Last Updated on January 7, 2025
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Best Corporate Video Examples to Inspire Your Next Project
Corporate animation videos are a powerful tool for brands to communicate their story, product features, or vision creatively. Animated corporate videos stand out for their ability to simplify complex ideas while maintaining audience engagement. Here are 10 of the best corporate videos created with animation to inspire your next project.
Why Corporate Videos Matter
Animated corporate videos are versatile, engaging, and memorable. Unlike traditional videos, animations have the flexibility to represent abstract ideas, data, or futuristic concepts that might be hard to visualize otherwise. Using animations in your corporate video production not only enhances creativity but also ensures that your video content effectively conveys complex messages in an easily digestible format.
One of the greatest advantages of animated corporate videos is their ability to maintain consistency in visual storytelling. This approach gives your brand a professional edge, ensuring that the video gives a clear and compelling narrative. Whether you’re targeting clients, investors, or internal teams, animated videos provide the perfect medium to deliver impactful messages.
By incorporating animation into your video content, brands can stand out in a competitive market, creating memorable experiences that resonate with their audience. This versatility ensures that no matter the target or the concept, animation can bridge the gap between ideas and execution seamlessly.
What Makes a Good Corporate Video?
Creating a successful corporate animated video involves combining several key elements that engage your audience while aligning with your business objectives. Here’s a deeper look into what makes a corporate animated video truly effective:
Relatable Storytelling
A strong narrative is the backbone of any great corporate animated video. By crafting a story that resonates with your audience’s experiences, challenges, or aspirations, you create an emotional connection that makes your message memorable.
For instance, great company video often feature customer journeys, depicting how a product or service transformed their outcomes. This approach not only engages the audience but also demonstrates the brand’s value.
Simplified Concepts
One of the greatest strengths of corporate animated videos is their ability to break down complex ideas into bite-sized, easily digestible pieces of information. Whether explaining a product’s technical features or simplifying industry jargon, animation ensures clarity without overwhelming the viewer.
Animated explainer videos are an excellent example of this. They combine visuals and narration to illustrate intricate processes in a straightforward way. Simplified concepts can make good corporate videos especially valuable for technical industries like IT, finance, or healthcare.
High Production Quality
High-quality visuals and sound design can significantly impact how your video is perceived. From smooth animations to professional voiceovers, every detail matters in ensuring that your video exudes credibility and professionalism.
For example, incorporating crisp transitions, brand-aligned colors, and polished animations can elevate your corporate video production, ensuring it stands out among competitors.
Call-to-Actions (CTAs)
A good corporate animated video always guides the viewer toward a specific action. Whether it’s signing up for a demo, visiting a website, or sharing the video, a well-crafted CTA ensures your audience knows what to do next.
CTAs should align with the narrative’s tone. For instance, a customer success story could end with a CTA like “Start Your Journey Today,” while a product demo might use “Learn More About Our Features.” Interactive CTAs, such as clickable buttons in animated marketing videos, are even more effective in driving conversions.
Types of Corporate Videos for Your Brand
Corporate videos come in various formats, each tailored to specific objectives and audiences. Understanding the types of corporate videos helps businesses effectively communicate their message, engage their audience, and drive results. Here’s a breakdown of the most popular type of video:
1. Explainer Videos
Description: These videos simplify complex ideas, products, or services into engaging, easy-to-understand narratives. Often animated, explainer videos are highly effective for B2B and B2C audiences alike.
Why Use Them: Perfect for introducing new products or services, they build trust and clarity. For instance, an explainer video can be a game-changer for technical or educational content.
2. Product Videos
Description: Highlight your product’s features, benefits, and unique selling points. These videos demonstrate real-world applications and provide a clear value proposition.
Why Use Them: Whether it’s showcasing a tech gadget or a SaaS platform, product videos can significantly boost conversions by building excitement and trust.
3. Testimonial Videos
Description: Showcase real customer experiences and feedback through authentic storytelling. These videos often feature satisfied clients sharing their success stories.
Why Use Them: Testimonial videos are excellent for building credibility and influencing purchasing decisions. They add a human touch to your marketing efforts.
4. Recruitment Videos
Description: Highlight your company’s culture, values, and work environment to attract top talent. Recruitment videos can feature employee testimonials, office tours, and insights into your company’s mission.
Why Use Them: They make your company relatable and appealing, helping you stand out in a competitive job market.
5. Training Videos
Description: Designed to educate employees or customers, these videos are an efficient way to deliver detailed instructions and processes. They can be live-action or animated.
Why Use Them: Training videos save time and resources, ensuring consistent messaging and clarity across your organization.
6. Brand Videos
Description: These videos focus on the story and values of your company, designed to connect emotionally with your audience. They often include your company’s mission and vision.
Why Use Them: Great corporate videos like brand stories are essential for building long-term relationships with customers and enhancing brand loyalty.
7. Event Videos
Description: Capture highlights from corporate events, conferences, or trade shows. These videos showcase your company’s presence and industry influence.
Why Use Them: Event videos extend the lifespan of your events by reaching a larger audience online.
8. Internal Communication Videos
Description: Use these videos to share updates, motivate employees, or communicate policy changes. They can be tailored for team meetings or broader organizational messages.
Why Use Them: They ensure consistent messaging across teams and improve engagement within the company.
9. Social Media Videos
Description: Short, snappy videos tailored for platforms like Instagram, LinkedIn, or TikTok. These videos are designed to grab attention quickly and encourage sharing.
Why Use Them: Social media videos are perfect for increasing reach, engagement, and building your online presence.
10. Animated Corporate Videos
Description: Animated videos combine creativity and professionalism to communicate complex messages visually. They are especially effective for industries like tech, finance, and healthcare.
Why Use Them: These videos are cost-effective and versatile, making them one of the best corporate video formats for storytelling and branding.
Best Corporate Video Examples For Inspiration
1. Square Retail
Description: This video educates sellers about Square’s channel integrations, emphasizing how the platform simplifies retail operations. By showcasing real-life scenarios, Square demonstrates the unique benefits of its ecosystem, making it accessible to businesses of all sizes.
Why It Works: The video blends live-action with animation to convey complex information effectively. Its engaging visuals and clear narration highlight the practical use of the tool, reinforcing trust and credibility among viewers.
2. Crazy Domains
Description: This video highlights Crazy Domains’ services, including domain registration and website management. The animation walks viewers through the platform’s features, emphasizing its ease of use and accessibility.
Why It Works: The video’s playful yet professional tone makes it engaging for viewers. By simplifying technical processes through animations, Crazy Domains ensures its services are appealing to a broad audience.
3. Volvo Trucks: The Epic Split
Description: Featuring the legendary Jean-Claude Van Damme, this iconic video demonstrates Volvo’s dynamic steering system’s precision and stability. The ad showcases Van Damme performing a full split between two reversing Volvo trucks, set to a serene backdrop and Enya’s music. The stunt, executed with flawless timing, symbolizes the brand’s superior control and innovation in steering technology.
Why It Works: The dramatic visuals combined with Van Damme’s star power create a stunning visual experience that leaves viewers in awe. The bold concept perfectly aligns with Volvo’s message of engineering precision and reliability. By using a high-risk, real-life demonstration, the video builds credibility and captures attention across global audiences, making it one of the most memorable examples of corporate storytelling through video.
4. Nike’s “You Can’t Stop Us”
Nike’s “You Can’t Stop Us” is a masterclass in visual storytelling and emotional resonance. Using a seamless split-screen technique, the video juxtaposes athletes from diverse backgrounds, highlighting their shared determination and unity. The precision editing creates a sense of flow and connection, symbolizing the universal spirit of sportsmanship.
Why It Works: The powerful editing and inspiring narrative align with Nike’s brand values, making it unforgettable. The seamless transitions between athletes highlight the universal spirit of resilience, emphasizing that sports transcend boundaries. By showcasing diversity and inclusion, the video reinforces Nike’s commitment to social responsibility and global unity. The emotionally charged visuals and stirring voiceover create a lasting impact, motivating viewers to overcome their own challenges. This combination of creativity and purpose cements the video as a standout in corporate storytelling.
5. Airbnb: Made Possible by Hosts
Description: This video beautifully showcases the pivotal role Airbnb hosts play in shaping unique and memorable travel experiences. By blending real-life guest stories with captivating visuals of diverse destinations, it creates a warm and inviting narrative. The video emphasizes the connections made between travelers and hosts, capturing the essence of community and hospitality. Each frame is thoughtfully curated to highlight the authenticity and richness of Airbnb’s platform.
Why It Works: The heartfelt storytelling humanizes Airbnb’s brand, making it relatable and trustworthy. By featuring real people and genuine experiences, it fosters a sense of authenticity that resonates deeply with viewers. The stunning visuals and diverse destinations evoke a sense of wanderlust, inspiring audiences to explore the world. Additionally, the video reinforces Airbnb’s core values of inclusivity and connection, positioning the brand as more than just a booking platform.
6. Cisco: There’s Never Been a Better Time
Description: This video by Cisco highlights the company’s cutting-edge innovations in connectivity and digital transformation. It explores how Cisco’s technologies are enabling smarter cities, seamless collaboration, and more inclusive digital experiences. Through dynamic visuals and inspiring narratives, the video showcases Cisco’s commitment to empowering individuals and businesses worldwide. Each segment is thoughtfully designed to reflect the transformative impact of Cisco’s solutions on modern life.
Why It Works: The aspirational tone positions Cisco as a forward-thinking leader in the tech industry. The sleek visuals and impactful storytelling effectively communicate the brand’s vision of building a smarter and more connected world. By focusing on inclusivity and technological progress, the corporate explainer video resonates with both business leaders and everyday viewers. The balance of innovation and humanity solidifies Cisco’s reputation as a global trailblazer in digital transformation.
7. Salesforce: Trailblazers
Description: This online video by Cisco highlights the company’s cutting-edge innovations in connectivity and digital transformation. It explores how Cisco’s technologies are enabling smarter cities, seamless collaboration, and more inclusive digital experiences. Through dynamic visuals and inspiring narratives, the video showcases Cisco’s commitment to empowering individuals and businesses worldwide. Each segment is thoughtfully designed to reflect the transformative impact of Cisco’s solutions on modern life.
Why It Works: The aspirational tone positions Cisco as a forward-thinking leader in the tech industry. The sleek visuals and impactful storytelling effectively communicate the brand’s vision of building a smarter and more connected world. By focusing on inclusivity and technological progress, the video resonates with both business leaders and everyday viewers. The balance of innovation and humanity solidifies Cisco’s reputation as a global trailblazer in digital transformation.
8. Henry Inc – Building the Future of Construction
Description: This visually captivating video highlights the capabilities and services of Henry Inc, a forward-thinking construction company. Through engaging motion graphics, the video provides an overview of the company’s key offerings, including building design, project management, and construction services. It demonstrates how Henry Inc helps businesses achieve their construction goals with efficiency and high-quality results.
Why It Works: The use of motion graphics simplifies complex construction concepts, making the services accessible and easy to understand for a broader audience. The clean, professional visuals align with Henry Inc‘s brand identity, reinforcing its commitment to quality and innovation. By focusing on how the company can address common challenges in construction, the video resonates with potential clients and establishes trust. The clear structure and strong call-to-action ensure the audience knows exactly how to engage with Henry Inc for their next project.
9. Uniserve Intense – Streamlining IT Infrastructure
Description: This live footage-based explainer video for Uniserve Intense highlights the company’s advanced IT infrastructure solutions. Through real-world examples and customer testimonials, the video effectively demonstrates how Uniserve Intense supports businesses in improving their technology capabilities. It details the benefits of streamlined operations and enhanced IT functionality, providing viewers with a clear understanding of the company’s value.
Why It Works: The inclusion of real-world examples and testimonials lends credibility to the message, allowing potential clients to visualize how Uniserve Intense’s solutions can directly benefit them. The live footage approach adds authenticity and relatability, making the video more engaging. The clear explanation of features and benefits ensures that viewers leave with a comprehensive understanding of the solutions, building trust and encouraging action. The professional production quality reflects the company’s commitment to excellence, aligning with its brand identity.
10. Vserv – Data-Driven Marketing Solutions
Description: This stock footage-based infographics explainer video demonstrates the impact of Vserv’s data-driven marketing solutions. By blending compelling stock footage with dynamic infographics, the video effectively showcases how Vserv empowers marketers to reach their target audience with precision. It highlights the transformative potential of smart data in creating more effective and successful marketing campaigns.
Why It Works: The combination of stock footage and infographics strikes a balance between relatability and technical clarity, engaging viewers while delivering key insights. By visualizing data and its application, the video simplifies complex concepts, making them accessible to a broader audience. The focus on actionable solutions ensures marketers can connect the benefits of Vserv’s services to their own goals. The polished production and concise messaging emphasize professionalism, leaving a lasting impression on viewers.
Benefits of Corporate Videos
- Enhanced Engagement: Visual storytelling grabs attention more effectively than text or static images. Animation allows businesses to present complex ideas in a creative and engaging manner, ensuring audiences stay hooked. Incorporating animated marketing videos into your strategy can elevate your message and connect with viewers emotionally.
- Cost-Effective Marketing: Compared to live-action videos, animations can save costs while offering flexibility. Businesses can reuse animated assets across campaigns, making animated marketing video production a smart investment.
- Increased Reach: Animated videos are highly shareable across multiple platforms, making them a versatile marketing tool. From social media to email campaigns, animations fit seamlessly into any animation marketing strategy, ensuring maximum visibility.
- Stronger Brand Recall: The unique and memorable nature of animated marketing videos for business ensures that your brand stands out. Vibrant visuals and cohesive storytelling leave a lasting impression on viewers, helping them recall your company long after watching.
- Simplification of Complex Concepts: Animation can break down intricate processes or technical information into simple, digestible visuals. Whether it’s product demos or explainer content, animated marketing videos examples demonstrate how effectively animation can simplify messages.
- Customizability for Target Audiences: Animated videos can be easily tailored to resonate with specific demographics or industries. By designing relatable characters, visuals, or stories, businesses can craft great corporate videos that speak directly to their target audience.
These benefits make animated videos an indispensable tool for enhancing your video marketing efforts and achieving your corporate goals.
How to Create Your Own Corporate Videos
Define Your Objectives: Before starting, clearly identify what you aim to achieve with your animated corporate video. Whether it’s improving brand awareness, engaging with your audience, or explaining a complex product, having a well-defined goal will guide your creative and strategic decisions. A focused objective ensures that every element of the video contributes to your desired outcome.
Partner with Experts: Collaborating with a professional video production company can make a huge difference in the quality and effectiveness of your video. Experts bring technical skills, creative ideas, and experience to the table, ensuring your animated corporate video stands out. Their guidance can help transform your vision into a polished, impactful video that aligns with your brand identity.
Focus on Storytelling: Storytelling is at the heart of an engaging animated video. Highlight your brand’s message through relatable characters, emotional arcs, or problem-solving scenarios. A strong narrative helps connect with your audience, making your message memorable and your brand more approachable. Storytelling also ensures your video content flows seamlessly and captivates viewers from start to finish.
Use the Right Tools: The success of your animation lies in choosing the right tools. Software like Adobe After Effects, Blender, or Vyond offers powerful features for creating high-quality animations. These tools help you design visuals, add effects, and ensure smooth transitions, giving your video a professional edge. For those new to animation, user-friendly platforms like Animaker can simplify the process while maintaining quality.
Conclusion
Animated corporate videos are a game-changer for brands looking to make an impact. By leveraging the creativity and flexibility of animations, you can effectively communicate your message and stand out in competitive markets. Whether you’re aiming to inspire, educate, or convert, the best corporate videos showcase how animation brings ideas to life.
Want to create your own corporate video production masterpiece? Partner with Mypromovideos, a leading video production company, and bring your vision to reality!
