Last Updated on February 6, 2025
Article Contents
The Best Software Demo Videos to Inspire Your Next Product Presentation
A well-crafted software demo video is an essential marketing tool for SaaS companies, startups, and tech enterprises. These videos simplify complex software solutions, demonstrate key features, and engage potential users, increasing product adoption and conversion rates.
According to Wyzowl, 69% of consumers prefer watching a video over reading text when learning about a product. With software becoming more advanced, creating a clear and engaging software demo video has never been more crucial.
In this guide, we will explore the best software demo videos, how they work, and why they are effective. We will also provide step-by-step insights into creating a high-quality software demo that drives results.
What is a Software Demo Video?
A software demo video is a short, informative video that explains how a SaaS product or software solution works. These videos walk potential users through the product’s core functionalities, step-by-step, highlighting how it solves real-world problems.
Businesses use software demo videos for various purposes, such as:
✔ Product launches – Introducing new features and updates.
✔ Customer onboarding – Helping new users understand how to use the software.
✔ Sales and marketing – Showcasing why the best product demo videos drive conversions.
✔ Customer support – Reducing support queries by offering self-help solutions.
Key Benefits of Software Demo Videos
1. Simplifies Complex Features
Software demo videos break down intricate functionalities into digestible, easy-to-follow steps. A well-structured product demo video ensures potential users understand how a feature works without needing technical expertise.
✅ Example: Microsoft’s Office 365 demo video simplifies cloud collaboration by visually explaining features like file sharing, real-time editing, and integration with Teams.
2. Increases Product Adoption
Explainer videos with engaging visuals and storytelling help users feel comfortable navigating software, leading to higher adoption rates.
✅ Example: Slack’s best software demo video highlights the ease of communication, reducing email clutter and boosting workplace productivity.
3. Enhances Brand Trust and Credibility
Potential customers often hesitate before committing to a SaaS product. A professionally produced software demonstration reassures them that they are investing in a well-developed, reliable tool.
✅ Example: HubSpot’s CRM product demo video explains how businesses can streamline marketing automation, building confidence in its efficiency.
Top 10 Best Software Demo Videos to Learn From
1. Figma – Streamlining Design with Motion Graphics
🎥 Watch here:
🕒 Duration: 1 Min 35 Sec | 🎬 Style: Motion Graphics
Why This Software Demo Video Works
✔ Visual Storytelling – The video transforms a chaotic design process into an organized workflow, making it instantly relatable.
✔ Addressing Pain Points – Highlights common frustrations like version conflicts and slow feedback loops, reinforcing Figma’s value.
✔ Step-by-Step Breakdown – Showcases design creation, real-time collaboration, and seamless developer handoff in an intuitive flow.
✔ Engaging Motion Graphics – Smooth animations keep viewers engaged while aligning with Figma’s brand identity.
Key Takeaway: A Great Product Demo Video Prioritizes Clarity
🔹 Use animation to simplify complex features
🔹 Focus on real-world benefits over technical details
🔹 Keep it concise—under 2 minutes for maximum impact
The Figma product demo video effectively combines storytelling, motion graphics, and real-world use cases to demonstrate its SaaS platform with clarity and engagement.
2. Google – Your Google Assistant on Smart Displays
🎥 Watch here:
🕒 Duration: 2 Minutes 5 Seconds | 🎬 Style: Line-Drawing Animation + Screencast
Why This Product Demo Video Works
✔ Simplified Visuals with Line-Drawing Animation – Google uses a clean, minimalistic animation style to illustrate how Google Assistant integrates with smart displays.
✔ Relatable Q&A Format – The back-and-forth dialogue between the user and the assistant mirrors real-life interactions, making the video engaging and practical.
✔ Smart Use of Screencasts – Embedding real UI elements into animated screens keeps viewers connected to the actual product experience.
✔ Step-by-Step Feature Demonstration – The video walks users through multiple use cases, including making calls, controlling smart home devices, and accessing real-time updates.
Key Takeaway: The Best Product Demo Videos Use a Storytelling Approach
🔹 Show real-world applications rather than just listing features
🔹 Use animation to simplify complex interactions
🔹 Keep the product at the center of the narrative
Google’s product demo video is an excellent example of engaging demo videos that effectively demonstrate how a product works while keeping the message simple, relatable, and interactive.
3. LinkedIn – Introducing LinkedIn Learning
🎥 Watch here:
🕒 Duration: 3 Minutes 4 Seconds | 🎬 Style: Live-Action + Split-Screen Screencas
Why This Software Demo Video Works
✔ Blends Live-Action with Screencasts – LinkedIn effectively integrates real people with screen recordings, creating an engaging and trustworthy software demo video.
✔ Showcases Key Features – The video highlights how LinkedIn Learning suggests courses based on users’ skills and career interests, making learning more personalized and intuitive.
✔ Focuses on Industry Expertise – Demonstrates that lessons are taught by top professionals, reinforcing LinkedIn Learning’s credibility.
✔ Highlights Accessibility & Flexibility – Emphasizes that users can access the platform on desktop and mobile, ensuring seamless learning anytime, anywhere.
Key Takeaway: Best Software Demo Videos Inspire & Educate
🔹 Combine storytelling with product demonstration
🔹 Show real-life applications of the tool
🔹 Keep the audience engaged with a mix of visuals and real-world examples
LinkedIn’s product demo video is an outstanding product walkthrough, showing how LinkedIn Learning enhances professional growth while making the platform’s features easy to understand.
4. QuickBooks – E-invoicing in QuickBooks
🎥 Watch here:
🕒 Duration: 49 Seconds | 🎬 Style: Hybrid Animation (3D & 2D Elements) + Screencast
Why This Software Demo Video Works
✔ Addresses a Common Pain Point – The video begins with a relatable problem: managing invoices and tracking payments, making it instantly relevant to business owners.
✔ Hybrid Animation for Flexibility – Instead of using real screen recordings, QuickBooks uses animated UI elements to present its interface. This ensures the product demo video remains relevant despite software updates.
✔ Concise & Straight to the Point – In under a minute, it explains how QuickBooks simplifies e-invoicing, making the video highly effective for busy professionals.
✔ Boosts Brand Awareness – The sleek design and smooth transitions enhance brand identity, making QuickBooks appear modern and user-friendly.
Key Takeaway: Make Your Product Demo Video Evergreen
🔹 Use animations instead of static screen recordings to future-proof your video
🔹 Keep the messaging short, clear, and focused on problem-solving
🔹 Ensure the video aligns with brand aesthetics for a professional feel
QuickBooks’ software demo video is a great example of how to make a product demo video that stays relevant, engaging, and easy to understand.
5. Semrush – Track Your Search Rankings in a Click!
🎥 Watch here:
🕒 Duration: 57 Seconds | 🎬 Style: 2D Animation
Why This Software Demo Video Works
✔ Simplifies Complex Data Analytics – SEO and ranking analytics can be intimidating, but Semrush’s product demo video breaks it down into digestible visuals that make it easier to grasp.
✔ Minimalist 2D Animation for Clarity – Instead of cluttering the screen with data, the video uses simple illustration-based animation to highlight key insights, ensuring better retention.
✔ Straightforward & Engaging Voiceover – The clear narration keeps the information concise and actionable, guiding viewers through the features without overwhelming them.
✔ Strong Call-to-Action (CTA) – The video effectively encourages users to try Semrush’s features, emphasizing how it helps businesses track rankings effortlessly.
Key Takeaway: Make Your Software Demo Video Accessible
🔹 Use 2D animation to simplify data-heavy topics
🔹 Focus on key takeaways rather than overloading with information
🔹 Ensure the voiceover aligns with the video’s pace for better comprehension
Semrush’s software demo video is a perfect example of how to make a product demo video that is visually appealing, easy to understand, and action-oriented.
6. Salesforce – CPQ & Billing Demo
🎥 Watch here:
🕒 Duration: 2 Minutes 2 Seconds | 🎬 Style: Live-Action + Screencast
Why This Product Demo Video Works
✔ Uses a Real-World Scenario – The best product demo videos put the viewer in a relatable situation. Salesforce does this by presenting challenges sales reps face daily, making the demo highly engaging and practical.
✔ Combines Live-Action with Screencasts – Instead of just showing the software interface, the video incorporates real people using the product, making it more credible and relatable.
✔ Step-by-Step Walkthrough – The step-by-step product demonstration ensures potential users understand how CPQ & Billing simplifies quoting, pricing, and invoicing.
✔ Highlights Benefits for Multiple Users – By showcasing how different teams (sales, finance, and management) can benefit from the tool, Salesforce broadens its audience appeal.
Key Takeaway: Make Your Software Demo Engaging & Relatable
🔹 Use real-life business challenges to create an engaging demo video
🔹 Blend live-action storytelling with actual screen recordings
🔹 Showcase how different user roles can benefit from your software
Salesforce’s product demo video is an outstanding example of how to make a software demonstration both educational and compelling, ensuring that potential customers see the true value of the product.
7. Asana – Meet Asana, Your Work Manager. But Better.
🎥 Watch here:
🕒 Duration: 1 Minute 17 Seconds | 🎬 Style: 2D Animation with Cutout Images & Motion Design
Why This Software Demo Video Works
✔ UI-Focused Visuals for Better Understanding – The software demo video integrates UI snippets, software layout, and motion design, allowing users to visualize Asana’s platform effortlessly.
✔ Demonstrates Real-Time Productivity Gains – Instead of just listing features, the video illustrates key benefits, like streamlined workflows, reduced bottlenecks, and improved team efficiency.
✔ Showcases Essential Features in Action – Viewers see how to assign tasks, set due dates, and collaborate with teams, making Asana’s interface feel intuitive and practical.
✔ Smooth 2D Animation for a Modern Look – The motion design and cutout image style make the video engaging and easy to follow, maintaining brand consistency while explaining workflow automation.
Key Takeaway: Make Your Software Demo Engaging Yet Informative
🔹 Use real UI elements in your demo videos to enhance clarity
🔹 Show practical use cases instead of just listing features
🔹 Keep animations smooth and visually appealing
Asana’s software demo video effectively communicates how the tool enhances team productivity, making it one of the best product demo videos for workflow management.
8. Airtable – Organize Anything, With Anyone
🎥 Watch here:
🕒 Duration: 3 Min 56 Sec | 🎬 Style: Motion Graphics
Why This Software Demo Video Works
✔ Real-World Application – The video showcases practical examples of how Airtable can be used across various industries, making it relatable to a broad audience.
✔ Clear Feature Highlighting – Demonstrates key features such as customizable templates, collaboration tools, and integration capabilities in a straightforward manner.
✔ Engaging Visuals – Combines live-action scenarios with motion graphics to illustrate the software’s interface and functionalities effectively.
✔ Concise Messaging – Delivers a clear and succinct message about the value of Airtable, keeping the viewer’s attention throughout.
Key Takeaway: Showcase Versatility Through Relatable Scenarios
🔹 Use real-world examples to demonstrate the software’s adaptability across different use cases.
🔹 Highlight key features that address common user needs and pain points.
🔹 Maintain a balance between informative content and engaging visuals to keep the audience engaged.
Airtable’s demo video effectively illustrates its versatile application through relatable scenarios and clear feature demonstrations, making it a compelling example of an effective software demo.
9. Ahrefs – What is Ahrefs?
🎥 Watch here:
🕒 Duration: 1 Minute 32 Seconds | 🎬 Style: Motion Graphics with 2D Animation
Why This Software Demo Video Works
✔ Engaging Motion Graphics & Animation – The 2D animation style and smooth motion graphics create a visually appealing software demo video that keeps viewers engaged.
✔ Clear & Concise Voiceover Explanation – The video simplifies SEO concepts, making it accessible to both beginners and professionals. The step-by-step breakdown ensures that users understand Ahrefs’ key functions quickly.
✔ Seamless Sound & Visual Sync – The perfectly timed sound effects enhance the experience, keeping the demo engaging without distractions.
✔ Customer Testimonial Snippets for Credibility – Ending with real testimonials adds social proof, making the product demo video more convincing and trustworthy.
Key Takeaway: Make a Product Demo Video That Educates & Engages
🔹 Use smooth motion graphics to explain technical concepts
🔹 Ensure sound design complements animations for a lively experience
🔹 Incorporate real testimonials to establish credibility
Ahrefs’ software demo video is an excellent example of how to make a product demo video that effectively communicates complex data analysis tools while maintaining audience interest.
10. eBay – How To Sell Your Phone
🎥 Watch here:
🕒 Duration: 30 Seconds | 🎬 Style: Monochromatic Animation with Screencast
Why This Software Demo Video Works
✔ Straight-to-the-Point & Easy to Follow – In just 30 seconds, eBay’s product demo video provides a step-by-step breakdown of how to sell a phone, making it accessible for both new and experienced users.
✔ Monochromatic Animation for Clarity – The simplified visual design ensures that viewers focus on the key selling steps without distractions, reinforcing the core message.
✔ Screencast Video Enhances Usability – By incorporating real UI elements, the software demo video shows users exactly what they need to do, making the process intuitive and user-friendly.
✔ Encourages Users to Take Action – The video effectively highlights the benefits of selling used items on eBay, promoting both ease of use and financial gain.
Key Takeaway: Make a Product Demo Video That Drives Action
🔹 Keep the message concise and informative
🔹 Use screencast elements to make navigation clear
🔹 Emphasize the benefits to increase engagement
eBay’s software demo video is a great example of how to make a product demo video that simplifies an action-oriented task, making it easy, engaging, and actionable for potential sellers.
10 Essential Tips for a Successful Video Production Checklist
Before you start filming, having a well-structured video production checklist ensures a smooth workflow and professional results. Here are 10 must-follow tips for a successful shoot:
✅ Define Your Objective – Clarify the goal of your product demo video, tutorial, or marketing content.
✅ Create a Detailed Script – Plan your narrative, ensuring the message is clear, concise, and engaging.
✅ Storyboard the Visuals – Sketch out scenes to align your vision with the final video production output.
✅ Choose the Right Equipment – Use high-quality cameras, microphones, and lighting to enhance production value.
✅ Set Up Proper Lighting – Ensure consistent, well-balanced lighting for professional-looking visuals.
✅ Capture High-Quality Audio – Use external microphones to avoid poor audio quality, a key factor in viewer engagement.
✅ Record Your Screen for Demos – For software demo videos, use screen recording tools to show real UI interactions.
✅ Use Smooth Transitions & Editing – Keep cuts clean, transitions seamless, and pacing well-structured.
✅ Optimize for Multiple Platforms – Format your video to suit YouTube, websites, social media, and mobile screens.
✅ Include a Clear Call-to-Action (CTA) – Guide viewers on the next step, whether it’s signing up, purchasing, or exploring more content.
By following this video production checklist, you can ensure that your video demo or product demonstration looks professional, delivers value, and meets your marketing goals.
Conclusion: Create Outstanding Product Software Demo Video
Creating an engaging and effective software demo video is essential for SaaS companies, tech startups, and businesses aiming to boost product adoption. From simplifying complex software features to increasing brand trust and improving conversion rates, a well-crafted product demo video plays a critical role in marketing and customer success.
At Mypromovideos, we specialize in crafting best product demo videos that not only showcase your software but also tell a compelling story that resonates with your target audience. Whether you need a step-by-step software demonstration, a high-quality explainer video, or an engaging saas product demo, we bring your vision to life with animation, motion graphics, and a strategic storytelling approach.
Want to make your product stand out? Let’s create a software demo video that drives engagement, increases conversions, and delivers measurable success. Contact Mypromovideos today!
