Last Updated on March 14, 2024
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While marketers often acknowledge the importance of digital marketing, some of them make the costly mistake of assuming that it is not as important to a B2B company as it is to a B2C. Owing to this, digital marketing often takes a backseat. But what we need to understand is that regardless of whether your product caters to the needs of a business or to a consumer, your end-user and decision-maker is still a person. And with the world moving towards digital platforms, digital marketing is one area that we simply cannot afford to overlook.
It is not surprising that in a recent study it was seen that B2B companies trail behind their B2C counterparts when it comes to digital marketing. B2B organizations are still holding on to old legacy structures and ignoring the necessity of adapting to modern needs.
Why should a B2B organization prioritize Digital Marketing?
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Easy Access:
Having a robust digital presence means that your potential clients have access to you at the click of a button. Everybody is online, and if you are able to connect with them online, chances are that they will invest in researching your product more, because of how easy it is to find you. -
Changing times:
With the advent of new times, many new businesses are coming up, all over the world. Your customer could be anywhere from the US to Hong Kong, and be anyone from a startup to a well-established firm. Digital marketing ensures that you do not miss out on any of these important markets. -
Establishing your niche:
With the right digital marketing, your clients understand exactly what it is that you do, and if you have your social media well-managed, they will look up to you as the experts when it comes to a specific niche. -
Making use of evolving technologies:
Now there are many places online where you can interact with other businesses, yes, even specifically with the businesses that would be interested in your business. Just imagine what impact this could have on your growth with the right digital marketing in place to aid you.
So, to make a long story short, we are at an age where digital marketing becomes essential, even if you are a B2B company. As a marketer, you need to ensure that you are able to reach out and convince people at various levels of decision-making. Now when it comes to B2B customers, we can say that the research involved is much more than say, a B2B customer. And more often than not, the typical B2B customer is also busier. So how do you reach out to them? Videos. Videos work because they are
Shareable
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Convincing
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Short
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Informative
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Entertaining
Let us look a little deeper to see how videos can help you in your digital marketing endeavours.
Branding:
For your digital marketing to work, you would need to ensure that your branding is consistent. Video easily helps you achieve this by maintaining the same style, tone, and overall feel. (We cover it more here)
Take for example the two videos below, they are both for the same B2B company and you can easily see that they are! Same colours, same treatment, similar language, timing, tone, etc.
Experience :
Sometimes mere words or tools like a presentation fail because they cannot convey the “experience” of what you are offering. But with videos, especially animated videos, it becomes easy because they use audio-visual aids combined with engaging explanations to reach your customers.
Targeting:
With the advent of numerous social media platforms, numerous new avenues have opened up for marketing. And now, with more and more enterprises and entrepreneurs coming onto these platforms, the chance for directly reaching out to your target market is higher than ever. You can find your audience on LinkedIn, Facebook, Twitter, Instagram, Reddit, Quora, Medium, Tumblr, and an ocean of other sites. With videos, you can custom-make videos depending on where you intend to use them, or you can modify the existing video to suit the platform. Video could also be added to your blogs.
Optimization:
With video all your online customers can see you, your page gets ranked higher and there is more engagement. Additionally, you can also enrich your video description with the right words to come higher in social media and Youtube searches.
Looking for more strategies for your B2B video? Check out this blog.
Videos can really help you in your marketing efforts.
Want B2B videos to help with your digital marketing? We can work together with you like an extended team that produces videos for you. Do contact us for more information.
