Last Updated on March 5, 2026
Contents
A video here, a video there, a video everywhere! Our lives have suddenly become subsumed by one of the most effective marketing tools, and it is time to use it to our advantage. Be it growing a personal brand on social media or testimonials to bring in more business, videos are the way. But it all begins with creating a video marketing plan to keep you streamlined and on top of your game.
Why use videos for marketing?
Video marketing statistics reflect that the industry is worth $135 billion and is projected to grow by $200 billion by the end of 2025. Video consumers in the US have been watching digital videos more than television since 2022. An average adult consumes 3 hours of video every day, and it is estimated to grow by 30 more minutes by 2028.
The world of TikTok and Instagram reels has rewired content consumption. It has also reduced our attention span, forcing us to grasp information within 30 seconds while making complete sense. Here is where an effective video marketing strategy comes into play, irrespective of the intent behind the creation. This is because people who are more likely to watch videos will look for similar content formats across mediums. For example, your customer is more likely to watch a tutorial video to solve their problem than call customer support.
Why B2B companies should leverage video marketing?
Videos for B2B companies go beyond creating brand awareness. They generate leads, build credibility, solve problems, and create educational experiences.
Over 86% of B2B companies accept video as an effective marketing tool, as audiovisual content has helped them generate leads. Examples of such formats are product demos, emailers, sales outreach, informative content, customer support, and feature videos. The following video marketing statistics reflect why it works in the B2B landscape:
- B2B marketers confirm a 49% faster growth in revenue after incorporating videos for marketing
- 92% of video consumers are likely to share educational video content, helping consumers make an informed decision and multiply reach
- Video content in emails enhances click-through-rate by 200% to 300%
- B2B decision-makers are 64% more likely to purchase after watching a video
- Videos are easier to grasp compared to textual content and increase engagement and pageviews
- Search algorithms promote videos due to higher engagement and response rate, making it a more viable content format
How B2B companies can use videos for conversion?
Explainer videos, testimonial videos, and customer support videos are perfect formats for generating leads in the B2B space. Saas companies communicate complex software solutions through explainer videos. For example, our case study on CogniSaas includes an animated video to share a walkthrough on how users can onboard a team for smooth operations. Another client, Acme Corp, increased their leads by 20% using customer testimonial videos. Combining storytelling techniques with animated audiovisuals creates an effective value proposition that generates quality leads.
These videos are not always used for social media marketing, so the format doesn’t follow an SSM strategy to suit an algorithm. Such content pieces are used in official websites, emails, presentations, and more.
Video platforms like Vidyard and Wistia generate more opportunities to market B2B videos. These platforms let you record, edit, and share your videos across platforms. They also help you track performance and suggest strategies for improvement. So, you have a framework to incorporate video across your team and processes.Â
Complete guide on creating a video marketing plan
A business has multiple reasons for creating videos, and the marketing plan changes with each type. So, the first thing we solve as a video production agency is to understand how we can help you incorporate videos for your business. The next step is to create a video marketing plan to ensure it fits the criteria you’re trying to cater to. Let us explore how you can plan a video marketing strategy for yourself:
1. Identify the intent
Everybody is making videos, is not a reason good enough for you to start doing it, too. Determination needs to be backed by how it will help your business and marketing goals. Only when you identify the intent can you create the perfect strategy that works in your favor. Answering the following will give you clarity and a spearheaded approach:
- Do you want to engage with your potential customers?
- Do you want to educate your audience?
- Do you want brand awareness?
- Do you want to drive sales?
You might want to do all of the above and more. And that’s exactly where a marketing funnel helps you segregate your approach.
2. Create your goal
There are three marketing funnels, TOFU, MOFU, and BOFU, and every strategy falls under these categories. Let us understand what these are and how they determine a video marketing strategy.
Top-of-the-funnel (TOFU) content is the first stage where you’re introducing your brand or products to create awareness. Since popular video formats only give you a few seconds to grab attention, here is where you want to get straight to the point and show what you have to offer. Educational and informative videos work well because this phase is all about storytelling your way to creating an impression.
Middle-of-the-funnel (MOFU) content is targeted to make potential customers consider your offering. It is a phase where your audience knows you and wants to know what more they can expect if they choose you. How-to tutorials, influencer collaboration, and relatable stories make your audience resonate with you through such formats.
Bottom-of-the-funnel (BOFU) content drives demand and changes prospects to customers. These videos reflect results, testimonials, and credibility that instantly builds trust and desire to own similar results through audiovisuals.
3. Identify your audience
Sending messages to the wrong people is equivalent to losing time, energy, effort, and money. Figuring out who needs to know your offerings is one of the most essential steps in creating a video marketing plan.Â
You need extensive research to find your target audience. Once you have gathered the demographics, explore requirements and preferences. Find the questions they need answers to and how their problems fit the solutions you have to offer. Your motive should not be restricted to creating videos for your audience but to create videos that compel them to take the desired action.
4. Choose the perfect platform
The right piece of content on the right platform and published at the right time is pure magic! For example, video marketing trends on Instagram begin after a trend goes viral on TikTok. Publishing a reel before time ensures your content piece gets more traction as the audio you used gets repetitive plays.
Choosing the right platform isn’t enough, you also have to choose the right format. For example, if you want to make marketing videos on YouTube, you have to choose between YouTube Shorts and long-form content. The brevity of your message and the likeliness to repurpose towards more platforms like LinkedIn and Instagram all come into consideration.
The age of your target audience matters when choosing a platform. While Gen Z and Millennials spend more time on TikTok and Instagram, Gen X and Boomers are active on Instagram and Facebook. YouTube is perfect when you’re looking for audiences of all ages, especially when you want to create long-form videos.
5. Choosing video types and categories
Following a marketing funnel urges you to try different video formats that support your goals. While most brands like to choose a particular type of video for marketing, it is smart to keep things fluid.
Play with the following video formats to attain your marketing goals:
Edutainment
Videos that educate your customers and create brand awareness are informative. They fit your TOFU goals perfectly and reflect expertise in your industry. Informative videos should also be entertaining to sustain engagement. Here is where educational videos should be created by keeping edutainment in mind to not just inform but interest the viewers.
Explainer videos
These videos can be product guides, tips, features, and usages to tell your audience why it will help them. This format works for both TOFU and BOFU content and creates an urge to possess what you have to offer. Focus on the problem you’re solving for your audience and end with a call to action that creates an urgency to follow.
Testimonials
Videos with customer reviews and interaction that share proof create testimonial videos. These are ideal for BOFU content, and strategic influencer marketing works wonders for social media. They build trust and reliability, making an interested audience desire what you have to offer.
Podcast Style
With an increase in podcasts, interview-style videos have gained traction. It is a subtle way to create an interest through discussions while indirectly highlighting what products and services offer. Familiar faces through influencer marketing builds trust, and candidness builds authenticity.
Storytelling
As people familiarize themselves with your brand, they have a natural interest in knowing your story. Here is where animation can bring a compelling story to life and help your audience know you better.
Behind-the-scenes (BTS)
BTS videos are formats to add once in a while to explore operations, productions, employee journeys, and how you work. These are exclusive sneak-peek videos that share what it is to be a part of your brand.
6. Create a content plan
Many things go into making a video, and the first step is to note them all down to streamline the process. The steps will change depending on what type of video you want to create. But all of them start with a script, so the first step is writing.
After writing, you have to storyboard the video, and here is where you have to choose the equipment you need. To create an animated video, you will be an expert in motion graphics design; for product shoots and filming, you will need videographers. So, the format of the video shifts the type of assistance you need or want to create for yourself. After filming or designing, video editing becomes necessary, and elements like music, color correction, transitions, etc., add finesse.
Creating a content plan also includes the repetitiveness of production. You don’t start making videos to publish one; you want to create a repetitive pattern to garner engagement over time. So, a content plan isn’t just about how a video comes to life but how multiple videos are constantly published.
7. Explore post-production opportunities
Changes you can make post-production depend on the platform you publish. While measuring success in video marketing, you can make tweaks to get better results. For example, you can optimize video titles, subtitles, and descriptions after publishing on YouTube. You can change the thumbnails of your video at any time to get more clicks. You can edit text on LinkedIn and Instagram reel captions. These post-production opportunities give you a chance to improve visibility even after publishing.
8. Repurpose to diversify
One of the most effective video marketing tips in 2025 is to repurpose content. With the need to be active across multiple social media platforms, it is challenging to keep up without strategic planning. If you want to share a message through multiple mediums without publishing the same piece of content, repurposing is a game-changer. It allows you to keep your presence across platforms while using one topic in multiple ways. For example, a long-form podcast video can help you create multiple short-form Instagram reels. Excerpts from the script can be used on Tweets or LinkedIn posts.
Start creating a video marketing plan today
Digital marketing has become synonymous with video marketing in 2025 because it is the most sought-after content format that interests the audience. Investing in video marketing is not limited to building a social media presence.
You need videos for websites, presentations, case studies, and more. But what you need before that is a strategy that helps you navigate what your brand requires. Here is where collaborating with MyPromoVideos will take your video marketing game to the next level.
For example, if you’re a tech start-up looking to gear up your marketing goals, your priority would be creating an overview of a product. If you’ve been in business for some time and have new products to introduce, you need feature videos, launch videos, and more.
Here is how we address your video needs through our creative process:
Exploring the intent
First, we understand your business and what you have to offer. We collaborate to create a video marketing plan that suits the intent behind why you need videos. The intent explores your objective, which can be brand awareness, lead generation, information, and more. Here, the marketing medium or platform comes into consideration.
For example, a video created for the homepage of your website will have a different approach compared to a LinkedIn reel.
Strategic creation
The video marketing plan helps us have a strategic approach towards content creation. It clears aspects like the video’s intent, positioning, timing, and length. The framework allows us to use designs and animations that suit your business objective. It also determines the repetitiveness of creation depending on what type of video it is.
For example, you might want a series of edutainment videos to help your potential customers know how you can help them. Again, if you need a launch video, you would only need one animated video. So, the strategy changes depending on the intent and distribution of videos.
Assisting your marketing goals
While we’re not a video marketing agency, we can create a comprehensive guide to pave a roadmap for success. Using animation to engage your target audience isn’t enough. We must also evaluate the distribution channels and optimization strategies that perfectly position your video content.
Knowing video marketing trends is an integral part of strategic creation. As an agency that constantly innovates, improves, and stays relevant, we’re here to strategize, create, and help you market videos.
