a viral hit, spreading awareness through a memorable format.
14. Evian – “Roller Babies”
This fun ad uses CGI animation to show babies roller-skating to promote Evian water. The lighthearted and humorous animation style became a viral success, reinforcing Evian’s message of health and vitality.
15. Duracell – “The Bunny vs. The CopperTop”
Duracell’s animation advertising video features their iconic pink bunny racing other batteries in an action-packed challenge, showcasing the brand’s longevity and reliability through a fun, fast-paced storyline.
16. Samsung – “Galaxy Note – Be Creative”
Samsung’s animated ad for the Galaxy Note uses vibrant, dynamic visuals to showcase the device’s creative capabilities. The colorful and fast-paced animation aligns perfectly with the brand’s innovative message.
17. Airbnb – “Is Mankind?”
Airbnb’s minimalist animated ad explores themes of belonging, trust, and community. The simple yet elegant visuals paired with a thoughtful narrative make this ad emotionally impactful, supporting the brand’s inclusive philosophy.
18. Playstation – “Greatness Awaits”
This energetic animated ad for Playstation takes viewers through various gaming worlds, using slick animation to highlight the excitement and possibilities within the PlayStation universe. It builds anticipation for gamers.
19. Geico – “Piggy”
Geico’s humorous animated ad features a pig having fun while holding a windmill. The quirky, light-hearted animation continues Geico’s tradition of memorable, humorous commercials that make an impression.
20. Netflix – “To All the Boys I’ve Loved Before”
This animated ad for Netflix’s original movie captures the playful and romantic tone of the film through vibrant animation. It appeals to the film’s youthful audience with its colorful, engaging visuals.
21. Lego – “Lego Movie 2”
The animated trailer for The Lego Movie 2 uses stop-motion to recreate the lively, imaginative world of Lego. The fun, creative visuals capture the playful essence of Lego products, making it a hit among viewers.
22. FedEx – “The Legend of Fred Smith”
This retro, comic book-style animation tells the story of Fred Smith, the founder of FedEx, in a fun and engaging way. The animation uses bold, playful visuals to communicate the history of the company in an entertaining format.
23. Toyota – “Fueled by Everything”
Toyota’s animated ad explains their hydrogen fuel cell technology with a simple, clean animation that makes a complex idea easy to understand. The visuals emphasize sustainability and innovation, aligning with Toyota’s brand values.
24. Hershey’s – “Tis the Season”
Hershey’s holiday-themed animated ad captures the warmth and joy of the season. Using festive animation, it reinforces the brand’s connection to happy, family-oriented moments during the holidays.
25. Ikea – “Start the Car”
This playful animated ad captures the excitement of getting a good deal at Ikea. The humorous, fast-paced animation brings the joy of shopping at the store to life, making it a memorable campaign.
26. Coca-Cola – “Polar Bears”
Coca-Cola’s beloved polar bears are featured in this holiday ad, using cute and charming animation to evoke warmth and connection during the festive season. The polar bears have become iconic symbols for the brand.
27. Cadbury – “Joyville”
This animated ad takes viewers to the whimsical world of Joyville, where Cadbury chocolates are made. The bright, colorful animation adds a sense of magic and happiness, aligning perfectly with the brand’s joyful message.
28. Sony – “Color Like No Other”
Sony’s animated ad for their TVs highlights the vividness of the colors on their screens. The ad uses bouncing colored balls in a stunning visual spectacle to reinforce the message of color superiority.
29. Pepsi – “Joy of Pepsi”
This animated Pepsi ad uses music and vibrant animation to convey the joy and excitement associated with drinking Pepsi. The lively visuals and catchy tune create a fun, energetic atmosphere around the brand.
30. Adobe – “Make the Leap”
Adobe’s animated ad inspires viewers to tap into their creative potential, using dynamic and energetic visuals. The ad encourages people to “make the leap” into creativity, emphasizing Adobe’s role in the creative process.
