Last Updated on May 10, 2023
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Explainer videos are a popular way to convey information about a product or service in a visually engaging way. One of the most important components of an explainer video is the voiceover. In this article, we will discuss everything you need to know about finding the perfect voice for your explainer video.
A voiceover can make or break an explainer video. It is important to choose the right voice for your explainer video. The voice should be engaging, clear, and easy to understand. It should also be conversational and natural-sounding so that it feels like a real person is speaking to the viewer.
Basically, there are a few guidelines that could help you choose the right voiceover, but mostly voiceovers used for the explainer videos rely on one major science called GUT FEELING :). Yeah, sorry about that, there is no surefire formula that’d help you choose a voiceover.
Finding the perfect voice for your explainer video
When it comes to finding the perfect voiceover for an explainer video, there are several factors to consider. Here are some of the most important:
Concept and Script
Before you start searching for a voice-over artist, it is crucial to have a clear concept and script in place. The voice-over has to be based on the concept you have, and the decision on the voice-over options to be used can only come after you have the concept and the script ready.
Tone and Style
Got the script? OK now see what the script demands. (I really like those radio kinds of voices). Stop it right there! You’re starting out all wrong. The voiceover you’re looking for has to be based on the concept you have. And the decision on the VO to be used can come only once you have the concept and the script in place.
Most voice-overs need a conversational tone. So you may want to try a friendly voice. A pleasing voice of a neighbor. Yes, you may love the heavy radio voice, but it is not always the best choice for a conversational tone. You need someone who can sound sort of chatty- like this:
If your concept is slightly unusual and wants a certain “feel”, you have to make sure that your voice-over artist can offer the variety you seek. For example, it could need a retro feel like this:
The target audience:
The voice-over used for the explainer video should appeal to the target audience. If your target audience is youthful and energetic, the voice should be too. On the other hand, if your target audience is more mature and sophisticated, the voice should be calm and authoritative. It’s important to understand your target audience and their values, preferences, and characteristics to create a voice-over that resonates with them.
The pronunciation:
The voiceovers for explainer videos should have proper pronunciation so that every word is clear and easy to understand. The message of the explainer video should reach the potential customers clearly.
The accent:
If you are targeting a specific region or language, you may want to consider hiring a voice-over artist with a particular accent or language expertise. The accent of your voice-over narration depends on your target customers. Understandability is crucial, so the voice actor should use an easily understandable accent. That is why most often a neutral accent is preferred for voiceovers for explainer videos.
The voice talent:
Look for a voice-over artist with the right tone, style, and experience for your explainer video. You can browse through online directories to find voice actor/voice-over talent or hire a professional agency to help you find the right voice for your explainer video. Well, in most explainers, it is the talent of the artist that’s more important than the gender. The impact of a male or female voiceover is more or less the same, but it is just that certain artists can narrate better than others take the case of the male voiceover of this video.
It is just as entertaining as the female voiceover of this explainer video:
AI-generated voice:
If you want to save money or time, you can also consider using an AI-generated voice for your explainer video voiceover. However, this option of ai voice may not provide the same level of natural-sounding conversational delivery as a professional voice actor.
Hire an agency:
You can also hire a video production agency that specializes in explainer videos to take care of the voice-over and the entire explainer video production process for you.
Simple steps to get started to create an explainer video with the perfect voice
If you’re ready to create an explainer video with the perfect voice, here are some simple steps to get started:
- Write your script and make sure it is engaging and informative.
- Choose the right voiceover for your explainer video. You can browse through directories of voiceover talent or hire a professional agency to help you find the perfect voice.
- Record the voiceover or use a text-to-speech program. (Upload your script and convert it to an audio file).
- Animate your video perfectly to sync with the voiceover.
- Add sound effects, music, and any other audio elements to make your explainer video engaging, informative.
- Edit your video to make sure it conveys your message clearly and effectively.
Explainer video voiceover options
There are more voiceover options available than ever before. You can choose from a variety of male and female voices, accents, and languages. You can also find voiceover talent online, and many voiceover artists now have their own websites and social media pages. With these options, it’s easier than ever to find the perfect voice for your explainer video.
The benefits of a great explainer video voiceover
Having a great voiceover in your explainer video can provide a number of benefits, including increased engagement. A well-done voiceover can grab the viewer’s attention and keep them engaged throughout the entire video.
