Explainer Video Services
Explainer Video Agency for B2B Tech, SaaS & Enterprise
How to Keep B2B Prospects Engaged From the Initial Second
Capturing attention is difficult, especially in B2B where every competitor claims a revolutionary solution. Therefore, as a specialized explainer video agency, we understand the frustration of trying to explain your product while prospects glaze over. Consequently, the issue is usually perspective; you are too close to the product, so what seems obvious to you sounds like jargon to everyone else. To address this, we simplify these complex messages, ensuring we understand your sales friction points before production begins.
Clients we helped with explainer video production
Let’s take a look at some of our explainer video work
The Strategic Explainer Video Agency That Drives Revenue and ROI
As a specialized explainer video agency, we solve this specific problem. We believe Animated Explainer Video Services are a business asset rather than just a visual add-on. Consequently, our production process acts as a forcing function, compelling you to strip away ambiguity and sharpen your value proposition until it is impossible to ignore.
Creative Director, Henry Inc
Co-Founder, Elever App
Process Engineer, Schlumberger
Co-Founder, Yaper Technologies Pvt Ltd
Co-founder, Torus Tech Company LLC
Co-Founder, LogBase
Chief Marketing Manager, Addverb Technologies
Digital Marketing Lead, ETMoney
CEO, Autodice
Types of animation explainer video services we provide
2D animation
2D animated explainer video is a classic and versatile animation style that involves creating flat images or icons and animating them in a two-dimensional space. Therefore, these videos are typically used for explaining the product benefits.
Motion Graphics
Think of Motion Graphics as design in motion. Specifically, it uses shapes, text, and rhythm to create energy without needing a specific storyline. Therefore, it is perfect for event openers where you need to set a premium tone without getting bogged down in technical details.
Character animation
Character animation is a style that is ideal to tell a story as it involves bringing characters to life through movement and emotion. For instance, our team uses this style to bring a real-life situation to the screen so that the audience can directly relate to the product.
3D animation
One of the biggest challenges our clients face is selling 'invisible' products, specifically cybersecurity or backend APIs. However, as a premium explainer video agency, we use 3D Animation metaphors to solve this.
The Style Frame
Before we animate a single pixel, we define the look. Specifically, this involves creating key visuals to show you exactly what the final video will look like. Subsequently, we iterate on these designs until the brand guidelines are perfectly matched.
The Storyboard
The storyboard is the blueprint where we sketch every scene. Specifically, in B2B, this is critical because we often have to visualize invisible things like data flow. As a result, we ensure transitions from problem to solution are seamless.
Sound Design
People often forget this part, but it is fifty percent of the experience. Therefore, we add custom SFX to give weight to the graphics. For example, when a button clicks, it should sound satisfying, making the video feel premium.
Typography Animation
Typography animation focuses on kinetic typography. Specifically, it creatively uses text and fonts to deliver compelling messages through movement and visual storytelling.
Isometric Animation
This style is very popular in SaaS and Cloud infrastructure. Technically, it looks like 3D but is actually 2D, offering a precise, engineered feel that builds trust in technical fields. Furthermore, it is excellent for showing processes, servers, and architecture.
Know more about our explainer video agency
Short videos that explain, engage and entertain.
What is our revenue focus?
We operate as a strategic partner aligned with your financial objectives, rather than just a creative shop. Therefore, as a specialized explainer video agency, every decision made during the pre-production phase is calibrated against your specific KPIs.
Specifically, whether the objective is accelerating pipeline velocity, reducing Customer Acquisition Cost (CAC), or shortening sales cycles for complex enterprise deals, the business strategy dictates the creative execution. Ultimately, once the commercial goal is defined, the visual narrative follows.
What are the attributes of our strategy?
Our strategic framework includes:
KPI Prioritization:Â Primarily, we prioritize hard business KPIs over vanity metrics like view counts.
Sales Acceleration:Â Furthermore, our asset development is designed to accelerate sales cycle velocity and pipeline movement.
Lead Qualification:Â Simultaneously, the content acts as an automated pre-qualification mechanism to improve lead quality.
Efficiency:Â Finally, we drive operational efficiency through automated client onboarding and reduced technical support overhead.
Why partner with an enterprise-grade agency?
Partnering with a professional explainer video agency ensures your content infrastructure supports your broader marketing ecosystem. Specifically, here is why enterprise brands choose to collaborate with us:
Enterprise-Grade Production: We eliminate risk by ensuring brand integrity. Consequently, we deliver premium motion graphics that align with the sophisticated expectations of SaaS and tech decision-makers.
Precision Targeting: We help you refine your value proposition to target your Ideal Customer Profile (ICP). This ensures the narrative resonates specifically with key buyers rather than a broad, generic audience.
Specialized Talent Acquisition: We source professional voice talent and audio engineers that match your specific brand archetype. Therefore, we ensure credibility whether you need a technical peer or a trusted advisor.
Stakeholder Management Expertise: Our deep experience in explainer video production allows us to navigate complex internal approval hierarchies. In doing so, we synthesize feedback from Product, Sales, and Legal into a cohesive narrative.
Reliable Go-to-Market Execution: We adhere to strict production milestones that align with your product launch timelines. As a result, we ensure predictable delivery without operational friction.
How an Explainer Video Agency Drives ROI
You do not need a video to just “promote” things. You need it to solve specific business problems. Here is how our clients use our work:
Sales Cycle Velocity
For instance, if your sales team sends a video before the first call, the conversation usually goes better. Effectively, a good video acts as a pre-qualification tool, ensuring that by the time a prospect gets on the phone, they are educated. Consequently, this allows your team to spend less time explaining basics and more time discussing pricing.
Conversion Rate Optimization
Putting a video from our explainer video agency above the fold on a landing page almost always increases time on page. Furthermore, the longer people stay, the more likely they are to convert. Therefore, it is a simple equation; we track how pages perform before and after adding video to prove this value.
Reducing Support Costs
For instance, if we create a good onboarding video or a feature walkthrough, you might see a drop in basic support tickets. Rather than paying a support agent to answer simple questions for the hundredth time, a video answers it instantly. Consequently, this results in direct cost savings for your organization.
Brand Asset Repurposing
Moreover, you can repurpose the assets effectively. Specifically, we can take the characters and icons we design for the video and give them to you to use on your website or in your sales decks. Consequently, you get a whole library of brand assets along with the video.
Why Choose Mypromovideos as Your Explainer Video Agency over others?
Domain Experience
Instead of spreading ourselves thin across consumer ads and music videos, we focus strictly on being a B2B animation consultancy. By choosing to work solely in the B2B landscape, we’ve mastered the language of your sales team, from MQLs to SQLs. Consequently, we bring a level of expertise that includes a full understanding of what it means to be SOC 2 compliant.
Specialized Expertise
We speak your language. Consequently, you do not have to dumb down your industry terms. Furthermore, we act as a buffer, translating complex stakeholder feedback into creative solutions without destroying the creative integrity of the project.
Industry knowledge
We have worked with businesses across various industries, providing us with an in-depth understanding of the unique challenges and opportunities each sector faces. Moreover, this industry knowledge allows us to create videos that resonate with your target audience and ensure effective information delivery.
Global exposure
As AI tools make generic content common, the value of custom, human-created content rises globally. Therefore, authenticity and clarity will be the winners. Consequently, the brands that invest in high-quality storytelling will separate themselves from the noise.
Collaboration
Ultimately, it is a partnership where we might challenge you. For instance, if you send us a script that is full of buzzwords, we are going to push back because we are fighting for the attention of your prospects. What seems obvious to you sounds like jargon to everyone else. We help you strip away the complexity.
Efficiency
We do not rush because quality takes time; however, we also do not drag our feet. Furthermore, you will have a dedicated producer managing the project, ensuring you never wonder what is happening or when the next update is coming.
Choose us as your video production partner, and let us help you bring your ideas to life with visually engaging, effective videos that capture your brand’s essence and leave a lasting impression on your audience.
Our Production Process: From Script to Screen
When searching for the best explainer video agency, process is your safety net. Furthermore, since we are purely an animation studio, we have total control over the environment.
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The Discovery Deep Dive
We dig until we find the "attention point" that will make a CMO or CTO sit up and pay attention.
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Scripting for Retention
We write lean scripts focused on the moments that help decision-makers grasp value instantly.
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The Style Frame
Before we animate a single pixel, we define the look to match your brand guidelines perfectly.
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The Storyboard Blueprint:
We sketch every scene. In B2B, this is critical for visualizing invisible concepts like data flow. Learn more about Storyboarding.
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Animation & Sound Design
We add movement and custom sound effects (SFX). Sound signals high production value, subconsciously telling the viewer your software is robust.
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Revisions and final delivery
We value your input and provide ample opportunities for revisions, ensuring your complete satisfaction throughout the entire process. Finally, we deliver the explainer video in your desired format.
Fundamentally, our explainer video production process is underpinned by a collaborative approach and a commitment to excellence. Consequently, this guarantees an exceptional video that authentically captures your brand’s unique voice and message.
(See our full Production Process here)
Why Are Explainer Videos Effective Type of Video Content for Your Brand?
Are you looking to showcase your brand? Animated videos are the perfect type of video content for you. Not only are they visually engaging, but they also help brands convey complex information in an easy-to-understand way. Furthermore, these videos can be used to explain products, present services, and showcase brand values. Ultimately, they are compelling to watch, increasing your chances of conversion.
What to expect when you work with us
Visualizing the Invisible
Intangible Products
One of the most significant challenges our clients face is that they sell invisible products, specifically cybersecurity software or complex backend architecture. Consequently, these solutions simply cannot be filmed effectively with a traditional camera setup because there is nothing physical to show.
Metaphorical Storytelling
However, animation allows our explainer video agency to use powerful metaphors. For instance, we can represent a cyber attack as a swarm of red pixels attacking a shield or data silos as stone walls. As a result, this creates mental images that stick in the brain much longer than a boring screenshot of a user interface.
Domain expertise
Exclusive B2B Focus
We differ significantly from generalist agencies because we fundamentally refuse to dilute our attention with wedding videos or music videos. Instead, we choose to strictly specialize in the B2B sector. Consequently, this allows us to apply our deep understanding of corporate dynamics to every project.
Metric Fluency
Our team possesses a profound understanding of the sales funnel. Therefore, we deeply understand the critical difference between an  MQL and a SQL. Furthermore, we know how video content must be tailored specifically to move leads from one stage to the next.
Language proficiency
Technical Understanding
You never have to waste valuable time dumbing down your technical language when speaking with us. In fact, we already understand what it means to be SOC 2 compliant. Therefore, we can accurately translate complex specifications into visual stories without losing accuracy.
Business Alignment
We go beyond just understanding the technology to understanding the commercial context. Specifically, we acknowledge the immense pressure you are under to hit quarterly targets. Consequently, we ensure our explainer video production aligns perfectly with those financial goals to drive real results.
Timely delivery
Streamlined Workflow
We prioritize efficiency above all else. Consequently, we have developed a streamlined production process. This approach ensures we meet tight deadlines without scrambling at the last minute or cutting corners on the quality of the animation.
Transparent Scheduling
We build necessary revisions directly into our timeline. Therefore, you are never left wondering when the next update is coming. Additionally, this provides a clear roadmap that reduces anxiety and ensures predictable delivery dates for your marketing campaigns.
Dedicated Producer
Single Point of Contact
You will be assigned a dedicated producer to manage the project. As a result, you are never left wondering what is happening or when the next update is coming. This is because we know that having a consistent point of contact is essential for maintaining momentum in complex explainer video production.
Transparent Feedback Loop
We believe in over-communication. Specifically, this means you will see the drafts and give feedback. Furthermore, you will see exactly how that feedback is implemented throughout the entire lifecycle of the project. Ultimately, this ensures the final result aligns perfectly with your strategic goals without any surprises.
Case Studies that showcase our best explainers with results
Below, we showcase some of our most high-impact video assets. We take pride in our diverse portfolio, which spans from agile startup explainers to complex promotional videos for established enterprise brands. Furthermore, each case study offers a transparent look at our strategic methodology, the specific challenges we navigated, and the measurable business outcomes we delivered. Ultimately, we look forward to defining the next success story with you.
Connect with our Awesome video creation team
We specialize in creating explainer videos that effectively convert ideas into reality with our expert skills. Therefore, let’s connect and make some amazing video content for your business!
Frequently Asked Questions (FAQ)
My product is invisible and abstract so how do you make it look interesting?
Primarily, our approach focuses on ‘Visualizing the Invisible’ using 3D animation. Since we cannot film a data silo or a cyber attack, we use visual metaphors to represent them. For example, we might show a cyber threat as a swarm of red pixels or data infrastructure as a fortified stone wall. Consequently, these metaphors stick in the viewer’s brain much longer than a boring screenshot of a user interface ever could.
How much it will cost for explainer video production services?
The cost of producing an explainer video can vary widely based on factors such as animation style, video length, and the complexity of the message. In the realm of explainer video costs, the current market indicates a range from $4,000 to $15,000 for a 60-second video. Our commitment lies in offering affordable pricing for best animated explainer video production without compromising on quality, aiming to help in adoption and emphasize the unique value proposition of your product or service. For a 60-second video, our expert production would cost around $5000, effectively persuading potential customers to engage
Why should we choose animation instead of just filming a live video?
Animation has a much longer shelf life than live action. With live video, actors, hairstyles, and clothing trends can date your footage within a year or two, making it look old. Conversely, animation stays fresh for years. Plus, if your software updates, we can simply open the project file and swap out the screen. You do not have to re-hire a film crew or re-shoot anything, which makes it a smarter long term investment.
Will you provide a storyboard and style frames?
Yes, as part of our explainer video service, we provide storyboard and style frames for your approval. These elements are crucial in the pre-production phase, aiding in visualizing the final product and ensuring alignment before advancing with animation. Learn more about Storyboarding and Style Frames here.
Which is the ideal duration of an explainer video?
An ideal duration for an explainer video is typically around 90 seconds, with a maximum duration of 120 seconds. However, shorter demo videos are often more effective in engaging audiences and retaining their attention. The length of the video ultimately depends on the precision, care, variety of styles employed, the complexity of the message, and the target audience.
How many revision requests are allowed?
Understanding the importance of precision, we allow up to 2 free revision requests in each stage of the production process for your explainer video. Our goal is to ensure your complete satisfaction with the final product, offering a range of additional services and being committed to working with you every step of the way to achieve that goal.
Can we use the characters and icons from the video in our sales decks?
Yes, and we highly recommend it. Maximizing the value of your budget is a core part of our philosophy. Therefore, we can package the custom characters, icons, and environments designed for your video into a separate asset library. This allows you to deploy these high-quality visuals across your website or sales decks, ensuring your branding remains consistent at every touchpoint.
What are some software used to produce the best explainer videos?
To craft top-tier explainer videos, a variety of software is utilized:
- Adobe Illustrator for designing
- Adobe After Effects for 2D animations
- Cinema 4D and Blender for 3D animations
- Ableton for sound mixing
These tools serve as the foundation for creating expert production in explainer animation video, helping companies effectively explain their product while offering a way to reach and engage their audience.
Can you help me determine if 2D, 3D, or Isometric is best?
We help you decide based on your industry and your specific business goal. If you are in tech or infrastructure, we often recommend Isometric animation because it looks precise and engineered which builds trust with technical buyers. On the other hand, if you need to validate user pain points and show human emotion, we recommend Character Animation. We guide you to the style that actually solves the problem rather than just picking what looks cool. (Check our 2D vs 3D Comparison).
How do you handle it if my internal team is struggling to agree on a clear message?
This is very common. The production process actually acts as a forcing function for your team because we have to strip away the ambiguity to write the script. Therefore, we force your stakeholders to align on the one thing that matters most. We help you cut through the internal noise and sharpen your value proposition until it is impossible to ignore.