Last Updated on January 7, 2025
Article Contents
What are 90-Second Explainer Videos?
90-second explainer videos are concise and impactful animation videos designed to deliver key messages effectively. These videos are perfect for introducing products, services, or ideas in an engaging manner. By condensing information into a short and visually captivating format, these videos enhance conversion rates and improve audience retention.
Why 90 Seconds is the Optimal Length for Explainer Videos
Conciseness: A 90-second explainer video ensures your core message is delivered quickly and effectively, keeping viewers engaged without overwhelming them with information. This length is ideal for maintaining attention spans, especially in today’s fast-paced digital environment, where people prefer short and engaging content.
SEO and Engagement: Search engines prioritize video content that is concise and engaging, increasing the likelihood of your video ranking higher. Additionally, 90-second videos are more shareable on social media platforms, making them a powerful tool for boosting your brand’s visibility and audience engagement.
Higher Conversions: Shorter videos are proven to drive better customer actions. Studies show that viewers are more likely to watch a 90-second explainer video till the end and respond to a call-to-action, whether it’s signing up for a service or purchasing a product. This length ensures you don’t lose potential customers to video fatigue.
Versatility: The 90-second format works perfectly for different video styles, such as animated explainer videos or live-action clips. Its adaptability allows businesses to use this format for various purposes, from product launches to brand storytelling, while keeping the content engaging and impactful.
10 Examples of 90 Second Explainer Videos
1. Dropbox – Simplifying File Storage and Sharing
Why is this an excellent example?
- Concise and Impactful Messaging: The video distills Dropbox’s complex cloud storage functionality into an easily digestible 90-second format.
- Relatable Storytelling: Animated characters and real-world scenarios effectively demonstrate how Dropbox solves everyday file storage and sharing challenges.
- Simple and Engaging Animations: The clean and minimal animation style ensures the focus remains on the product’s benefits, making it accessible to a broad audience.
- Clear Value Proposition: The video highlights Dropbox’s ease of use and versatility, leaving viewers with a strong understanding of its capabilities.
2. Slack – Work, Simplified
Why is this an excellent example?
- Visually Engaging Animations: The sleek animation style captures attention while showcasing Slack’s features like messaging channels, file sharing, and integrations.
- Relatable and Clear Storyline: By addressing common workplace challenges like email overload and miscommunication, the video connects with its target audience effectively.
- Concise and Focused Presentation: In just 90 seconds, the video communicates Slack’s value as a productivity tool, making it perfect for busy professionals.
- Strong Call-to-Action: The video ends with a clear invitation to try Slack, driving viewer engagement and action.
3. Toggl Track – Streamlined Time Tracking for Teams and Individuals
Why is this an excellent example?
- Clear Branding: The animated logo at the start ensures viewers immediately recognize the brand, establishing a professional and cohesive identity.
- Engaging Text Animations: The video uses dynamic text animations to guide viewers through Toggl Track’s features, making the content more digestible and visually appealing.
- Showcasing the Product in Action: By displaying Toggl Track’s user interface and functionality, the video provides a hands-on preview of what users can expect.
- Compelling Call-to-Action: The video concludes with a clear and actionable CTA for a free trial, encouraging viewers to explore the product further.
4. Google – Introducing Digital Wellbeing Experiments
Why is this an excellent example?
- Distinct Hand-Drawn Art Style: The unique tactile visuals create a memorable and standout experience.
- Relaxed Tone: The laid-back, soothing presentation helps viewers stay engaged and at ease.
- Efficient Storytelling: Creative visuals highlight multiple features seamlessly, keeping the content simple and digestible.
- Immersive Audio: Subtle ASMR-like sound effects add depth and enhance the overall viewing experience.
5. Zoho One – Animated Explainer Video
Why is this an excellent example?
- Innovative Visuals: While using a 2D art style, the animations create a 3D-like effect, adding depth and capturing interest.
- Clear Problem-Solution Narrative: The video effectively demonstrates how Zoho One’s integrated platform addresses common business challenges.
- Clean Design: A black-and-white color palette with yellow accents ensures a modern and professional aesthetic.
- Subtle Call-to-Action: The ending avoids a hard-sell approach, using a gentle on-screen CTA to encourage action.
6. Grammarly – Write Like A Winner
Why is this an excellent example?
- Unique Format: The commentator-style narrative makes the video memorable and sets it apart from standard explainer videos.
- Showcasing AI Capabilities: Highlighting its AI-driven features positions Grammarly as a cutting-edge writing tool.
- Engaging Humor: A playful tone keeps viewers entertained while ensuring the key message is retained.
- High Production Value: The polished visuals and professional quality enhance credibility and viewer engagement.
7. Ahrefs – Elevate Your SEO Game
Why is this an excellent example?
- Relatable Opening: The video starts with a common business challenge, immediately capturing attention and establishing relevance.
- Brand Consistency: The color palette and visuals seamlessly align with Ahrefs’ brand identity, reinforcing recognition.
- Clear Messaging: The script effectively communicates Ahrefs’ core benefits, while customer testimonial snippets add credibility.
- Strong CTA: Ending with a free trial offer lowers the barrier for potential users to explore the product.
8. Recurly – Simplifying Subscription Management
Why is this an excellent example?
- Clear Feature Explanation: The video effectively outlines Recurly’s core features, showcasing its ability to automate recurring payments and invoicing.
- Product Visualization: The inclusion of UI visuals provides viewers with a clear understanding of the platform’s functionality and user interface.
- Consistent Branding: Brand colors are seamlessly integrated throughout the video, enhancing brand recognition and recall.
- Engaging Audio Design: The lively background music complements the well-paced narration, keeping viewers engaged without overpowering the message.
9. Carakit – Building Trust Through Emotional Storytelling
What Makes It Stand Out:
- Engaging 2D Animation: The 90-second explainer video utilizes sleek 2D animation to craft an emotionally resonant story, making the content both relatable and captivating.
- Concise and Impactful Messaging: Within a short span, the video effectively communicates Carakit’s mission, showcasing its value proposition in a way that resonates with its audience.
- Trust-Building Narrative: The emotionally driven storytelling instills confidence in the brand, connecting with viewers on a personal level and reinforcing its credibility.
10. Figma – Empowering Teams with Creativity and Collaboration
What Makes It Stand Out:
- Empowering Messaging: The 90-second explainer video showcases Figma’s ability to empower teams to create, prototype, and implement ideas collaboratively. It positions Figma as an indispensable tool for design and teamwork.
- Skillful Use of Animation: The video employs clean and engaging animated elements to convey complex concepts in a simple and visually appealing way, making it accessible to diverse audiences.
- Captivating Narrative: The storyline is structured to maintain viewer engagement, focusing on the seamless collaboration and innovation enabled by Figma.
- Targeted Appeal: By aligning the message with the needs of enterprises, educators, and startups, the video speaks directly to its core user base.
Benefits of Using 90 Second Explainer Videos
Boost Conversions: A well-crafted 90-second explainer video delivers concise and impactful content that encourages customer actions. Whether it’s signing up for a service, downloading an app, or making a purchase, these videos are optimized to guide viewers toward conversion. By addressing pain points and presenting a solution, they significantly enhance your marketing ROI.
Increased Engagement: The dynamic visuals and storytelling of an animated explainer video capture attention and retain viewer interest throughout the video. The short duration is perfect for modern audiences with limited attention spans, ensuring the message is delivered before interest wanes.
Simplified Messaging: Explainer videos simplify complex concepts, making them digestible for a wider audience. Whether it’s a technical product or an abstract idea, the video format breaks it down with engaging visuals and a clear narrative. This is why 2D explainer videos and motion graphics are so popular—they make even the most complicated topics accessible.
Brand Awareness: Concise storytelling combined with visually appealing elements helps businesses leave a memorable impression on their audience. 90-second explainer videos offer the perfect platform to showcase your brand’s identity and build recognition.
Cost-Effective: Producing an animated explainer video is often more affordable than live-action alternatives. With no need for sets, actors, or extensive equipment, animation provides a cost-efficient way to create professional, impactful content.
How to Create a 90 Second Explainer Video
Understand Your Audience: The first step in creating a successful explainer video is understanding your target audience. Identify their pain points and craft content that addresses their needs directly. A well-researched video aligns with audience expectations, increasing engagement and impact.
Write a Clear Script: The script is the backbone of any effective explainer video. Focus on delivering your message concisely yet powerfully. Include actionable CTAs to guide viewers toward the next step, whether it’s exploring your website or signing up for a demo. Scripts for 90-second explainer videos should balance clarity with creativity.
Choose an Animation Style: Select an animation style that complements your brand and message. 2D explainer videos, motion graphics, and whiteboard animations are popular choices, each offering unique benefits. For example, motion graphics are great for showcasing data, while whiteboard animations excel in storytelling.
Collaborate with Experts: Partner with a professional video production company to ensure high-quality results. From scripting to animation production, experts can transform your vision into a compelling video that resonates with your audience. Working with professionals ensures that your explainer video is polished, engaging, and aligned with your business goals.
Conclusion
90-second explainer videos are a versatile and powerful tool for businesses of all sizes. They combine engaging visuals, clear messaging, and actionable CTAs to deliver impactful content. Whether you’re launching a product, explaining a service, or sharing your brand story, these videos provide the perfect balance of storytelling and marketing strategy.
The examples shared demonstrate the immense potential of this format. Ready to create your own animated explainer video? Contact us today for a free consultation and take the first step toward creating compelling, high-conversion content!
